Kristy Matheou.

Digital Content & Website Transformation

• Help & Support Website: Redesigned Telstra’s Help & Support site; consolidated 80+ pages, improved UX/SEO, reduced 35K monthly calls, and increased discoverability for 750K+ monthly visitors.
• Cyber Security & Safety Hub: Merged 100+ pages into a customer-focused hub; 78K unique visitors in 4 months, boosted product orders and CTR, optimised SEO metadata and keyword research.
• Families & Accessibility Hubs: Launched Families Hub (33K+ visitors, 75% via SEO) and Accessibility Hub (7K+ visits, 2K via SEO); improved SEO, UX, content hierarchy, journeys, CTR, and engagement using heatmaps and insights.
• Mobility Hub Optimisation: Enhanced content and UX; improved visibility, CTR, and conversion through benchmarking and SEO-led strategies.

Website Transformations

• 7-Eleven: Directed website content strategy, SEO, UX, IA, and campaigns; led customer journey transformation and end-to-end website management.
• Myer Digital Transformation: Supported website launch and campaigns; increased traffic and engagement through UX-driven content.
• Light Project Rebrand: Led marketing strategy, rebrand, and website launch; executed end-to-end repositioning.
• Australia Post: Site owner to lead and reimagine the website launch for over 4,000 new products and services. Also managing corporate website BAU campaigns.

Multi-Channel Campaign Planning & Delivery

• 7-Eleven: Leading content planning and multi-channel campaigns across web, app, social, EDM, SEO and SEM. Delivered the Velocity partnership campaign across website, app, in-store, radio and digital channels, generating 301K+ website visits and 41K+ Velocity content views, demonstrating end-to-end content leadership and audience engagement at scale.
• Australia Post: Managed websites and social content; optimised digital channels for performance.
• Internal Digital Campaign: Executed a 2,000-employee LinkedIn Elevate campaign; drove 800 sign-ups, tripled page views, and increased internal brand awareness.

AI Copilot, CMS platforms, Adobe Experience Manager (AEM), Adobe Analytics, Google Analytics, SEO BrightEdge, SEMrush, Google Trends, UX tools Content Square, Hotjar, Miro, Figma, Jira, Trello, Slack

Kristy shows amazing talents across content strategy and production and is highly focused when it comes to productivity. Her guidance always provides key ways of looking at objectives, and her mind for strategy is essential to the planning and finalisation of any project. She also has shows keen understanding of a project’s goals in line with the needs of the enduser. An essential leader and asset to any organisation.

I had the pleasure of working with Kristy on enterprise-wide digital optimisation projects during our time together at Telstra. She has in-depth knowledge of content management systems and is highly skilled in the digital tools used to audit and optimise for eCommerce, general website hygiene and performance/conversion (Siteimprove, AEM, BrightEdge SEO). 

Approaching tasks with a curious mind, Kristy zooms out to consider the wider perspective and formulates solutions to address business opportunity gaps/needs. Her decisioning is always underpinned by data, and she brings a process-driven, collaborative flair to all her work.

I’ve had the pleasure of working with Kristy in my Digital Publishing Chapter team at Telstra as a Producer and then a Content Strategist. Kristy is dedicated and passionate about her work, meets or exceeds every deadline and always strives to do the best for the customer. She will regularly go the extra mile for the team and is highly enthusiastic about doing so.

Kristy has brought deep SEO expertise, thoughtful content strategy and Al innovation to projects across Lexus, Bupa and Solbari. Kristy has shared her knowledge generously and brought real passion to her craft. Kristy, thank you for the energy, insight and drive you've brought to the (i.e.,) team.

 Kristy is an extremely passionate digital content professional who brings a customer first lens to everything that she does. Whilst  working with her on the Velocity partnership, Kristy delivered best in class collaboration with internal and external stakeholders to  develop an impressive content solution across the 7-Eleven digital ecosystem that effectively balanced the business’ ambitions and the  customer’s needs. Kristy’s knowledge of the platforms and willingness to teach those around her will no doubt serve her well into the  future.

Kristy is an absolute SEO hygiene genius, data/analytics whiz and an expert in digital content strategy. I can attest to her strategic thinking, analytical rigour and high quality content strategy work. She has an incredible ability to align content to both organisational values and audience needs. Kristy spearheaded comprehensive keyword research and optimisation strategies that significantly improved content visibility and performance. Her in-depth audits were pivotal in continuously refining and improving our team’s approach to digital content.

Working with Kristy is incredibly easy – she has such an intuitive way of working that makes her an ideal team member and collaborator. She brings clarity to complex topics and always communicates clearly, directly and efficiently. Personally, working alongside Kristy has had a lasting impact on my personal professional maturity and digital capability.

I had an opportunity to work on 7-Eleven account and Kristy were leading content at that time. I found Kristy super collaborative and always opened to recommendations, I simply enjoyed working on the account. She led the content successfully during the most unprecedented time (covid-19 March 2020). I wish you all the best in the next chapter of your career knowing that you’ll ace it and you’ll be valuable asset of your team.

Kristy brings positivity, passion and proactivity to the projects she works on. As both a quick learner and a quick thinker, she makes an immediate and impactful contribution to the projects she works on. In her time at Cummins&Partners, Kristy was well-suited to the fast, highly collaborative and ever-changing working environment, taking it all in her stride and outputting some truly excellent work.

I had the pleasure of working with Kristy Matheou during her time as a Digital Content Strategist for Clemenger BBDO/Myer. From the get go, her understanding of customer needs impressed me. Not only was she able to quickly identify gaps in user engagement, but she was also able to plan and recommend content to improve Myer’s online experience. She is extremely creative, a fantastic collaborator and a standout idea generator. I throughly enjoyed my time as her colleague - her eagerness, passion and determination was something I always valued and something that will ensure her success in the future.

Whilst servicing the brand needs of our client Light Project I had the pleasure of working alongside Kristy. Our combined role  was the design and execution of the company’s entire new brand look and brand positioning, across all platforms from digital to  print. I found her a positive and efficient operator across the mountain of tasks that were required. Her professionalism and  competency directly facilitated the work coming to life.

Kristy has brought a positive attitude to every project she worked on, in particular the way she has organised and run our Linkedin  Elevate program has been admirable. In her capacity as Online Digital Specialist she has demonstrated excellent people skills and  has some very innovative ideas. She is organised and always available to lend a hand to her co-workers when necessary. Kristy is a  talented young professional with a bright future.

Passion. This is the one word that springs to mind when you think of Kristy Matheou. I had the pleasure of collaborating with Kristy recently, whilst she was working on the roll out of LinkedIn’s Elevate at Australia Post. I was particularly impressed by  Kristy’s tireless energy when encouraging her colleagues to embrace Employee Advocacy. She was always happy to go the  extra mile to help them register and then learn how to make the most of sharing high quality content via Social Media. Kristy and her fantastic “can do” attitude would be an asset to any team.

Kristy was a hard working member of the team and put in 110% to everything she did. As well as working with the small team in the office she communicated well with external stakeholders and vendors alike. Kristy worked well under pressure and excelled  with the e-commerce side of her role – she managed 4,000+ products online and worked with 60+ vendors directly.