Kinnear Miller
Healesville,VIC
Summary
Proven experience in content and brand management at Cire Services, adept in Adobe Creative Suite and campaign management. Excelled in elevating brand visibility and engagement through innovative strategies and enhancing client relationships.
Organised and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
23
23
years of professional experience
Work History
Communications and Content Manager
Cire Services Inc.
07.2023 - 07.2024
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritising tasks effectively.
- Managed content distribution to online channels and 12 social media platforms (Facebook, Instagram and LinkedIn).
- Coordinated video shoots including storyboarding.
- Managed photoshoots for digital and print media.
- Created engaging blogs and print editorials.
- Approved, reviewed and edited content flowing to website.
- Collaborated with designers to deliver on-brand content in alignment with brand vision.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Contributed ideas in brainstorming sessions which led to innovative campaign concepts increase enrolments.
- Edited and proofread content for accuracy and readability.
- Improved social media presence by curating shareable content that generated increased followers and engagement.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Analysed competitor websites to identify trends and opportunities for improvement in our own content strategy.
Marketing and Promotions Manager
Cire Services Inc.
01.2017 - 07.2023
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Enhanced company image by creating visually appealing promotional materials and advertising content.
- Facilitated creative brainstorming sessions among team members which led to fresh ideas for branding concepts ultimately leading to increased consumer interest in programs/services delivered ny Cire Services.
- Developed compelling content for various media platforms including blog posts, print editorials, and video presentations that showcased company expertise.
- Established strong relationships with local media outlets to secure positive press coverage highlighting company achievements.
- Streamlined marketing processes for improved efficiency and cost reduction.
- Increased customer engagement by over 50% through the implementation of innovative social media strategies.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Utilised e-mail, social media, radio and print advertising to highlight services.
- Marketed products without using paper-based strategies in order to keep low carbon footprint.
- Envisioned, designed and launched revamped website to better convey company brand.
- Managed and designed full rebrand of Cire Services. This included the name change and brand (new logo) style guide.
- Mentored marketing team members, fostering a collaborative work environment that encouraged professional growth and development.
- Managed and maintained the marketing budget.
Marketing Coordinator
Cire Services Inc
08.2013 - 01.2017
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support program launches and promotions.
- Planned and executed internal and external marketing events.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Small Business Owner
Rex Design Solutions
02.2009 - 11.2013
- Designed and maintained websites.
- Designed brand concepts.
- Designed promotional materials and point of sale.
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Established a loyal customer base by providing personalised attention, addressing concerns promptly, and exceeding expectations.
- Promoted business via social media to generate leads and maximise brand identity.
- Enhanced company reputation by consistently delivering exceptional service quality to customers.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Designed business plan to define concept, short-term and long-term goals and strategies.
- Developed strategic partnerships with suppliers, negotiating favourable terms to control costs and improve product offerings.
Client Services Manager
FastTrack Recruitment Software
10.2001 - 11.2008
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Collaborated with cross-functional teams to ensure timely delivery of projects, meeting or exceeding client expectations.
- Resolved escalated issues with professionalism, maintaining client trust and safeguarding the company's reputation.
- Scheduled and attended meetings with clients and prospective clients as requested.
- Streamlined internal processes for improved efficiency in handling client requests and managing daily operations.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Built a strong rapport with key decision-makers within client organisations, fostering trust and long-lasting partnerships.
- Managed a diverse portfolio of clients across various industries, demonstrating adaptability and expertise in catering to specific needs.
- Coordinated closely with account management teams to ensure smooth transitions between sales process completion and ongoing relationship maintenance.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Developed new employees and on-going performance assessment of current employees.
Education
Diploma in Visual Merchandising And Graphic Design - Visual Merchandising And Graphic Design
RMIT University (Melbourne College of Decoration)
Melbourne, VIC07.1987
Skills
- Content Creation and Editing
- Brand Design and Messaging
- Blogging and Article Construction
- Proofreading
- Wordpress
- Project Management
- Adobe Creative Suite
- Graphic Design
Accomplishments
Managed and designed the full rebrand and name change for Cire Services. The organisation was 40 years at the time which caused concern in the community. I managed the transition to Cire Services resulting in a brand they are today. When I joined the organisation they had 60 employees, now they are one of the biggest employers in the Yarra Ranges with over 300 employees delivering education programs to all ages.
Music, Film, Art and Travel
Music is my happy place. I enjoy going to gigs and listening to music daily. I'm also a film buff who likes to think all my time watching classics from directors like Martin Scorsese and Alfred Hitchcock has helped me with my storyboarding. I love to travel and have done so a lot over the years. In my early 20's I lived in London which has continued to inspire me today.
Timeline
Communications and Content Manager
Cire Services Inc.
07.2023 - 07.2024
Marketing and Promotions Manager
Cire Services Inc.
01.2017 - 07.2023
Marketing Coordinator
Cire Services Inc
08.2013 - 01.2017
Small Business Owner
Rex Design Solutions
02.2009 - 11.2013
Client Services Manager
FastTrack Recruitment Software
10.2001 - 11.2008
Diploma in Visual Merchandising And Graphic Design - Visual Merchandising And Graphic Design
RMIT University (Melbourne College of Decoration)
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