A Project Marketing & Events Specialist with 12+ years experience, passionate about turning innovative ideas into tangible results. Skilled in formulating & executing strategic plans, effective communication and project management, with a strong work ethic & collaborative approach.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Founder
Glow Tea
02.2023 - Current
Developed strong partnerships with other businesses to allow for collaboration and opportunities for growth.
Created organization's mission and vision statements.
Conducted target market research to scope out industry competition and identify advantageous trends.
Tracking expenses and budgeting accurately.
Created and managed social media campaigns to increase brand engagement.
Delivered on-brand email flows & campaigns in Klaviyo
Clinical Nutritionist
Kimberley Wright Health
01.2018 - 02.2023
Educated clients about long-term health benefits of balanced diets and exercise programs.
Crafted nutritionally balanced & personalised meal plans, shopping lists & nutrition guides as part of an online health & wellness program.
Collaborated with physicians and other healthcare professionals to determine nutritional needs and diet restrictions of clients.
Assessed clients' nutritional and health statuses to prescribe appropriate eating, supplementation and exercise plans during 1:1 consultations
Project Marketing Manager
Investa Land
12.2012 - 07.2015
Created project brand messaging, collateral materials, customer events, promotional strategies, to meet business goals.
Boosted brand awareness, and implemented marketing campaigns that drove enquiry, then used data analytics to track these lead generation campaigns and improve quality.
Researched developing trends to stay updated with new ideas and marketing practices.
Monthly reporting to PCG for 3 assets
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for 3 business segments.
Managed various events, including the annual Georges Fair Spring Fair, which in 2013 attracted over 4,000 visitors & raised over $10,00 for local charities.
Corporate Marketing Executive
Charter Hall
11.2010 - 08.2012
Managed the Corporate Marketing Team to ensure all objectives were met for the team, within deadline & within budget.
Prepared Internal Communications disseminated to all employees across all teams and divisions.
Managed the process of collating, designing & distributing investor communications across 3 listed entities.
Managed 3 annual events for each of the 3 listed REITs, from liaising with venue teams, to compiling presentations & all printed materials.
Business Development & Marketing Manager
Levitch Design Associates
11.2009 - 11.2010
Managed the relationship with existing & potential clients, including gathering information on potential sites (dependant on zoning & LEP), preparing fee proposals & adding on design related add-on sales
Writing marketing articles promoting the company for health industry publications on the importance of quality design, marketing and branding. Interviewing clients for testimonials and coordinating associated advertising.
Co-ordinated attendance at 2 industry exhibitions per year, promoting company services & driving quality leads.
Creation & execution of marketing strategy across the marketing funnel.
Marketing Executive
Ashington
11.2007 - 10.2009
Planned and executed events and marketing programs to increase qualified leads across 5 assets.
Marketing and communications plan and budgets set and adhered to for five projects (three mixed-use, one residential and one commercial) following project marketing strategy formulation.
Event management of launch, sponsorship & corporate entertainment events.
Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Marketing Executive
Colliers CRE
07.2007 - 10.2007
Planned and executed events and marketing programs to increase qualified leads for 5 service line teams.
Instigated a telemarketing campaign engaging specific high value clients, with a 15% conversion rate.
Organised industry roadshow across England, plus exhibitor stands & corporate entertainment for 5 service line teams.
Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Marketing Manager
AMR International
11.2006 - 06.2007
Management of all publications to four key sectors within the UK, as well as country specific lists for four countries. Publications included bulletins, case studies, deal announcements, sector reports.
Sales support for the directors, crafting proposals & providing pre-meeting notes & key information.
Managed the principal Directory & search industry conference for 150 delegates from the UK, Europe & the US.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Events & Sponsorship Executive
Taylor Wessing
02.2006 - 11.2006
Managed internal & external stakeholders through the execution of events that delivered on a desired goal - be it exposure, deepening existing relationships, generating new leads.
Crafting ideas for new events which included monthly seminars of up to 100 people, monthly client entertainment events of up to 200 people, and the MIPIM rally through France.
Assistant Marketing Manager
Stockland
01.2004 - 01.2006
Produced internal & external communications that strengthened relationships between the national shopping centre team, national & local retailers, shopping centre customers & local media.
Researched industry and marketplace trends to develop marketing solutions at the national & local level.
Managed company events including workshops & conferences for over 100 delegates.
Met and exceeded sales and growth goals by maintaining strong relationships with both customers and retailers.
Education
Bachelor of Health Science - Nutritional Medicine
Endeavour College
Sydney
06.2016
Bachelor of Commerce - Marketing
University of Wollongong
Wollongong, NSW
01.2005
Associate of Arts - Communication & Cultural Studies
University of Wollongong
Wollongong, NSW
01.2005
Skills
Project Management
Strategy Development & Execution
Event Management
Team Leadership
Business Development and Planning
Build strong relationships through effective collaboration
Corporate Communications
Business Administration
Adaptable and flexible
Strong business ethics
Ability to prioritise tasks across multiple projects & stakeholders
Proficient in the following technology:
Various CMS
Various Email Management Systems
Social Media Platforms including Paid Ads
Google Suite including Paid Ads
CRM tools
Clickfunnels
Certification
Current First Aid
Current WWC
Timeline
Founder
Glow Tea
02.2023 - Current
Clinical Nutritionist
Kimberley Wright Health
01.2018 - 02.2023
Project Marketing Manager
Investa Land
12.2012 - 07.2015
Corporate Marketing Executive
Charter Hall
11.2010 - 08.2012
Business Development & Marketing Manager
Levitch Design Associates
11.2009 - 11.2010
Marketing Executive
Ashington
11.2007 - 10.2009
Marketing Executive
Colliers CRE
07.2007 - 10.2007
Marketing Manager
AMR International
11.2006 - 06.2007
Events & Sponsorship Executive
Taylor Wessing
02.2006 - 11.2006
Assistant Marketing Manager
Stockland
01.2004 - 01.2006
Bachelor of Health Science - Nutritional Medicine
Endeavour College
Bachelor of Commerce - Marketing
University of Wollongong
Associate of Arts - Communication & Cultural Studies
Deputy General Manager at Burjan Tea Estates Ltd. & The New Sylhet Tea Estates (Phooltullah Tea Estate) Ltd.Deputy General Manager at Burjan Tea Estates Ltd. & The New Sylhet Tea Estates (Phooltullah Tea Estate) Ltd.