Kristina Li
Roseville,NSW
Summary
Dynamic retail management expert focused on achieving and surpassing sales objectives. Adept at utilizing financial and marketing insights to inform purchasing strategies and enhance merchandising efforts. Proven ability to lead teams in delivering exceptional customer service and operational excellence. Strong understanding of boutique dynamics, contributing to sustained business growth and improved customer experiences.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Assistant Boutique Manager
Fendi Australia Pty Ltd
Sydney
06.2024 - Current
- Conducted training sessions for new team members on store policies and procedures.
- Monitored inventory levels to ensure product availability and identified restocking opportunities.
- Supervised daily operations including cash handling, opening/closing duties, and maintaining cleanliness.
- Resolved customer complaints professionally while adhering to company protocols.
- Maintained accurate sales records using software programs such as Excel and Access.
- Organized special events like trunk shows and open houses to promote products effectively.
- Managed day-to-day operations by scheduling staff shifts and monitoring employee performance.
- Developed merchandising plans and promotional strategies to enhance visual displays and drive sales.
Store Manager
Burberry Pacific Pty Ltd
06.2022 - 05.2024
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Assisted in planning and executing memorable events that met client objectives and exceeded expectations.
- Improved communication between team members with clear instructions, resulting in more efficient task execution during events.
- Championed a culture of continuous improvement by regularly reviewing and updating CRM processes and strategies, maintaining a focus on achieving organizational goals.
- Enabled more personalized customer interactions, integrating social media channels into the company''s CRM strategy.
Assistant Store Manager
Burberry Pacific Pty Ltd
06.2019 - 06.2022
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities
- Performed statistical analyses to gather data for operational and forecast team needs
- Provided weekly work schedules to employees to accommodate business demands and vacation requests
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals
- Reduced company expenditures and met budget targets by closely monitoring, tracking and controlling expenses.
Supervisor
Burberry Pacific Pty Ltd
04.2017 - 05.2019
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows
- Conducted employee evaluations to provide feedback and set expectations for future job performance
- Repaired equipment to keep jobs moving smoothly, informing maintenance department of major machinery failures
- Monitored workflow to improve employee time management and increase productivity.
Visual Merchandising Specialist
Burberry Pacific Pty Ltd
07.2014 - 06.2018
- Monitored and replenished display inventory and restructured according to available stock
- Created interior displays to promote products in alignment with corporate sales objectives
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions
- Supervised team of up to 7 merchandising employees and monitored adherence to company standards
- Managed aesthetically pleasing displays to showcase company products and increase sales.
Brand Ambassador Team Lead
Mesh Marketing
09.2012 - 09.2015
- Engaged, educated and befriended customers to deliver amazing shopping experience
- Designed, filled and arranged eye-catching product floorsets to increase sales
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion
- Functioned as team player by working with other members to deliver sampling goals.
Education
Bachelor of Business of Administration -
Macquarie University
Sydney, NSWBachelor of Finance -
La Trobe University
Sydney, NSWSkills
- Goals and Performance
- Customer Relations
- Product and Service Sales
- Store Operations
- Key Performance Indicators (KPIs)
- Team Leadership
- Operations Management
- Merchandise planning
- Retail Inventory Management
- Special events planning
- Event planning
Languages
English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Native/ Bilingual
Certification
First Aid
References
References available upon request.
Timeline
Assistant Boutique Manager
Fendi Australia Pty Ltd
06.2024 - Current
Store Manager
Burberry Pacific Pty Ltd
06.2022 - 05.2024
Assistant Store Manager
Burberry Pacific Pty Ltd
06.2019 - 06.2022
Supervisor
Burberry Pacific Pty Ltd
04.2017 - 05.2019
Visual Merchandising Specialist
Burberry Pacific Pty Ltd
07.2014 - 06.2018
Brand Ambassador Team Lead
Mesh Marketing
09.2012 - 09.2015
Bachelor of Business of Administration -
Macquarie University
Bachelor of Finance -
La Trobe University
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