Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kimberly Dowsett

Sydney,NSW

Summary

Kimberly is a seasoned Executive Manager with experience in the financial services industry, specialising in customer growth, partnerships and merchant product solutions.

She is currently the Director of Core Product, Accounts & Merchants at Zip Co, a leading payments platform that offers buy now, pay later solutions to millions of consumers and merchants.

In her role, she is responsible for delivering strategic business outcomes, transforming the company vision and mission into an executable roadmap for sales teams, and solving complex problems with data-driven insights and customer-centric design.

She has led talented teams of product managers, designers, researchers, and marketers; and fosters a culture of collaboration, innovation, and excellence.

Kimberly has been recognised with multiple industry awards for her product and marketing excellence in Business Banking from Google and AB&F.

She is passionate about coaching and developing others, and believes that she works for her team, not the other way around

Overview

23
23
years of professional experience

Work History

Director of Product, Payments & Merchants

Zip Co
09.2022 - Current
  • Collaborated with senior leadership to set long-term objectives for the company.
  • Monitored market conditions and competitor activities to inform business decisions.
  • Presented updates on current projects at executive level meetings.
  • Developed and implemented comprehensive strategies to drive product growth, customer acquisition and retention
  • Collaborated with cross-functional teams to define product vision, strategy, and roadmap.
  • Managed full life cycle of the product development process from concept to launch.
  • Analyzed competitive landscape, market trends, customer feedback, and usage data to inform decision making.
  • Developed detailed product roadmaps to ensure successful product launches.
  • Created and implemented strategies for increasing customer retention and loyalty.
  • Collaborated with customers, partners and internal teams to drive product vision and project prioritization.

Head of Digital Channels & Products

Tyro Payments
03.2018 - 09.2022

Achievements

  • Finalist, 2020 B&T & Google, Women in Tech Awards
  • Finalist, 2019 B&T & Google, Women in Tech Awards
  • Developed & implemented new product digital channel customer strategies and roadmaps which increased app users by 7% MOM and Merchant Portal users by 5% MOM and customer satisfaction
  • Driver Merchant NPS through Voice of the Merchant programs
  • Worked with front line sales team to sell in the payments and banking propositions
  • Created Customer Value Propositions to support the articulation of our offering for client pitches
  • Developed and launched a new Customer Hub platform to get a single view of the customer
  • Recruited and up-skilled an entirely new Digital Channels team (11 individuals across UX, CX, Channel Management and Product Marketing)
  • Analyzed customer feedback to identify areas of improvement in existing products.

Executive Manager, Business Product Marketing

Commonwealth Bank of Australia
Sydney
08.2013 - 03.2018
  • Winner of the Dunn & Bradstreet Young Institutional Banking & Finance Marketing Professional of The Year, 2014
  • Developed & delivered a new segment pitch builder tool, client conversations tools intranet site and tech-savvy hub to support the front line sales teams have quality conversations with their customers. Since launch the pitch builder has seen 769 unique users with over 2000 sessions held
  • Launched Albert (Eftpos tablet) to market through an integrated marketing campaign (ATL, BTL & sales enablement) exceeding campaign and revenue targets by 27%.
  • Ongoing marketing management and support for 22 business products across the lending and transactional banking.
  • Built and managed trigger based product marketing programs across multiple business customer segments. Owned the below the line and acquisition strategy for core product sets, owning, measuring and refining CommBank’s positioning to maximise preference in market.
  • Developed customer value propositions and marketing strategies for all product lines of business which resulted in campaigns exceeding set performance metrics.
  • Relaunched the corporate solutions & industries sections on Commbank.com.au delivering an increase of 60% more traffic to the pages YOY. Reduced the cost per click in the corporate SEM account - reduction from $5.23 per click to $3.33 in June 2015.
  • Created brand and go to market plans for key product areas and plan for new product introductions, cross sell programs, and build world class online product content which generates leads and connects our customers through content strategies.
  • Conduct market research and develop key insights about audiences.
  • Own the strategy and execution of building the product customer value propositions that support all key product areas as well as working to map out, understand and uplift customer journeys as they apply for and use the products throughout all stages of their business.
  • Be the customer voice in all product, regulatory and mandatory communications, owning the communication to all business customers across all facets of their relationship with CommBank.
  • Manage and lead a team of 4 high performing individuals (1 Senior Manager & 3 Marketing Managers).

