KRISTY APPLEFORD
Darwin,NT
Summary
As the current Corporate Relations Manager at Darwin Turf Club in Australia, I oversee and contribute to the planning, execution, and evaluation of corporate events, sponsorships, and partnerships. A skilled Account Manager, I have a proven track record of success in negotiation and delivery of commercial agreements and I am currently accountable for driving revenue from sponsorship assets. I work with a variety of stakeholders, including external vendors, sponsors, media, and community groups, to deliver high-quality events that meet the objectives and expectations of the club and its members.
I have additional experience in a sports and events environment; previously working as a Corporate Receptionist at New Zealand's National Stadium, before moving to Australia to work as a Function & Event Supervisor at GIO Stadium & Manuka Oval. In these roles I was responsible for developing strong corporate relationships with external stakeholders.
I have completed a Diploma in Hospitality Management from Auckland University of Technology, and I hold certifications in Travel & Tourism and First Aid. I am committed to continuous learning and professional development, and I seek opportunities to expand my knowledge and skills in events and corporate relations.
Overview
17
17
years of professional experience
Work History
Corporate Relations Manager
Darwin Turf Club
02.2023 - Current
- Responsible for developing strong corporate relationships within the private and public sectors.
- Accountable for driving revenue from the sale of all annual sponsorship packages and other assets.
- Collaborate with Food & Beverage and Sales & Marketing teams to develop the corporate partner experience.
- Develop key relationships and provide exceptional service to maximise revenue from current and potential corporate partners.
- Manage the delivery of benefits to corporate partners, ensuring the service exceeds expectations.
- Assist in the development and presentation of commercial reports and strategy including the analysis of future revenue opportunities.
Executive Assistant to CEO
Carpentaria Disability Services
08.2022 - 11.2022
- Coordinated events, prepared agendas and managed schedule and inbox for CEO.
- Answered incoming phone calls and emails, and presented urgent requests for timely response.
- Booked travel by coordinating and reserving transportation and lodging.
- Transcribed dictated information to provide clearly written communication.
- Planned business and social itineraries by managing personal calendar using Microsoft Office.
- Worked with senior management to initiate new projects and assist in various processes.
- Handle stationery, name badge requests and purchase requisitions as required.
Reception & Events Officer
Carpentaria Disability Services
07.2021 - 08.2022
- Responsible for the end to end administration and successful delivery of all internal and external conference and events within the organisation.
- Responsible for provision of a friendly and professional reception to all guests and participants.
- Build client relationships from initial event enquiry.
- Coordinate management of the company car fleet, and several internal meeting rooms for commercial tenant use.
Accounts Assistant
LJ Hooker
11.2020 - 07.2021
- Responsible for daily reconciliation of residential and commercial trust accounts, providing administration support to the trust account manager and wider office staff; including residential, commercial, and sales teams.
- Proficient in use of real estate software programmes; Re-Leased and PropertyMe.
- Prepare month end financials and process owner and creditor payments.
- Accurate data entry and receipting of invoices.
- Process all residential lease renewals.
- Prepare settlement cheques when required and process sales commissions.
- Disburse security deposit refunds.
- Respond to any owner/creditor queries in a timely and professional manner.
Senior School Receptionist & Administration Assistant
Canberra Grammar School
08.2020 - 10.2020
- Responsible for the general provision of welcome, support and hospitality of the Senior School Reception; delivering a friendly, efficient, confidential and professional service at all times, in person and via email and telephone.
- Provide business support to the school admissions and community development team when required.
- Proficient in use of software programme – Synergetic.
- Manage student and teacher absences and demonstrate accurate data entry.
- Maintain accurate visitor visitor logs, and ensure sign in and sign out procedures of all guests/students/staff to the school are adhered to.
- Responsible for day to day manage of reception area and opening and closing procedures email.
- Manage all media related enquiries (in the absence of the Communications Manager).
- Screen and direct calls to appropriate personnel, and convey messages to relevant people in a timely manner.
- Provide administrative support for staff in admissions and community development teams.
- Order stationery, process invoicing, distribute travel concessions to students.
Event Supervisor
The Canberra Rex Hotel
02.2020 - 08.2020
- Ensure the efficient operation of all food and beverage outlets across the hotel; including all bars, restaurants, aswell as function and events, including weddings, birthdays, meetings and conferences.
- Maintain and provide a high level of customer service to all guests.
- Facilitate training and development of food and beverage staff.
