Kim Norman
Summary
Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
14
14
years of professional experience
Work History
Managing Director - Australia and New Zealand
Genero Pty Ltd
09.2022 - Current
- Developed and executed growth strategy, to growing and develop business with existing and new senior enterprise clients across the region, while strategically positioning Genero as a key partner of their ongoing structure to build long-term relationships. Leading and growing existing and new partnerships.
- Established and managed creative exchange partnerships with Pinterest, Meta, TikTok, Amazon, TwitchTV and Google.
- Developed sales, CRM and Influencer/Creator playbook, tools and working methods, to be used across the business globally.
- Lead regional marketing initiatives, including being a spokesperson in the industry.
- Create and implement the regional growth strategy, with ownership of the ANZ regional team P&L.
- Refreshed and recruited a new sales team in the ANZ region to build a strong culture that breeds success, innovation and creativity.
- Forecast, track and measure all sales KPI's via the HubSpot CRM system, reporting to the Genero executive team.
- A key member of the leadership team in the broader strategy of the company, including helping to improve our product and offering for clients and creators.
Head of Commercial Partnerships and Podcasts
Southern Cross Austereo
12.2017 - 09.2022
- As a member of the Senior Leadership Team, successfully
pioneered the commercial podcast market in Australia, holding the commentary role within the industry as the expert on the commercialisation of podcasting. - Developed and lead the commercial podcast strategy for SCA, originally under the PodcastOne Australia masthead, which then re-branded to LiSTNR. Reporting into the Executive Leadership team and regularly presenting at board level with SCA and corporate partners.
- Working as the start-up within the SCA business, developing
both the podcast sponsorship model and branded podcast
offering, successfully managing my own P+L, forecasting and growth, navigating market trends and conditions. - Story telling development and creation for owned and branded content across audio, video and social.
- Daily management of the commercial partnerships with
Australia's leading podcast talent, including but not limited to
Hamish and Andy, Mark Howard, Mark Bouris, Tom Tilley, Turia Pitt, Sarah Wilson and all of those on the LiSTNR platform. - Establishment of third party content partnerships to drive audience acquisition, incremental revenue and data insights.
Sales Director - NSW
Adshel Street Furniture
07.2014 - 12.2017
- Develop, implement and manage the sales strategy
- Forecasting and pipeline management
- Leadership of a sales team ~30 people
- Identify market and category trends to maximise sales growth
- Identify and develop continuous improvement processes
across all business functions to maintain competitor advantage - Successfully launched Australia's first national roadside digital
street furniture grid
Head of Partnerships and Key Accounts
Edge Agency
10.2011 - 07.2014
- Develop, implement and manage the branded content and commercial strategy for key accounts and partnerships;
- Accounts included, Woolworth's Baby and Toddler Club, Crown Properties and Rex Airlines
- Manage the commercial partnership with key stakeholders in these organisations
- Establish the go to market strategy and offering within media agencies and advertisers
- Design and implement go to market presentations and pitch decks
Group Sales Manager
SBS
10.2009 - 10.2011
- Lead, coach and develop the Sydney television sales team
- Manage and grow key partnerships across the media industry, including The Tour De France and FIFA World Cup.
- Develop and manage cross platform advertising opportunities, including in-language, LOTE communities.
- Winner of the 2010 B&T Sales Team of the Year
Education
Women In Leadership
WLA06.2021
Executive Ready Course
02.2021
Scotworks Negotiation Course
Scotworks05.2009
Skills
- Sales Leadership
- Leadership in technology related business
- Mentoring and Training
- Partnership Development
- Contract Management
- Client Relationships
- Strategic Planning
- Business Development
- Business Planning
- Ad Tech and SaaS platforms
- Network of Industry Connections
- Deep knowledge of the digital advertising ecosystem
- Budget Management
https://www.linkedin.com/in/kim-norman-3a101b6a/
Kim Norman (She/Her)
Managing Director AUNZ - Genero
Talks about #audio, #creative, #creativestudio, #creativecontent, and #creativeadvertising
Timeline
Managing Director - Australia and New Zealand
Genero Pty Ltd
09.2022 - Current
Head of Commercial Partnerships and Podcasts
Southern Cross Austereo
12.2017 - 09.2022
Sales Director - NSW
Adshel Street Furniture
07.2014 - 12.2017
Head of Partnerships and Key Accounts
Edge Agency
10.2011 - 07.2014
Group Sales Manager
SBS
10.2009 - 10.2011
Women In Leadership
Executive Ready Course
Scotworks Negotiation Course
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