Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Kristy Baker

Kristy Baker

Tamworth,NSW

Summary

Driven Business Development Executive with career history in multi-state, multi lens businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, Offering excellent interpersonal and communication skills and experience managing matrixed organizations.

- Winner of NSW Metcash BDM of the Year 2023

- Winner of National Metcash BDM of the year 2023

- Awarded Metcash Darryn Gnomes Award 2023

Overview

21
21
years of professional experience
1
1
Certification

Work History

Business Development Executive

METCASH/ AUSTRALIAN LIQUOR MARKETERS
02.2021 - Current
  • Complete responsibility for Retail Liquor outlets, Sales, new business, Marketing, pos integration, compliance
  • Data led Decision making.
  • Joint business planning for mutually beneficial success
  • e-commerce solutions, additional lens of income
  • new business alliance agreements, negotiating capital & terms
  • project management- new store builds from start to handover.
  • championing successful independents

Account Manager

INLAND DISTRIBUTORS
01.2007 - 01.2021
  • wholesale FMCG to various trade customers including petrol and convenience, healthcare ,school, licensed venues
  • new business growth and exceeding targets
  • aligning sales team with culture committee values for best service in town
  • continuous improvement via training
  • implementing new business processes to mutually benefit both parties
  • joint business planning

Account Manager

PepsiCo
01.2003 - 03.2007
  • Driving sticky relationships with Distributors and key decision makers
  • Ensure optimum distribution points of brands
  • Negotiating terms, commitment of NPD
  • In field execution as per sales plan
  • Driving targets within a national sales scale
  • Continuous "gold standard" launch of NPD and or trading terms.
  • Community engagement to drive alignment for future partnerships

Education

Bachelor of Business (Management) -

Western Sydney University
Sydney, NSW
01.2026

Skills

  • Ambitious, hardworking professional with heavy success in sales, marketing, relationships, retail ops and management
  • CRM proficient
  • sticky relationships
  • methodical multitasker
  • communication champion
  • data led decision maker
  • culture and change champion
  • acknowledged for pursuit of personal and professional growth
  • opportunity seeker
  • proven supervisory skills, staff training, high retention through positive culture and driving best place to work
  • strong on follow through and accountable

Certification

  • Cert 111 Community Services
  • Cert 111 Wholesale
  • Cert 111 Retail


Timeline

Business Development Executive

METCASH/ AUSTRALIAN LIQUOR MARKETERS
02.2021 - Current

Account Manager

INLAND DISTRIBUTORS
01.2007 - 01.2021

Account Manager

PepsiCo
01.2003 - 03.2007

Bachelor of Business (Management) -

Western Sydney University
Kristy Baker