Khushboo Mathur
Ultimo
Summary
Motivated student currently working towards postgraduate doctoral degree in Marketing . Extensive background in industry having 10+ years of expertise as Sales and Marketing Manager and helping B2B firms reach their sales targets and formulate their annual marketing plans and help them on strategic level.
Skilled individual with passion for helping students reach their academic goals. Willingness to take on tutorial responsibilities in subjects like Digital marketing, Business to Business Marketing and Marketing management.
Overview
11
11
years of professional experience
Work History
Sales and Marketing Manager
Arrow Electronics
02.2022 - 12.2022
- Managed key relationships with existing alliance partners and develop new relationships.
- Play a pivotal role with the vendor in defining Go-to-market strategy
- Managed pipeline and forecast on monthly and quarterly basis
- Reseller account management and provide accurate support
- Relationship management - both internal and external
- Stakeholder management - manage close relationships with business unit and product managers
- Onboard new business partners, enable them and work closely to grow them with respect to their goals
- Project management - develop campaigns for the team and alliance partners
- Coordinate with technical team, marketing team and deliver co-joint programs
Digital Sales Subscription Manager, ANZ
Autodesk
02.2021 - 01.2022
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Onboarded new employees with training and new hire documentation.
- Developed and maintained relationships with customers and suppliers through account development.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
Territory Sales Manager
Synnex Australia
11.2018 - 01.2021
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Drove team revenue totals by bringing in top sales numbers.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Attended trade shows and industry events to promote company products and services.
- Planned and conducted weekly sales meetings to keep sales representatives up-to-date on new products and strategies.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
B2B Channel Manager
Veeam Software
08.2016 - 11.2018
- Cultivated and developed strategic partnerships to build assigned territory.
- Maximized coverage within defined regions to penetrate organizations to utilize products.
- Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
- Coordinated sales activities with partners and resellers to identify and close new business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Software Engineer
Altran Technologies
06.2012 - 07.2014
- Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability and performance.
- Installed and configured software applications and tested solutions for functionality.
- Reviewed project specifications and designed technology solutions that met or exceeded performance expectations.
- Coordinated with other engineers to evaluate and improve software and hardware interfaces.
Education
Ph.D. - Marketing
University of Technology Sydney
Sydney07.2031
MBA -
University of Technology Sydney
Sydney07.2016
Master of Engineering Management -
University of Technology Sydney
Sydney07.2015
Bachelor's of Technology - Information Technology
Amity University
Noida, India07.2012
Skills
- Group Tutoring
- Study Plan Development
- Student Reporting
- Verbal and Written Communication
- Team Collaboration
- Staff Collaboration
- Project Management
- Online Tutoring
- Creative Thinking
- Problem-Solving Skills
- Student Motivation
- Rapport Building
- Public speaking
- Time management
- Interpersonal skills
- Research and analysis
Publications
Research project: IMPROVED BRAIN TUMOR DETECTION WITH ONTOLOGY
Authors: Monica Sinha, Khushboo Mathur
Publication: International Journal Of Computational Engineering Research/ ISSN: 2250–3005
Link: http://www.ijceronline.com/papers/Vol2_issue2/BJ022584588.pdf
Current Research Project
TOPIC: B2B INFLUENCER MARKETING
RESEARCH CONTEXT: Influencer marketing is an emerging concept and there are relatively underemployed management practices in B2B markets. While there is growing body of research on influencer marketing in general, it is exclusively focused on customer markets, product-centric promotions in social media, and consumer attitudes and behaviours. There is limited insight into the organisational processes and unique characteristics of influencer marketing in B2B markets.
The research project aims to mitigate the visible research gap and do further research into the influencer marketing strategies in B2B context. It will also focus on testing the performance implications of B2B influencer marketing strategies and an ethnographic case study to explore the social, cultural, and psychological factors that can drive or hinder the adoption of influencer marketing in an organisation and particularly among internal employees who act as internal influencers
Timeline
Sales and Marketing Manager
Arrow Electronics
02.2022 - 12.2022
Digital Sales Subscription Manager, ANZ
Autodesk
02.2021 - 01.2022
Territory Sales Manager
Synnex Australia
11.2018 - 01.2021
B2B Channel Manager
Veeam Software
08.2016 - 11.2018
Software Engineer
Altran Technologies
06.2012 - 07.2014
Ph.D. - Marketing
University of Technology Sydney
MBA -
University of Technology Sydney
Master of Engineering Management -
University of Technology Sydney
Bachelor's of Technology - Information Technology
Amity University
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