Kim Lutta
Summary
Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
9
9
years of professional experience
Work History
Business Development Executive
Brown Forman
09.2022 - 02.2024
- Met existing customers to review current services and expand sales opportunities.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
- Negotiated contracts with key stakeholders, resulting in favourable terms for the company and long-term partnerships.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
Brand Ambassador- Mr Consistent
Mr Consistent
04.2021 - 08.2022
- Lead generation to grow and establish CRM database (Sales Force)
- Strengthened relationships with retail partners by providing exceptional support, education, and communication on products and promotions.
- Engage with potential customers within the industry
- Follow up leads generated through interested stockist in the WA region
- Increased sales by effectively communicating product benefits.
- Optimized local market impact through strategic selection of venues for maximum visibility within target demographics.
Field Sales Manager- Pharmabroker
04.2020 - 01.2021
- National Account Management
- Banner promotional Planning – catalogues, bill boards, online
- Negotiate account PDE terms
- Build relationships with accounts to ensure open communication to execute clients tasks
- Present lines and negotiate new ranging
- Promote clients promotional activity with maximum instore presence to assist stores with sell out
- Ensure roll out of paid promotional activity is executed at store level
- Train team members and pharmacy staff to optimize sell in and sell out
- Analyse IMS data and use it to grow territories and create efficient call schedules for each territory
- Attend quarterly client meetings, present data and field highlights, execute plans to ensure budgets are on track, talk to sales data
- Monthly Competitor Activity Reports.
Pharmabroker Area Sales Manager
Pharmabroker
07.2019 - 04.2020
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Introduced new products to meet customer demand and increase profits.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Ferrero- Sales Representative/FMCG Merchandiser
Ferrero Rocher
08.2018 - 07.2019
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.
- Developed themes, props and lighting for merchandise displays.
- Streamlined merchandise presentation through consistent application of planograms and adherence to company guidelines.
Strategic National- Area Sales Manager
Strategic National Brokerage Group
02.2015 - 01.2017
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Collaborated with clients and distributors to create and promote new products.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Communicated product quality and market comparisons by creating sales presentations.
Education
Media Studies -
Murdoch University
Murdoch UniversityResponsible service of Alcohol certification -
AHA WA
Medicines Australia Code of Conduct -
University of Tasmania
01.2021
Skills
- CRM – Sales force, ISIS, Reptos
- Negotiations
- Database Management
- New Business Development
- Lead Generation
- CRM software proficiency
- Microsoft Office
- G Suite
Timeline
Business Development Executive
Brown Forman
09.2022 - 02.2024
Brand Ambassador- Mr Consistent
Mr Consistent
04.2021 - 08.2022
Field Sales Manager- Pharmabroker
04.2020 - 01.2021
Pharmabroker Area Sales Manager
Pharmabroker
07.2019 - 04.2020
Ferrero- Sales Representative/FMCG Merchandiser
Ferrero Rocher
08.2018 - 07.2019
Strategic National- Area Sales Manager
Strategic National Brokerage Group
02.2015 - 01.2017
Media Studies -
Murdoch University
Responsible service of Alcohol certification -
AHA WA
Medicines Australia Code of Conduct -
University of Tasmania
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