Kosta Peters

• Successfully reaching the personal budget for six consecutive years, achieving over $15 million worth of sales to Technogym AU. Achieved this year's budget of $2.6 million in June 2025, with six months until the end of the year.
• Leading the team to drive sales from the segment of $6 million to now over $10 million, an increase of 70% from 2019.
• Driving the hotel and residential market in Australia, working with key account international hotel brands and multi-residential.
• Working closely with HQ in Italy, ensuring global process and brand alignment.
• Appointing new key account clients into the segment: Gurner, Grey Star, Multiplex, Mirvac, Kokoda Property Group, and Lendlease, to name a few.
• Strong relationships with Australian and international architects, developers, and builders, to change the game in wellness solutions.
• Identified new opportunities for growth within existing accounts, as well as potential new customers, driving profitability.
• Creating presentations for key stakeholders regarding progress updates, or proposals for new projects, with 3D renders.
• Analyzed market trends, customer feedback, and pricing strategies to recommend changes in product offerings or services. Bringing new product lines based on customer success.
• Identified and pursued new business opportunities within existing key accounts to increase revenue streams.
• Led quarterly and annual planning meetings with key accounts to align business goals and strategies.
• Achieved and exceeded sales targets for key accounts through effective planning and execution.
• Conducted meetings with clients to discuss their projects, objectives, challenges, and strategies for a successful implementation.
• Negotiated contracts with customers that balanced customer requirements with business objectives.
• Attended trade shows and industry events in order to build brand awareness among target audiences.
• Analysis on industry trends, competitive landscape, and customer needs to create value-added solutions for clients, ensuring their projects were industry-leading.

• Established relationships with key clients, while maintaining existing customer base.
• Working with International Hotel brands, ie Accor, Marriott, IHG, Hyatt Group, Starwood
• Developed and significantly grew assigned territory from a total of $3 Million to $6 Million.
• Analyzed customer data to identify trends, preferences, and opportunities for growth.
• Established new accounts and serviced existing accounts maintaining professional relationships.
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
• Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts, goals, strategies and revenue objectives.
• Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.

Managed all Flokk 7 brands within designated territory.

Identified and nurtured relationships with key architects and design firms.

Delivered regular presentations to top architecture and design firms, including managers, physiotherapists, and OTs.

• Collaborated with marketing team to create effective promotional materials and campaigns.
• Provided email quotations and PowerPoint presentations to dealers and A&D firms.
• Ensured weekly dealer visits to keep them informed about Flokk brands and products.
• Conducted training sessions and joint presentations for A&D firms.
• Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
• Attended tradeshows and conferences to network with potential clients.
• Established new customer accounts using negotiation and sales closing abilities.
• Identified new customers through pipelining, pre-qualification and territory analysis and management.
• Attended industry events, facilitating presentations that enhanced brand visibility.
• Fostered long-term partnerships with key industry players to enhance market presence.
• Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.

• As owner and director of a leading Melbourne agency, my model was to offer my wholesale clients, designers and architects a one place agency where they could find unique product that would cross many areas of their requirements.
• I represented well known wholesale brands that were exclusive to my agency. From local Australian brands and International.
• As a director and owner of a hands on business, my day to day task would change. From selling directly to clients, account management, monitoring pipeline, styling, buying, management of staff and focusing on the growth of the agency. With this I had managed staff of three; Sales, designer and account
• Working and presenting to A & D corporations for interior fit outs, hotels, events and large private clients.
• Actively seeking new business opportunities either being on the road visiting clients or showroom appointments. Leading to the success of new business.
• Dealing on a daily basis with retailers, architects, decorators and designers, selling our brands products.
• Attending all international trade fairs in order to keep on top of trends to assist in forecasting. Importing products that would be sold under the Cult Traders name which was sold to wholesale and retail clients.
• Working extremely closely with my wholesale brands to establish growth in Victoria - as having various brands in one showroom the cross selling between brands was vital growth to the agency. All brands experienced a high level of growth under the ownership of my agency due to strategic planning.
• Providing email quotations/ tenders as required to secure major projects. As the agency was growing from strength to strength I decided to open up the agency to wholesale and retail. Within 12 months the business generated $300k in retail sales and wholesale, excess of $2.2 M across all brands.
• Established, developed and maintain creative. PR, social media and marketing for Cult Traders
• Attending industry related events to grow network opportunities and company representation.

• My initial role was to lead sales in Victoria, working with existing accounts and generating new business. Within 3 months of working in this role I was exceeding monthly sales by 50%. My ability to sell was very strong for the company, something that the business had not seen in many years. I was selling to retailers and designers predominately. On the road sales and showroom appointments. As sales were increasing rapidly I was asked by the director to look after NSW sales territory for a short period, to which this role then became a permanent role for my employment with the business. In Victoria I personally generated in excess of $1.2 M and NSW $900K. In the 20 years of the company operating, I personally generated the most in sales.
• Placing and coordinating overseas purchase orders to insure on time delivery including stock and samples.
• Exceeded annual sales budgets, growing the brand from strength to strength whilst identifying new opportunities. Evolving the brand to a broader demographic, capturing new customer bases. Increased sales value from a combined $1.6 M (VIC & NSW) to over $2.1M.
• On road sales and showroom appointments with 4 major showings through the year. With each sales showing generating sales in excess of $700k from these showings alone and the remaining $500k sales from on road sales.
• Participated and preparing for marketing events such as product releases, showings and industry trade shows.
• Working on lifestyle and product shoots used for marketing and visual communication purposes.
• Travelling to Europe, India and China on multiple buying trips per year, sourcing, developing and quality control.
• Worked with mini major groups, managing and developing exclusive ranges for distribution on a national level.