Kirsten Reynolds

Dynamic leader with a proven track record at Luxe Haircare, driving 47% growth in a luxury brand. Expert in event management and relationship development, I excel in educating salons and enhancing client experiences. My strategic vision and effective communication skills foster collaboration and elevate brand presence in the competitive haircare market.

• Certificate in Fashion, Glamour & Bridal Makeup, Napolean Perdis, 2009
• Business Skills Master Class, Creative Writing, 2008
• TV Presenters Workshop – The Rehearsal Room, 2008
• Mercuri Urval Business workshops and seminars, 2005-2007
• Management Coaching program – Mercuri Urval, 2004
• Wella Professionels Training Induction, Sydney, 2003
• L’Oreal Professional Training Induction, London, 2000

• Excellent time management skills – delivers projects to a high standard within demanding timeframes
• High level budgeting and project cost estimation experience – achieves targets beyond expectation
• Sound judgement and strong, decision-making skills – with a high focus on attention to detail
• Exceptional communication skills – negotiates and fosters positive and effective relationships
• Intelligent business approach – manages projects from initial brief to delivery

• Director – Colour, treat and style, 2020-10-01, 2025-06-30, Western Australia
• Full time Study – Real Estate License, 2020-02-01, 2020-09-30
• Director - Luxe Haircare, 2014-11-01, 2019-04-30, Gold Coast, Queensland
• National Brand Development & Education Manager, 2011-05-01, 2014-06-30, Haircare Australia, South Melbourne, Vic
• National Education Manager, 2008-01-01, 2011-04-30, Ozdare Australia, Melbourne, Vic
• State Technical Manager Vic/Tas/SA, 2003-03-01, 2007-11-30, Wella Professionals Australia, Melbourne, Vic
• Technical Consultant – L’Oreal Professional, 1999-05-01, 2003-05-31, L’Oreal Professional UK, London/transferred to L’Oreal Australia

• DIRECTOR – COLOUR, TREAT AND STYLE, 2020-01-01, ongoing, After 4 years of living in a mining town in WA, I have 400+ clients that I look after with professional colour, cut, styling & treatment services, Educate clients on professional retail products and assist with helping women feel the best version of themselves whilst living and working in a busy mining town, Educate women of all ages about professional colour services and providing healthier hair due to my vast experience in the industry, Provide colour consultations for women that do not know what suits them
• DIRECTOR LUXE HAIRCARE, 2014-11-01, 2019-04-30, Manage 250 salons with ongoing education and ensuring their stock is ordered and sent out daily, Stock, support and educate 15 x global Sephora concept stores in Australia, Ensure Sephora store team/s were continually educated once per quarter on our haircare range/s, Educate professional hair salons on professional colour and retail to ensure their clients receive a professional in salon service, Create quarterly salon deals and assist with in salon marketing, Design salon commission concepts for their stylists to love our range/s, Support salon owners to grow their retail business and grow their back basin treatment services, Educate colour training and creative colour concepts, Present at all major Sephora press events to over 200 media partners, Launch Party for L’ANZA HEALING HAIRCARE with global US owner to launch US range into Australia, Design/manage an event space at hair expo in Australia, Created a new business and within 3 years, supported over 250 salons nationally and 15 department stores
• NATIONAL BRAND DEVELOPMENT AND EDUCATION MANAGER, 2011-05-01, 2014-06-30, Haircare Australia, South Melbourne, Victoria, Oversee 6 PRESTIGE Collection brands and co-manage and oversee 30 direct reports – reports to the Managing Director, Identify industry trends, develop marketing initiatives, sales strategies and proposals, Negotiate and collaborate with salons for market share and future development, Create and deliver comprehensive training sessions, motivate and drive sales growth, Develop and manage budgets and margins, set clear objectives and reach KPI’s, Coordinate and host major national events, trade shows, launches and corporate events, Public relations and media liaison, with major newspapers and television for unpaid brand exposure, Exceeded corporate growth goals of a 3-tier luxury hair care brand (ALTERNA CAVIAR AND BAMBOO) achieved 47% growth over low end target (major KPI) and 10% over high end target, Project managed a successful marketing plan of 6 brands – developed and rolled out comprehensive plan within a six-week deadline, Developed and launched the National Education Program – encompassed a broad range of products, brands and services to meet needs of stylists, salon and business owners, Received 2012 Alumni at ASU (Alterna Stylist University) in Las Vegas – attended training workshops on a US national tour with Australian Ambassador
• NATIONAL EDUCATION MANAGER, 2008-01-01, 2011-04-30, Ozdare Australia, Melbourne, Victoria, Promoted four leading hair care brands and managed National Technical and Education teams, Represented and hosted national and international training seminars, competitions and events, Coordinated, presented and hosted Expo’s, product launches, national tours and company events, Managed event budgets by state – travel, guest speakers, venues, accommodation, An integral contributor in strengthening the reputation of the Revlon Australia brand in Australia, Created and managed the National Education Program for four key leading brands, developed over 30 training courses in product knowledge, customer service and business development, Collaborated in partnership with Vogue Australia to host national events in Melbourne and Sydney, Created a fresh, cohesive and strong technical team within two years and launched an innovative technical programme for colourists throughout Australia

WA ‘C’ Class Licence

• Deidre Hoyle, Mentor / Senior Sales Manager, 0417 110 061
• Glenn Morrow, CFO Luxe Haircare, 0492 186 858
• Andrew Forsyth, Wella State Sales Manager, 0433 448 362

Driving License: WA ‘C’ Class Licence

• Dining Out
• Socialising
• Health and fitness
• Travel

• Royal Brisbane Women's Hospital - Alexa Leary fundraiser, $2,500
• GoFundMe campaign for a client who had a stroke, $16,500