Hi, I’m
Kieran Simpson
Richmond,VIC
Summary
Award-winning digital leader with extensive experience in crafting and implementing effective strategies for prominent Australian media brands. Expertise in content creation, social media engagement, and team leadership. Proven ability to establish strategic partnerships that enhance audience engagement and drive growth.
Overview
16
years of professional experience
Work History
The Project (7PM Company)Melbourne, AU
Head of Digital
07.2021 - Current
Job overview
- Oversee digital content for Network 10's nightly news show across multiple platforms.
- Manage a team of 8 in Melbourne, Sydney, and Adelaide to execute content initiatives.
- Direct creation and distribution of engaging content via blogs, social media, and email marketing.
- Formulate social media and digital marketing strategies to boost brand visibility and audience interaction.
- Coordinate the design and development of promotional materials and digital assets, including videos and infographics.
- Collaborate with cross-functional teams to ensure brand consistency in digital marketing efforts.
- Train team members on best practices and tools for effective content execution.
- Implemented the first sold social client campaigns, achieving significant results.
Spare RoomMelbourne, VIC
Co-Owner
01.2024 - 05.2025
Job overview
- Established podcast company specialising in pop culture and lifestyle content.
- Produced, edited, and delivered all audio and video content for podcasts.
- Efficiently managed talent acquisition and production requests.
- Earned Best Society and Culture Podcast at 2024 Australia/NZ Podcast Awards for Ready For It - A Taylor Swift inspired podcast.
Australian Radio NetworkMelbourne, AU
Head of Digital
11.2020 - 07.2021
Job overview
- Oversaw digital presence for all ARN brands, including nine stations and 13 shows.
- Implemented an audio-first strategy that boosted podcast consumption by 90%.
- Directed campaigns valued over $6 million, achieving targeted outcomes.
- Managed a team of 14 across Australia to drive strategic initiatives and performance.
- Administered budgets for digital marketing campaigns, optimising resource allocation.
- Collaborated with external agencies to enhance digital marketing strategies.
- Led crisis management efforts to protect online reputation and mitigate brand image impacts.
Australian Radio NetworkMelbourne, AU
Digital Content Director (VIC,SA,WA)
01.2019 - 10.2020
Job overview
- Oversaw digital operations across 5 radio stations.
- Spearheaded product development and launches in alignment with market demands.
- Managed annual budgeting process, including forecasting and financial planning.
- Coordinated interdepartmental activities to enhance collaboration and streamline workflows.
- Analysed data to inform decision-making and support strategic initiatives.
- Executed strategic planning to efficiently achieve organisational objectives.
Southern Cross AustereoSydney/Melbourne, AU
Digital Content Producer
09.2017 - 12.2018
Job overview
- Directed social media initiatives for 2DayFM Breakfast Show, boosting audience engagement.
- Created innovative content features to align with strategic objectives.
- Produced website articles with integrated graphics, photos, and audio elements.
- Managed daily content uploads across diverse content management systems.
Australian Radio NetworkMelbourne, AU
Senior Online Content Producer
01.2016 - 09.2017
Job overview
- Oversaw social media strategy for KIIS 101.1, collaborating with Matt & Meshel breakfast show.
- Developed and executed impactful social media marketing campaigns to drive audience growth.
- Curated engaging content across diverse social media platforms to boost interaction.
- Planned, produced, and edited video projects that enhanced audience engagement.
Nova EntertainmentMelbourne, AU
Breakfast Operations Manager
10.2012 - 12.2015
Gem 106Nottingham, UK
Assistant Breakfast Producer
01.2011 - 09.2012
Fly FMNottingham , UK
Station Manager
09.2009 - 09.2011
Education
Nottingham Trent UniversityNottingham, UK
Bachelor of Arts from Business Management & Human Resources
09-2012
La Trobe UniversityMelbourne, VIC
Master of Arts from Artificial Intelligence
Skills
- Strategic planning and alignment
- Content creation and curation
- Data-driven decision making
- Team leadership and recruitment
- Client campaign development
- Social media strategy
Accomplishments
- Winner - Mediaweek Next Of The Best 2024 - Social Media Specialist
- Winner - 2024 Australia/NZ Podcast Awards - Best Society and Culture Podcast - Ready For It - A Taylor Swift-Inspired podcast.
- Nominated - ACRA Commercial Radio Awards 2014
Timeline
Co-Owner
Spare Room
01.2024 - 05.2025
Head of Digital
The Project (7PM Company)
07.2021 - Current
Head of Digital
Australian Radio Network
11.2020 - 07.2021
Digital Content Director (VIC,SA,WA)
Australian Radio Network
01.2019 - 10.2020
Digital Content Producer
Southern Cross Austereo
09.2017 - 12.2018
Senior Online Content Producer
Australian Radio Network
01.2016 - 09.2017
Breakfast Operations Manager
Nova Entertainment
10.2012 - 12.2015
Assistant Breakfast Producer
Gem 106
01.2011 - 09.2012
Station Manager
Fly FM
09.2009 - 09.2011
Nottingham Trent University
Bachelor of Arts from Business Management & Human Resources
La Trobe University
Master of Arts from Artificial Intelligence
References
References available upon request.
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