Summary
Overview
Work History
Education
Skills
Professional Associations
Timeline
Generic

Kirstee Macbeth

Melbourne,VIC

Summary

Extensive senior executive experience with an international track record in building, growing, and transforming SME operations of scale and complexity, with the proven ability to innovate and drive advancement, resulting in the consistent delivery of extraordinary results in growth, revenue, operational performance and profitability. Extensive managerial experience leading and building teams ranging from 3 to 300 people alongside significant, senior stakeholder engagement expertise.

Overview

31
31
years of professional experience

Work History

Chief Executive

Snowdome Foundation
Melbourne, VIC
10.2020 - Current
  • Directed strategic, financial and operational leadership to ensure organisational success of Snowdome.
  • Ensured sustainability, compliance, and measurable impact while fostering collaboration and innovation.
  • Led executive functions such as budgeting, financial reporting and fund management to enhance operational efficiency.
  • Developed and monitored internal and external policies while managing human resources for optimal resource allocation.
  • Cultivated relationships and partnerships with key stakeholders to align business objectives with organisational initiatives.
  • Served as Board Secretary, facilitating effective governance, compliance and communication.

Founder | Managing Director

Propellor Consulting Ltd
Edinburgh, UK
04.2017 - 10.2020
  • Specialised in identifying and resolving complex challenges in strategic planning, operations, and marketing.
  • Developed new Strategic Plan for Edinburgh Chamber of Commerce (2017-2020), defining priorities to enhance financial health.
  • Collaborated with CEO and Board at Edinburgh Chamber of Commerce (2020-2030) on strategic focus for policy and growth.
  • Created strategic framework for Physio for Kids, focusing on growth as organisation approached 20th anniversary.
  • Executed business planning initiatives for Scottish Arts Club, Ludus Baroque and Andrew’s Kitchen.
  • Facilitated audience-segmented focus groups for Edinburgh Chamber of Commerce's Member Segmentation Research (2018).
  • Partnered with Lord Provost’s Office to deliver key insights for Edinburgh City Vision 2050 project through structured research.

Head of Strategy & Insights

Dentsu Aegis Network
Edinburgh, UK
01.2018 - 08.2018
  • Secured over £3M in new business revenue within six months at Edinburgh's largest multinational media company, with annual billings in excess of £53M.
  • Provided organisational leadership focused on resource management, culture, and operations.
  • Directed Strategy & Insight departments to enhance consumer understanding practices.
  • Developed original digital and traditional media strategies to maximize client engagement.
  • Leveraged econometrics and business analytics for strategic planning and campaign optimization.
  • Established trust as a strategic advisor to Senior Executive Team at Ultimate Finance and Visit Scotland.

Managing Director – AKA Scotland

AKA Promotions Ltd
Edinburgh, UK
08.2015 - 04.2017
  • AKA is an international marketing agency and one of the top 40 billing agencies in the UK.
  • Established AKA Scotland, achieving £750K turnover in first 12 months.
  • Directed operations, risk management, finances and resources with full P&L responsibility.
  • Developed strategies for clients across UK, USA and Australia to drive business growth.
  • Cultivated strong relationships with clients, partners and industry stakeholders.
  • Leveraged support from Head Office in London to enhance operational efficiencies.
  • Implemented planning, budgeting and forecasting processes to ensure financial stability.
  • Created formal and informal networks to facilitate collaboration and new opportunities.

Acquisitions & Development

Victorian Major Events Company
Melbourne, Australia
08.2011 - 06.2015
  • Created and realised Australia’s first international award-winning arts and cultural event, White Night Melbourne.
  • Procured suppliers and managed licensing, governance, branding, marketing and communications.
  • Working directly and closely with Premier/Ministerial Offices across local, State and Federal governments, city authorities, commercial promoters and businesses, major theatre producers, sporting federations and sponsors including the creation of media opportunities and the supporting collateral for this.
  • Conducted strategic planning for new events, assessing market gaps, audience engagement, and financial viability.
  • Negotiated contracts and managed operations for various cultural initiatives.
  • Collaborated with Premier and Ministerial Offices to create media opportunities and supporting materials.
  • Identified major event opportunities aligned with VMEC’s charter and government policy.

