Results-driven professional with strong analytical skills and proven multitasking abilities. Experienced in managing daily operations across diverse business segments. Focused on identifying and leveraging new revenue opportunities while ensuring cost efficiency.
Overview
21
21
years of professional experience
Work History
National Sales Manager
Linsol
07.2023 - 05.2026
Prepared and secured director approval for national GTM strategy
Created market channel and activated key accounts with plumbing merchants nationally, implementing rebates and supply agreements
Create demand for builder business with some of the country's leading commercial and residential builders, this involves executing supply agreements and commercial arrangements for a 3-5 year period.
Assisted operations team in managing new vitreous china product, ensuring compliance with Watermark and Wels requirements
National Commercial Key Account (builders, developers)
Azzurra Bathroom Furniture
07.2021 - 06.2023
Prepared and secured approval for 2022 national GTM strategy, incorporating insights from Victorian colleague.
The creation of a channel to market and activation of key accounts in Queensland, New South Wales and Victoria including one of the largest national plumbing merchants (including rebates and supply agreement)
Generated demand for builder business with leading commercial and residential builders through execution of supply agreements and commercial arrangements for 3-5 year periods.
Conducted in-depth business discussions and reported market intelligence to management and directors to identify product trends and exploit growth areas.
International Sales Manager
Chaozhou Porcelain / Chaozhou Bathroom Co.
Guangdong
01.2018 - 02.2020
Develop and execute strategic sales plans and activities to grow sales volume and margin within the region
Developed sales strategy for Australia and New Zealand with Production Operations to optimize production resource usage.
Conducted business conversations with key partners on market intelligence to identify product trends and capitalize on growth areas.
Analyse and interpret sales to assist with the programming and manufacturing of product
Managed Binli brand initiatives to enhance brand visibility and market presence.
Sales Manager Oceanic Region
N.L Sanitary Fittings
Bangkok
01.2016 - 12.2018
Develop and execute strategic sales plans and activities to grow sales volume and margin within the Oceanic region
Maintained existing accounts throughout Oceanic region, including Australia, New Zealand, Singapore, and Malaysia, ensuring client satisfaction and retention
Conducted business conversations with key partners on market intelligence to identify current product trends and inform strategic decisions
Managed brand visibility through strategic placements and promotions
Analyse and interpret sales to assist with the programming and manufacturing of product
Sales Manager Northern Region
Phoenix Tapware
04.2005 - 06.2013
Maintained key accounts across each state, including the largest national plumbing merchant, ensuring consistent revenue flow
Forecasted sales, managed P&L and margin reports, monitored P&A, and ensured viability of P&A within the industry to support strategic decision-making
Create demand for builder business with some of Queensland's and New South Wales's leading commercial and residential builders. This involves executing supply contracts for a 3-5 year period
Coached and mentored 1 Business Development Manager, 4 Account Managers, and 2 Sales Agents across 3 states, enhancing team capabilities and performance
Two of the Sales Reps under my charge were rated 1st & 2nd top sellers nationally
Qld and NT State Manager
Phoenix Tapware
04.2005 - 06.2013
Generated demand for builder business with leading Queensland commercial and residential builders through execution of supply contracts for 3-5 year periods in QLD, NT & NSW.
Increased Queensland monthly gross sales for the 2009-2010 financial year by 30%
Engaged with key accounts in Queensland and Northern Territory to address client needs and strengthen relationships.
Coached and mentored 2 Account Managers and 2 Sales Agents in NT and Far North QLD to enhance team capabilities.
Account Manager - NSW
Phoenix Tapware
04.2005 - 03.2013
Managed sales territory across Northern NSW, Regional NSW, Sydney Metro, and Canberra to drive revenue growth.
Increased Regional NSW monthly gross sales by 130%
Increased Sydney metro monthly gross sales by 96%
Clients serviced include Reece, Bunnings as well as independently owned bathroom / plumbing stores throughout my territories
Service project builders market to create demand for Phoenix product through the plumbing merchants
Skills
Sales strategy
Sales forecasting
Account management
Contract negotiation
Digital sales strategies
Market analysis
Performance improvement
Stakeholder liaison
Team leadership
Retail management
Spreadsheet analysis
Database management
Word processing
Relationship building
Accomplishments
The successful completion and implementation of a multi category multi channel home brand product offer including – proposed brand strategy, packaging, in store display product and product roll out
I have achieved strong growth throughout my territories
Rated within the top 3 national Sales Personnel with Phoenix
Responsible for State growth of over 30% in retail sales for the 2011-2012 financial year
Personally, been responsible for retail growth of over 20% in retail sales and over 60% in commercial sales for the 2011-2012 financial year
Timeline
National Sales Manager
Linsol
07.2023 - 05.2026
National Commercial Key Account (builders, developers)