Results-driven design professional with strong background in crafting visually engaging and user-friendly web interfaces. Proven track record in delivering high-quality design projects on time while collaborating effectively with cross-functional teams. Known for adaptability and commitment to achieving outstanding results in dynamic environments.
Overview
12
12
years of professional experience
Work History
Ecommerce and Digital Marketing Manager
Green Lights PS Pty Ltd
08.2022 - Current
Planned and executed web, SEO, email marketing and social media advertising campaigns.
Tested 10+ websites at different design and production stages to assess conformance with designs.
Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Developed visually appealing, intuitive web interfaces using HTML, CSS, and JavaScript to improve user engagement.
Coded using HTML, CSS, and JavaScript to develop features for both mobile and desktop platforms.
Conducted thorough competitor analysis to identify market trends, gaps, and opportunities for differentiation.
Managed annual budget allocation across various digital channels, ensuring efficient use of resources for maximum ROI.
Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance.
Developer Support Specialist
Maropost Pvt. Ltd
07.2021 - 06.2022
Collaborated with 12+ team member to ensure seamless integration of new features.
Adapted quickly to new technologies and programming languages, enhancing overall team productivity.
Debugged complex software issues, leading to a more stable product release.
Worked closely with clients to gather requirements and translate them into technical specifications for implementation.
Participated in regular code reviews, ensuring high-quality standards were consistently met across all development efforts.
Estimated work hours and tracked progress using Scrum methodology.
Coordinated deployments of new software, feature updates and fixes.
Tracked and documented customer interactions in customer relationship management system to maintain accurate records.
Web Developer & Ecommerce Manager
Lovely Professional University
08.2016 - 06.2021
Website developed for external users & involved in its maintenance
Optimizing sites for maximum speed and scalability
Involved closely with internal stakeholders, developers, and QA to ensure that features implemented as designed and met customer
Worked on MVC based eCommerce Marketplace that involves more than 30 brands/ vendors
There were around 9000 products on the website
Worked on PHP, Opencart, WordPress, Laravel, Vue JS etc
Handled a small team of web designer(s) and web developer(s)
Contributed to other projects of Lovely Corporation such as University Management System
Google Search Console and Google AdWords accounts management, On page SEO strategies implementation and management of Amazon Vendor Central
Web Developer
Avis Technologies
05.2014 - 07.2016
Developed and maintained websites
Testing and improving the design of the website
Establishing design guidelines, standards, and best practices
Working with different content management systems
Communicating design ideas using user flows, process flows, site maps, and wireframes
Preparing design plans and presenting the website structure
Developed web pages using HTML, CSS, and jQuery
Technical Support Specialist
Making You Live
02.2013 - 04.2014
Attending in-person meetings with clients to analyze and debug website problems
Monitored service orders to completion and closed service tickets
Implement and maintain high-quality SEO policies and incorporate them with content produced for the website
Remove any “dead” links immediately and respond to issues with site functionality
Create mock-ups for proposed project pages and update them as needed
Developed 20+ static websites using the company’s own website builder
Developing skills and expertise in appropriate software/programming languages such as HTML and JavaScript
Education
Bachelor of Technology - Electronics and Communication Engineering
Punjab Technical University
India
06.2012
Skills
WordPress
Shopify
PHP
HTML
Vue JS
CSS
E-commerce Management
Google Analytics
Google Tag Manager
Tableau
Power Bi Desktop
T-SQL
Data Visualization
WordPress Development
Bootstrap framework
Website Analytics
Languages
English
Full Professional
Interests
Music
Gym Workouts
Travel
Blogging/Vlogging
Timeline
Ecommerce and Digital Marketing Manager
Green Lights PS Pty Ltd
08.2022 - Current
Developer Support Specialist
Maropost Pvt. Ltd
07.2021 - 06.2022
Web Developer & Ecommerce Manager
Lovely Professional University
08.2016 - 06.2021
Web Developer
Avis Technologies
05.2014 - 07.2016
Technical Support Specialist
Making You Live
02.2013 - 04.2014
Bachelor of Technology - Electronics and Communication Engineering
Punjab Technical University
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