Deputy Director – Development, Marketing & Commercial Development

Heide Museum of Modern Art
Melbourne, Australia
04.2009 - 08.2011
  • Developed strategic plans to enhance growth and sustainability of financial, cultural, social and environmental objectives.
  • Led business operations and commercialisation efforts across Marketing & Communications, Foundation & Sponsorship, Membership, Retail, Catering & Events and Visitor Services.
  • Oversaw capital works for new restaurant (Cafe Vue at Heide) and retail store, addressing commercialisation, facilities maintenance and risk management.
  • Acted as primary legal resource for donations, estate matters, HR issues, and supplier agreements.
  • Engaged with Federal, State, and Local Government along with philanthropists and strategic partners to bolster museum initiatives.

Director & Principal

Corduroy Consulting
Melbourne, Australia
10.2008 - 04.2009
  • Delivered innovative marketing and media strategies for brand management projects.
  • Focused on content development, digital strategy and consumer behavioural change.
  • Implemented retail and experiential marketing initiatives to enhance brand awareness.
  • Drove efforts to increase brand loyalty and participation among target audiences.
  • Collaborated with clients including Arts Centre Melbourne and Physio for Kids.
  • Tailored strategies to meet specific client needs and objectives.
  • Utilised data-driven insights to inform decision-making processes.
  • Fostered strong relationships with stakeholders to ensure project success.

Marketing Manager

National Gallery of Victoria
Melbourne, Australia
05.2007 - 10.2008
  • A pivotal member of the Senior Management team budget, I was involved in the broader organisational planning with a specific focus on a team of 8 direct reports in Marketing & Sponsorship, with influence over a further 200 staff across Membership, Retail, F&B, Public Programmes and Visitor Services.
  • Maximised brand visibility and commercial revenue through comprehensive marketing campaigns across local, national, and international markets.
  • Presented and implemented a new strategic plan, embedding the vision and mission throughout the stakeholder journey.
  • Collaborated with volunteers to enhance support for gallery communications and programs.
  • Managed departmental resources, external consultants, and key project personnel, overseeing budgeting and forecasting.
  • Negotiated new corporate partnerships and member agreements to expand organisational reach.
  • Secured more than $5M in sponsorship revenue, while increasing the reach and ticketed admissions from national and international markets.
  • Devised a new positioning and marketing campaign for the art after dark program, increasing average attendances by 40 per cent at each event.

Marketing & Sponsorship Manager

National Gallery of Victoria
Melbourne, Australia
01.2006 - 05.2007
  • Company Overview: Opened in 1861, The NGV is Australia’s oldest and pre-eminent public art museum based across two locations in the heart of Melbourne.
  • Opened in 1861, The NGV is Australia’s oldest and pre-eminent public art museum based across two locations in the heart of Melbourne.

Prior Experience

Various
Melbourne & London
04.1994 - 12.2005
  • Strategic, revenue generating and marketing consulting roles in UK Television and Australian Advertising including Grey Advertising, MTV, Sky Television, National Geographic Channel, Channel 4 Television, A Vision, Aerial Camera Systems, Sky Interactive and media agencies.

Education

Business - Advertising (Marketing)

Royal Melbourne Institute of Technology
Australia

Skills

  • Turnaround, start-up and change leadership
  • Relationship building
  • Team building and development
  • Marketing & Communications
  • Fundraising, Sponsorship & Commercial Development
  • Strategic alliances and partnership development
  • P/L performance improvement and growth management
  • Strategic planning and visioning
  • Financial and operational leadership
  • Policy, regulatory compliance and corporate governance
  • Organisational growth and revenue generation
  • Digital transformation
  • Innovation management

Professional Associations

  • Edinburgh Chamber of Commerce, Vice President, Council and Board, 01/2016 - 07/2020
  • Dancebase Scotland, board director, 11/2016 - 11/2020
  • Scottish Marketing Society, business leader and mentor, 01/2016 - 12/2019

Timeline

Chief Executive

Snowdome Foundation
10.2020 - Current

Head of Strategy & Insights

Dentsu Aegis Network
01.2018 - 08.2018

Founder | Managing Director

Propellor Consulting Ltd
04.2017 - 10.2020

Managing Director – AKA Scotland

AKA Promotions Ltd
08.2015 - 04.2017

Acquisitions & Development

Victorian Major Events Company
08.2011 - 06.2015

Deputy Director – Development, Marketing & Commercial Development

Heide Museum of Modern Art
04.2009 - 08.2011

Director & Principal

Corduroy Consulting
10.2008 - 04.2009

Marketing Manager

National Gallery of Victoria
05.2007 - 10.2008

Marketing & Sponsorship Manager

National Gallery of Victoria
01.2006 - 05.2007

Prior Experience

Various
04.1994 - 12.2005

Business - Advertising (Marketing)

Royal Melbourne Institute of Technology

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