Kristina Li
Roseville
Summary
Results-driven retail management professional determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales. Polished professional skilled at training employees on exceptional customer service etiquette and sales techniques. Gifted in overseeing all facets of customer-facing and back-end operations.
Overview
12
12
years of professional experience
Work History
Store Manager
Burberry Pacific Pty Ltd
06.2022 - 04.2024
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
Assistant Store Manager
Burberry Pacific Pty Ltd
06.2019 - 06.2022
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities
- Performed statistical analyses to gather data for operational and forecast team needs
- Provided weekly work schedules to employees to accommodate business demands and vacation requests
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals
- Reduced company expenditures and met budget targets by closely monitoring, tracking and controlling expenses.
Supervisor
Burberry Pacific Pty Ltd
04.2017 - 05.2019
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows
- Conducted employee evaluations to provide feedback and set expectations for future job performance
- Repaired equipment to keep jobs moving smoothly, informing maintenance department of major machinery failures
- Monitored workflow to improve employee time management and increase productivity.
Visual Merchandising Specialist
Burberry Pacific Pty Ltd
07.2014 - 06.2018
- Monitored and replenished display inventory and restructured according to available stock
- Created interior displays to promote products in alignment with corporate sales objectives
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions
- Supervised team of up to 7 merchandising employees and monitored adherence to company standards
- Managed aesthetically pleasing displays to showcase company products and increase sales.
Brand Ambassador Team Lead
Mesh Marketing
09.2012 - 09.2015
- Engaged, educated and befriended customers to deliver amazing shopping experience
- Designed, filled and arranged eye-catching product floorsets to increase sales
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion
- Functioned as team player by working with other members to deliver sampling goals.
Education
Bachelor of Business of Administration -
Macquarie University
Sydney, NSWBachelor of Finance -
La Trobe University
Sydney, NSWSkills
- Goals and Performance
- Product and Service Sales
- Store Operations
- Key Performance Indicators (KPIs)
- Store Management
- Staff Management
- Inventory Management
- Operations Management
References
Available upon request.
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Full Professional
Timeline
Store Manager
Burberry Pacific Pty Ltd
06.2022 - 04.2024
Assistant Store Manager
Burberry Pacific Pty Ltd
06.2019 - 06.2022
Supervisor
Burberry Pacific Pty Ltd
04.2017 - 05.2019
Visual Merchandising Specialist
Burberry Pacific Pty Ltd
07.2014 - 06.2018
Brand Ambassador Team Lead
Mesh Marketing
09.2012 - 09.2015
Bachelor of Business of Administration -
Macquarie University
Bachelor of Finance -
La Trobe University
Similar Profiles
Khanh Chi TranKhanh Chi Tran
Sale Advisor at Burberry Pacific Pty LimitedSale Advisor at Burberry Pacific Pty Limited
Stephanie JoyceStephanie Joyce
Project Accounts Manager at Pacific Planning Pty Ltd, Canedo Management Pty LtdProject Accounts Manager at Pacific Planning Pty Ltd, Canedo Management Pty Ltd
Junesh Karthodathil HamsaJunesh Karthodathil Hamsa
Field Service Technician - Team Leader at Meiko Australia Pacific Pty Ltd.Field Service Technician - Team Leader at Meiko Australia Pacific Pty Ltd.