KIRSTEN COOMBES
Paddington,NSW
Summary
A senior client relationship manager with a strong corporate career bringing a professional approach to managing strategic partnerships and relationships. Motivated to achieve organizational revenue and partnership goals through supporting and growing key partnerships. Leveraging a background in marketing communications, I possess exceptional communication skills, expertise in strategic marketing development, and a track record of successfully implementing marketing campaigns. Dedicated to having a positive impact through community engagement and passionate about fostering meaningful connections with stakeholders.
Overview
26
26
years of professional experience
Work History
Client Relationship Manager
Workplace Giving Australia
11.2021 - Current
- Strategic Account and program management for over 20 clients with the objective of employee participation and program growth
- Lead on inbound enquiries and development of the sales opportunity pipeline managed through CMS process
- Contract development, proposal sign-off including stakeholder engagement, cyber security, payroll and IT
- Secured new clients wins across a range of sectors and managed the advisory and implementation of their programs
- Worked closely with internal teams including Client Relations Manager, Partnerships Manager and Finance
Client Relationship Manager
Driven
03.2021 - 07.2021
- Driven is an AI health-tech company offering resilience training for executive coaches and bespoke resilience programs and workshops for organisations
- Responsible for the management of existing and new client relationships with executive/ health coaches, psychologists, psychiatrists, and enterprise clients.
Health Coach Practitioner
04.2020 - 12.2020
- Health and Wellness Coach supporting and helping people achieve their weight-loss and health goals through personalised coaching session and framework.
Communications Manager
Department of Planning & Environment
Sydney, NSW
09.2017 - 05.2018
- Managed communications and engagement activities for the newly formed Cultural Infrastructure Program Management Office (CREATE NSW).
- Delivered state-wide consultation piece with the NSW community and arts and cultural sector to help inform the development of the NSW Cultural Infrastructure Plan.
Marketing & Communications Manager
Kambala School
09.2016 - 03.2017
- Management of strategic marketing, public relations, and communications activity for Kambala School.
- Managed all internal communications to parent community and responsible for PR and key announcements, including HSC results.
Marketing Consultant
Platform Strategy Asia Pte Ltd, Choice Foods Ltd
Bangkok
02.2014 - 09.2016
- Developed brand and digital marketing activity for new IoT technology start-up
- Improved retail sales by 40% for a major food importer with new branding and digital webshop.
Marketing Manager
Relationship Australia
05.2013 - 02.2014
- Developed and implemented strategic marketing direction, branding and website for the education and training division (Australian Institute of Relationship Studies).
Marketing & Communications Manager
Institutional Banking & Markets, Commonwealth Bank Australia Ltd
07.2008 - 02.2010
- Developed and executed innovative marketing campaigns, collateral, and thought leadership, and event activity to support the IB&M business.
- Developed the Carbon Markets Marketing strategy and creative to support the Bank's Carbon launch.
- Identified and implemented several networking opportunities through strategic sponsorships, including CEDA, TTBC, and AIDC.
Marketing Manager
Aussie MasterCard, Aussie Home Loans
05.2007 - 06.2008
- Developed Aussie MasterCard Strategic Marketing Plan
- Responsible for delivering acquisition and awareness campaign activity through online, direct mail and ATL marketing channels achieving above target results
- Improved relationship with strategic partner, ANZ Bank.
Marketing Manager
Telstra, BigPond
03.2003 - 05.2007
- Developed BigPond Wireless Broadband marketing strategy and implementation plan.
- Managed national launch campaign exceeding sales targets and brand metrics and uplift of sales by 100%
- Implemented all ATL marketing communications and media activity (TV, press, outdoor, radio, experiential, online)
- Implemented several highly targeted online and BTL campaigns, achieving a response of 200% above forecast.
Marketing Manager
SME, Consumer Products, Telstra Retail
Sydney
11.1998 - 03.2003
- Developed and implemented SME segment marketing plan, and managed end-to-end marketing programs in the small business segment.
- Developed a new product for the Associations/Franchise channels to 80,000 members.
- Improvement of plan penetration by 25%, and churn by 68%.
Education
Diploma Holistic Health and Wellness Coaching -
01.2019
Post Graduate Diploma Marketing -
01.1999
Bachelor of Arts -
01.1990
Skills
- Account management
- Relationship management
- Project management
- Business development/ sales
- Communications
- Campaign/ creative development
- Campaign reporting
- Contract negotiation
Accomplishments
- Account /Relationship management of many clients at Workplace Giving Australia including Westpac, KFC, Findex, Schneider, Australian Payments Plus, EY and Freedom – supporting their CSR and program leads to increase participation and employee engagement of their workplace giving programs.
- Managed communications & engagement of the NSW Cultural Infrastructure Plan Implemented delivery of a state-wide consultation piece with the NSW community and arts & cultural sector. Delivered marketing & Comms support to a team of 30.
- Managed Channel marketing initiatives for Institutional Banking & Markets, CBA. Implemented thought-leadership opportunities and events through CEDA, AIDC. Managed the re- brand and positioning of IB&M.
- Managed & implemented the national launch of BigPond Wireless Broadband Developed strategy, creative, media plan and implemented highly successful 12-month campaign achieving sales uplift of 100%.
- Strategy and brand development for education division of Relationships Australia (NSW). Implemented new brand for AIRS (Australian Institute for Relationship Studies).
References
- Nikki Anstis, Head of Advocacy & Engagement, Workplace Giving Australia
- Bronwyn Wood, Partnerships Manager, Workplace Giving Australia
- Jurie Rossouw, Director, Driven
Timeline
Client Relationship Manager
Workplace Giving Australia
11.2021 - Current
Client Relationship Manager
Driven
03.2021 - 07.2021
Health Coach Practitioner
04.2020 - 12.2020
Communications Manager
Department of Planning & Environment
09.2017 - 05.2018
Marketing & Communications Manager
Kambala School
09.2016 - 03.2017
Marketing Consultant
Platform Strategy Asia Pte Ltd, Choice Foods Ltd
02.2014 - 09.2016
Marketing Manager
Relationship Australia
05.2013 - 02.2014
Marketing & Communications Manager
Institutional Banking & Markets, Commonwealth Bank Australia Ltd
07.2008 - 02.2010
Marketing Manager
Aussie MasterCard, Aussie Home Loans
05.2007 - 06.2008
Marketing Manager
Telstra, BigPond
03.2003 - 05.2007
Marketing Manager
SME, Consumer Products, Telstra Retail
11.1998 - 03.2003
Diploma Holistic Health and Wellness Coaching -
Post Graduate Diploma Marketing -
Bachelor of Arts -
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