Head of Business Segment Campaign Development

Westpac Banking Corporation (AFS)
02.2012 - 08.2013
  • This role was responsible for all aspects of the Business Banking Marketing strategy for Westpac and the St.George Banking Group (St.George, Bank of Melbourne & Banks SA) including Brand Strategy, Acquisition Marketing, Customer Retention, Cross Sell & sales enablement to deliver Business Targets and Strategic imperatives
  • Work with the business to drive and deliver marketing initiatives aligned to core industry segments
  • Translate market & customer insights into a strategic leads program for the bankers
  • Work with senior leadership across multiple brands to drive successful outcomes for the team
  • Drive thought-leadership in industry segments by launching quarterly industry newsletters “industry focus”
  • Manage & lead a team of high performing marketers across multiple disciplines
  • Drive the quarterly campaign strategy across all AFS brands including defining the offer, go to market strategy, strategic insights and competitor analysis
  • Strategic analysis & leverage recommendations for all AFS Business Banking partnerships to drive business outcomes

Head of Corporate & Business Banking Marketing

St George Banking Corporation
11.2009 - 02.2012
  • Achieved a People Leadership Index of 98%, outperforming the survey’s Global High Performance Norm of 83%
  • 2009, 2010 & 2010 St.George Star Award recipient for outstanding performance
  • 2011 Winner of two APMA awards (Australian Promotional Marketing Association) Gold & Bronze.
  • 2010 Bronze ADMA award winner for a sales incentive campaign created for Equipment Finance
  • Consistently ranked No.1 in customer advocacy
  • Manage an $8.3M budget
  • Launched the Corporate & Business Bank Brand Campaign
  • Relaunched 360 Cash Management Solutions to the market, resulting in over $365M in deals
  • Recruited and up-skilled an entirely new B2B marketing team
  • Successfully leverage 18 sponsorship assets to drive business outcomes
  • Launched the SME BizPack product bundle resulting in a 40% uplift in sales
  • Develop an integrated online strategy for St.George SME Business Banking.

Senior Manager, Business Banking Segment Marketing

Macquarie Bank
08.2006 - 11.2009
  • Business & Financial Services Award Winner, Staff Excellence 2009
  • Macquarie Award Winner 2007
  • Launched joint venture; Century 21 Home Loans
  • Developed and managed 3 divisional brands
  • Implemented a One Lending Solution business synergy, the first of its kind in the mortgage broking industry
  • Worked with front line segment teams to support in client pitches

Marketing Development Manager

Hillross Financial (AMP Group)
01.2001 - 08.2006
  • Developed & implemented integrated marketing strategies for a variety of marketing projects
  • Managed the implementation & development of a marketing campaign series to support Hillross' Financial Advisors
  • Project managed the development, implementation and evaluation of the 2003 & 2004 Hillross Australian Open Golf Championship sponsorship, including managing all VIP hospitality – design/theming & catering for 3 marquees, negotiating with IMG, AGU, PGA, players, celebrities, suppliers, catering teams, security, print staff, merchandise design & development, Centenary Open Champions Dinner, Pro-Am Cocktail Party etc

Education

Executive MBA - Majoring in Business Consulting & Strategy

University of Technology Sydney
08-2016

Masters of Marketing -

University of Technology Sydney
01-2012

Skills

  • Proven expertise in delivering concise and compelling updates, both written and verbal, to senior executives
  • Demonstrate exceptional proficiency in structured problem-solving, conceptual thinking, quantitative analysis, and prioritisation
  • Proven ability to lead both small and large teams to successfully achieve business objectives
  • Proven experience in planning and delivering Customer Success projects for senior leaders

Timeline

Director of Product, Payments & Merchants

Zip Co
09.2022 - Current

Head of Digital Channels & Products

Tyro Payments
03.2018 - 09.2022

Executive Manager, Business Product Marketing

Commonwealth Bank of Australia
08.2013 - 03.2018

Head of Business Segment Campaign Development

Westpac Banking Corporation (AFS)
02.2012 - 08.2013

Head of Corporate & Business Banking Marketing

St George Banking Corporation
11.2009 - 02.2012

Senior Manager, Business Banking Segment Marketing

Macquarie Bank
08.2006 - 11.2009

Marketing Development Manager

Hillross Financial (AMP Group)
01.2001 - 08.2006

Executive MBA - Majoring in Business Consulting & Strategy

University of Technology Sydney

Masters of Marketing -

University of Technology Sydney
Kimberly Dowsett