Kristy Butler
Burpengary,Qld
Summary
Highly skilled social media expert and e-commerce specialist with a proven track record of success. Founded and successfully sold Bare Butler Faux Leather Supplies in 2023, now seeking the next exciting opportunity.
Known for innovative thinking and ability to develop fresh marketing strategies for various social media platforms including Facebook, Pinterest, TikTok, and Instagram. Proficient in utilizing the Meta Business Suite to schedule and create engaging posts that effectively reach potential customers.
Experienced in leveraging Google Ads and Google Analytics to drive high-impact campaigns and generate substantial website traffic.
Overview
18
18
years of professional experience
Work History
Social Media & Marketing Coordinator
CSC Group
02.2024 - Current
- Assist with content creation for social media, communications, and website updates.
- Coordinate marketing materials for consistency in branding.
- Analyze market trends, conduct competitor research, and provide reports.
- Build positive relationships with club members and stakeholders.
- Follow company policies, laws, and regulations.
- Monitor trends in marketing and community club sectors.
- Implement marketing plans within budgets.
- Update marketing calendars, identify key events, and propose ideas.
- Assist with logistics for community and club events.
- Collaborate with team for marketing initiatives.
- Create marketing content for social media, website, and promotional materials.
- Work with internal team and contractors for marketing materials.
- Engage on social media platforms and respond to comments.
- Develop engaging content for social media aligned with brand goals.
- Support digital marketing campaigns and customer communications.
- Organise promotions and events for varied audiences.
- Prepare presentations on marketing strategies and results.
- Ensure compliance with safety regulations.
Casual Retail Supervisor/2IC Manager
Pet Domain
08.2023 - 02.2024
- Highly motivated and proactive with a strong attention to detail.
- The ability to communicate to all levels with ease.
- Being the team member in charge of the store in the absence of the Store Manager.
- Supervise team members and delegate tasks where appropriate and necessary.
- Opening and Closing processes for a retail store.
- Accepting deliveries and inputting inventory into the system.
- The skill to instruct, the skill to lead people, and the skill to improve methods.
- Undertaking weekly banking and cash-handling duties. Promoting a fun, and friendly yet professional workplace.
- Serve all customers in a timely, efficient, and courteous manner.
- Possesses a High level of pet product knowledge and experience.
- Physically fit and the ability to lift more than 25kg
Entrepreneur
Bare Butler Faux Leather (Sold to New Owners)
07.2019 - 06.2023
- Founder of a registered web e-commerce business based on the selling platform Shopify.
- Managing the day-to-day operations of an online store and overseeing day-to-day activities.
- Promoting products on multiple channels, including social media and online ad campaigns.
- Maintaining catalogues and accurate product inventory.
- Maintaining business accounts, payment processing, accounts payable, accounts receivable, and taxes
- Design and implement marketing and sales strategies.
- Negotiating supplier contracts for goods and services.
- Growth of a customer base consisting of over 9,000 followers and an active online and social media presence.
- Daily use of Microsoft Office suite applications including Word, Excel, and Outlook, and Clipchamp. As well as other applications including Canva and Capture Video Clips.
- Maintaining comprehensive spreadsheets related to quarterly Business Activity Statements and GST lodgments.
- Order fulfilments/dispatch and lodgments via Australia Posts Mypost business platform.
- Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
- Improved customer satisfaction with exceptional project management skills and timely delivery of products and services.
- Launched new product lines successfully through comprehensive planning, strategy, and research.
- Determined business plan, mission statement, and vision.
- Established a successful startup by researching market opportunities, creating a business plan, and securing funding.
- Managed financial aspects of the business including budgeting, forecasting, cash flow management, and financial reporting to stakeholders.
- Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
- Analyzed sales data to identify trends, adjusting marketing strategies to capture new market segments.
- Increased brand visibility with targeted social media campaigns, engaging with the diverse customer base.
- Optimized website for search engines, increasing organic traffic with strategic keyword usage and content creation.
- Managed purchasing, sales, marketing, and customer account operations efficiently.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Administration/Dispatch Officer
Liaise International
04.2018 - 11.2021
- Distribution of marketing materials and Marketing Campaign management skills.
