Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
Generic

Kim Do

Sunshine West,VICTORIA

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

18
18
years of professional experience

Work History

Digital Marketing Lead

EPILEPSY FOUNDATION
11.2022 - Current
  • Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.
  • Streamlined marketing processes to maximize results within budget constraints.
  • Enhanced brand visibility with creative digital marketing initiatives, including email marketing and online advertisements.
  • Analyzed web analytics data to identify opportunities for improving website performance and user experience.
  • Created compelling content that effectively communicated brand messaging across multiple platforms.
  • Developed targeted email campaigns that drove significant increases in open rates and clickthroughs.

Marketing Manager

COLOURED LINES, QTEC SYSTEMS
11.2019 - 10.2022
  • Developed and executed Marketing Planner aligning with Sales and Business Objectives
  • Worked closely with senior management and sales team to develop and deliver all digital and print marketing collateral
  • Planned rollout of new features of services out to marketplace including pre launch, launch and post launch
  • Developed marketing collateral for strategic Partners to the business for sales incentives
  • Optimised the health and generation of Coloured Lines and Qtec Systems SEO and SEM
  • Managed the development of the new Coloured Lines Website with digital agencies utilizing WordPress
  • Developed multi facet digital marketing initiatives to support sales and boost lead generation.

Digital Marketing Specialist

Directed Electronics
01.2014 - 10.2019
  • Increased brand visibility by developing and implementing data-driven digital marketing strategies.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
  • Enhanced user experience on the company website through strategic design updates and content improvements.

National Marketing Coordinator

Wesfarmers (Protector Alsafe)
02.2010 - 12.2013
  • Streamlined internal communication processes between sales, creative, and management teams for efficient project execution.
  • Analyzed market trends to identify opportunities for growth and expansion within the target demographic.
  • Optimized digital marketing channels, including social media, email, and content marketing to drive customer acquisition and retention.
  • Built strong relationships with key industry influencers through targeted outreach initiatives.
  • Coordinated cross-functional teams to develop cohesive marketing strategies for new product introductions.

Digital Media and Communications

The Wunan Foundation
06.2012 - 07.2012
  • Delivered an effective platform for fundraising
  • Successfully increased website user numbers by 10% over a two-week period of tweaking HTML processes
  • Effectively increased visibility in SEO for all content
  • Managed all social media presence and visibility
  • Highly-competent at training team members on implementing strategies moving forward.

Marketing Coordinator

Airport Doors
01.2008 - 10.2009
  • Increased leads at trade events by 300%
  • Successfully designed specifications for the new website and ensured seamless usability
  • Proficient at developing the new technical catalogue within a timely manner
  • Managed all of the company’s media and public relations with effective communication skills
  • Increased savings within the marketing budget by 50%
  • Efficiently managed web collateral via CMS and HTML coding
  • Awarded The Best Stand 2009 from the EEA for the design of the Herald Sun Home & Garden Expo
  • Strongly-developed communication skills with the aptitude to liaise with key stakeholders
  • Created and managed the internal and external marketing collateral including brochures, product guidelines, websites and flyers.

Project Manager

Extracorp
01.2006 - 01.2008
  • Created briefs related to web collateral for internal team members and external clients
  • Harnessed the optimisation of HTML / CSS coding
  • Effectively trained new team members optimising key competencies
  • Project managed campaigns including eMarketing.

Education

Bachelor of Business and Information Systems - Marketing and Web Development

Swinburne University of Technology
Hawthorn, VIC
01.2003

Skills

  • Strong verbal and written communication skills
  • Aptitude to build and maintain a strong working rapport with key stakeholders including clientele, colleagues and Management
  • Successfully managed eCommerce marketing and sales
  • Project Management throughout project lifecycle from ideation and design to development and implementation
  • Strong design skills utilizing Adobe Creative Suite and Canva
  • HTML / CSS coding for website collateral

References

AVAILABLE UPON REQUEST

Languages

Vietnamese
Native or Bilingual

Timeline

Digital Marketing Lead

EPILEPSY FOUNDATION
11.2022 - Current

Marketing Manager

COLOURED LINES, QTEC SYSTEMS
11.2019 - 10.2022

Digital Marketing Specialist

Directed Electronics
01.2014 - 10.2019

Digital Media and Communications

The Wunan Foundation
06.2012 - 07.2012

National Marketing Coordinator

Wesfarmers (Protector Alsafe)
02.2010 - 12.2013

Marketing Coordinator

Airport Doors
01.2008 - 10.2009

Project Manager

Extracorp
01.2006 - 01.2008

Bachelor of Business and Information Systems - Marketing and Web Development

Swinburne University of Technology

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