- Develop and implement standard operating procedures.
- Facilitate recruitment of departmental staff.
Function & Event Supervisor
Gema Group
01.2019 - 10.2020
- Responsible for managing the effective operation of all corporate suites on either East or West stands at GIO Stadium, or all corporate hospitality at Manuka Ovals' Media Centre on events days.
- Coordinate with chefs, the on time delivery of all food and beverage to corporate suites/functions.
- Manage a team of up to fifteen staff.
- Maintain excellent customer service standards.
- Ensure RSA/Liquor laws are adhered to.
- Manage and respond to customer complaints.
Corporate Receptionist
Eden Park - New Zealand's National Stadium
09.2017 - 10.2018
- Welcome all visitors/media/athletes to New Zealand's National Stadium.
- Provide business support to the CEO and commercial team.
- Coordinate meeting room bookings.
- Coordinate daily stadium tours, and large group bookings.
- Responsible for management of stadium tour guides and preparing tour guide rosters.
- Analysis of tour visitor data, and reporting to commercial manager.
Flight Attendant
Emirates Airlines
01.2012 - 06.2017
- Ensured safety and comfort of customers onboard aircraft.
- Resolved passenger conflicts and medical emergencies during flights.
- Facilitated communication between flight deck and cabin crew prior to and during flights to promote safe flight operations.
- Provided customer service and food and beverage to guests onboard throughout economy, business and first class cabins.
- Cabin Crew Service Training Programme - Economy, Business, and First Class. B777- 200, A330-300, A340-300, and A340-500).
- Safety and Emergency Procedure Training (Trained on A380-800, B777-300, B777- 200, A330-300, A340-300, and A340-500)
- Security and Group Medical Training
- Cabin Crew Service Training Programme - Economy, Business, and First Class
- Achieved 100% in all annual Safety and Emergency Procedures examinations – May 2016.
- Achieved 100% in all annual Safety and Emergency Procedures examinations – May 2016
- Nominated by Cabin Crew Manager to crew inaugural A380-800 flight EK412 31st October 2016.
Inflight Service Manager
Air New Zealand
02.2011 - 12.2011
- Responsible for the safety, security, and service of up to 175 crew and customers on board.
- Responsible for on time departures, customer satisfaction and service on board.
- Provided on board mentoring and training of junior crew, and crew performance management.
Flight Attendant
Air New Zealand
04.2007 - 01.2011
- Worked as an international flight attendant across Air New Zealand and Freedom Air flights, on board an A320 aircraft.
- Later worked as an international flight attendant in the Economy and Business Class cabin's on Air New Zealand's Tasman/Pacific routes.
- Completed Air New Zealand Company Resource Management Course (Includes threat and error management, communication, decision making, situational awareness and error analysis).
- Completed Air New Zealand Premium Service Course.
Education
Diploma - Hospitality Management
Auckland University of Technology
Auckland, New Zealand2006
NCEA Level 3 – Year - Year 13
Pakuranga College
Auckland, New Zealand2004
Mental Health First Aid Certification -
MHFA Australia
2022
Skills
- Client focused
- Hospitality and event management
- Leadership
- Organisational skills
- Culturally aware
- Interpersonal skills
- Administration skills
- Communication skills
- Decision making
- Negotiation
- Problem solving skills
- Customer relationship management
- Business development
- Account management
Timeline
Corporate Relations Manager
Darwin Turf Club
02.2023 - Current
Executive Assistant to CEO
Carpentaria Disability Services
08.2022 - 11.2022
Reception & Events Officer
Carpentaria Disability Services
07.2021 - 08.2022
Accounts Assistant
LJ Hooker
11.2020 - 07.2021
Senior School Receptionist & Administration Assistant
Canberra Grammar School
08.2020 - 10.2020
Event Supervisor
The Canberra Rex Hotel
02.2020 - 08.2020
Function & Event Supervisor
Gema Group
01.2019 - 10.2020
Corporate Receptionist
Eden Park - New Zealand's National Stadium
09.2017 - 10.2018
Flight Attendant
Emirates Airlines
01.2012 - 06.2017
Inflight Service Manager
Air New Zealand
02.2011 - 12.2011
Flight Attendant
Air New Zealand
04.2007 - 01.2011
Diploma - Hospitality Management
Auckland University of Technology
NCEA Level 3 – Year - Year 13
Pakuranga College
Mental Health First Aid Certification -
MHFA Australia
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