- Dispatch coordinator - booking all freight to be sent within Australia Invoicing, whether via StarTrack, Border Express, Toll, or Followmont. Track & trace any lost consignments - send out trade show stock and its return and use eParcel to dispatch online web sales throughout Australia and internationally.
- Inbound & outbound customer service support including conflict resolution and customer order entry.
- Created procedure manuals, Liaised with state sales reps to ensure customer satisfaction, and designed marketing material to be distributed nationally.
- . The use of programs such as Microsoft office, Word Excel, OneNote, and outlook. The use of Neto and Myob on a daily basis
Assistant Store Manager
Petbarn
02.2014 - 06.2018
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Rotated merchandise and displays to feature new products and promotions.
- Monitored daily cash discrepancies, inventory shrinkage.
- Trained and guided team members to maintain high productivity and performance metrics.
- Increased employee retention, training staff in effective customer service techniques and product knowledge.
- Contribution of new store openings and assisting with the recruitment and training of new staff members.
Administration Assistant & Sales Assistant
Custom Chemicals International
06.2014 - 05.2017
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Increased customer satisfaction by providing timely and professional responses to inquiries via phone, email, or in-person visits.
- Facilitated employee onboarding experience by coordinating orientation sessions and completing necessary paperwork efficiently.
- Reduced administrative workload for supervisors, managing calendar appointments and coordinating meeting logistics.
- Streamlined office processes by implementing efficient organizational strategies and time management techniques.
- Maintained inventory of office supplies and placed orders.
- Managed filing system, entered data and completed other clerical tasks.
- Assisted coworkers and staff members with special tasks on daily basis.
- Liaised between clients and vendors and maintained effective lines of communication.
Assistant Store Manager
Aldi Supermarket
11.2006 - 10.2014
- Opening and closed of the supermarket, which included counting cash drawers and making bank deposits.
- Providing helpful information concerning the quality, value, and style of products to influence customer buying decisions and to help Customers select products that meet their requirements.
- Unloaded delivery trucks, stocked shelves, and carried merchandise out on the floor for customers.
- Hired, trained, and evaluated personnel in sales and marketing.
- Promoted from Deputy Manager to Assistant Manager within 6 months.
- Interviewed, hired, and trained 8 staff associates and equipped them to comply with company policies and procedures.
- . Reviewed sales and gross profit reports to determine options for increasing market growth.
- Completed weekly schedules according to staffing requirements and payroll policies.
- Composed order supply requests to replenish merchandise, and stocked, and restocked the inventory when shipments were received.
Education
Dual Diploma of Social Media Marketing & Certificate IV in Marketing and Communication -
01.2023
Certificate IV in Business Administration -
01.2016
Certificate IV in Small Business Management -
01.2015
Certificate IV in Frontline Management -
01.2014
Certificate IV in Retail Management -
01.2006
Certificate III in Information Technology -
01.2004
Certificate II in Information Technology -
01.2001
Skills
- Adobe Creative Suite and Canva
- Google Analytics, Google Ads, Google Search Console
- Meta Business Suite
- Shopify, WordPress, Wix, Mondaycom
- SEO Management
- Visual Website Optimiser
- Image Optimisation and Page Speed
- Paid Ads (Facebook, Google, Instagram)
- Content scheduling, Social Media Strategy
- SEO knowledge
- Competitor Analysis
- Paid Advertising and Campaign Management
References
REFERENCES AVAILABLE ON REQUEST
Timeline
Social Media & Marketing Coordinator
CSC Group
02.2024 - Current
Casual Retail Supervisor/2IC Manager
Pet Domain
08.2023 - 02.2024
Entrepreneur
Bare Butler Faux Leather (Sold to New Owners)
07.2019 - 06.2023
Administration/Dispatch Officer
Liaise International
04.2018 - 11.2021
Administration Assistant & Sales Assistant
Custom Chemicals International
06.2014 - 05.2017
Assistant Store Manager
Petbarn
02.2014 - 06.2018
Assistant Store Manager
Aldi Supermarket
11.2006 - 10.2014
Dual Diploma of Social Media Marketing & Certificate IV in Marketing and Communication -
Certificate IV in Business Administration -
Certificate IV in Small Business Management -
Certificate IV in Frontline Management -
Certificate IV in Retail Management -
Certificate III in Information Technology -
Certificate II in Information Technology -
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