Love great food and travel plus baseball and gardening tnthusiast
Kiyoshi Matsumoto
Cross-cultural Marketing Specialist
Pymble, NSW 2073, AUSTRALIA
Summary
Quality-focused Cross-Cultural Management Consultant successful at managing client expectations and delivering exceptional results built on extensive industry knowledge and cross-cultural management abilities.
Overview
28
28
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Principal Consultant
K-Marketing
Pymble, NSW 2073, Australia
01.2003 - 03.2022
- Liaised with clients, management and sales team to better understand customer needs and recommend appropriate solutions.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Conducted thorough reviews of operations to devise and deploy improvement strategies.
- Boosted customer experiences by delivering cross-cultural communications, superior customer service, issue resolution and product alignment/positioning.
- Tracked project performance to analyze the successful completion of short- and long-term goals.
- Developed service plans in consultation with clients, and performed follow-ups assessing quantity and quality of services.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Wrote engaging and successful marketing, advertising and website copy.
- Oversaw project teams and maintained quality-minded schedules.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Generated reports detailing findings and recommendations.
Director of Sales
Daikyo Hotels, Resorts And Cruises
Sydney, NSW 2000, Australia
09.1999 - 12.2002
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalise on every revenue opportunity.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goa
- Orchestrated successful promotional strategies, boosting revenue by 120%.
- Increased regional market share by 25% within 12 months.
- Connected with prospects through trade shows, international/domestic sales trips and local-area networking.
- Maintained up-to-date knowledge of market and performed competitor analysis.
Sales and Marketing Manager
Intercontinental Hotels Group
Sydney, NSW 2000, Australia
02.1994 - 08.1999
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Spearheaded successful branding initiatives, sales strategies and public relations approach to underpin and enhance marketing campaign deployment.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 20% in sales.
- Organized events and product presentations related to international trade shows and sales trips.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Pursued certification in strategic sales paths to improve creative sales skills and influence decision-makers.
Education
Diploma - Marketing
University of Technology Sydney
Sydney, NSW, Australia 02.1998 - 12.1998
Diploma - Travel And Tourism
Spencer College
Banton Rouge, LA, USA 09.1986 - 06.1987
Skills
Client Relationships
Strategic planning
Solution development
Project coordination
Sales expertise
Account management
Written Communication
Strategic content planning
Content editing
Market Analysis
Product development
Client communication
Public and Media Relations
Brand development
Market Positioning
Blogging
Content Strategy
Critical content escalation
Digital content generation
Content Planning
Training content creation
B to B sales
Coaching and mentoring
Sales presentations
Additional Information
Author of Japan Unmasked that offers a unique interpretation of Japanese culture from a distinctly western perspective.
Interests
Timeline
Principal Consultant
K-Marketing
01.2003 - 03.2022
Director of Sales
Daikyo Hotels, Resorts And Cruises
09.1999 - 12.2002
Diploma - Marketing
University of Technology Sydney
02.1998 - 12.1998
Sales and Marketing Manager
Intercontinental Hotels Group
02.1994 - 08.1999
Diploma - Travel And Tourism
Spencer College
09.1986 - 06.1987