Excel
Krystal Antony
Summary
Highly experienced and passionate Account Director with over 10 years of expertise in buying and planning media. Adept at managing teams and workloads in fast-paced environments, consistently meeting tight deadlines. Skilled negotiator with a passion for collaborative teamwork to achieve positive outcomes for clients, helping build brand and presence within market. Demonstrated success in overseeing large scale media campaigns, optimising strategies, and ensuring client satisfaction. Committed to excellence and ongoing improvement in the dynamic fields of media, marketing and advertising.
Overview
11
11
years of professional experience
Work History
Account Director
Media Merchants
08.2021 - Current
- Compiled and analysed data to determine approaches to improve sales and performance.
- Collaborated with head of management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Developed comprehensive account plans to align client objectives with actionable strategies for success.
- Managed accounts to retain existing relationships and grow share of business.
- Maintained up-to-date knowledge of industry trends and best practices, offering valuable insights to clients seeking competitive advantages.
- Reviewed competitor offerings to inform strategic planning efforts and ensure differentiation in crowded markets.
- Conducted market research to identify trends and opportunities, informing data-driven decision-making for clients.
- Led successful marketing campaigns for diverse industries, driving brand awareness and customer engagement.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Strengthened communication skills through regular interactions with others.
- Applied effective time management techniques to meet tight deadlines.
- Passionate about learning and committed to continual improvement.
- Gained strong leadership skills by managing projects from start to finish.
- Worked effectively in fast-paced environments.
- Proven ability to develop and implement creative solutions to complex problems.
- Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes.
Director, Client Partnerships
Media Merchants
01.2019 - 08.2021
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Strengthened brand awareness by selecting the most appropriate media channels based on target audience demographics and preferences.
- Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Utilised effective marketing techniques to increase brand recognition.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Leveraged competitive analysis findings to make strategic recommendations that gave clients a competitive edge in the marketplace.
- Stayed current on industry best practices, emerging technologies, and changes in consumer behaviour patterns affecting media consumption habits among key demographics.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
- Analysed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
Account Manager
Media Merchants
11.2015 - 01.2019
- Liaised with marketing and sales teams to develop targeted campaigns.
- Developed customised account plans for clients to help them achieve their business goals.
- Presented professional image consistent with company's brand values.
- Contributed to team objectives in fast-paced environment.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Performed effectively in managing day-to-day operations and decisions.
- Educated clients on new products or services to increase customer engagement with brand.
- Maintained current knowledge of evolving changes in marketplace.
- Stayed current on company offerings and industry trends.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Media Planner & Buyer
Media Merchants
11.2013 - 11.2015
- Researched and developed media buying plans, prioritising cost-effective media with maximum impact.
- Developed comprehensive reports on campaign performance, providing actionable insights to inform future planning efforts.
- Strengthened client relationships through regular communication and progress updates on media initiatives.
- Developed presentations, execution plans and tracking metrics for each campaign.
- Analysed competitors media activities to identify potential opportunities for differentiation and growth.
- Led implementation of best practices to support customer service satisfaction initiatives.
- Maximised effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
- Maintained up-to-date knowledge of industry trends, emerging technologies, and best practices in media planning.
- Provided ongoing support to junior team members through mentorship and skill development opportunities.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Resolved problems, improved operations and provided exceptional service.
- Passionate about learning and committed to continual improvement.
- Proved successful working within tight deadlines and a fast-paced environment.
- Proven ability to learn quickly and adapt to new situations.
- Worked effectively in fast-paced environments.
- Strengthened communication skills through regular interactions with others.
Media Coordinator
Media Merchants
10.2012 - 12.2013
- Proven ability to learn quickly and adapt to new situations and new technology/software applications.
- Worked flexible hours across night and weekends.
- Developed strong communication by working on group projects.
- Demonstrated strong organisational and time management skills while managing multiple projects.
- Provided professional services and support in a dynamic work environment.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Resolved problems, improved operations and provided exceptional service.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Proved successful working within tight deadlines and a fast-paced environment.
- Organised and detail-oriented with a strong work ethic.
- Worked effectively in fast-paced environments.
- Paid attention to detail while completing assignments.
- Worked well in a team setting, providing support and guidance.
Education
Bachelor of Mass Communication - Public Relations And Media Communication
Queensland University of Technology
Brisbane, QLD2012
Skills
- Performance Evaluations
- Cross-Channel Marketing
- Advertising expertise
- Google Adwords
- Time Management
- Campaign Management
- Client Base Retention
- Marketing knowledge
- Advertising Campaigns
- Brand Development
- Advertising Strategies
Accomplishments
Large scale campaigns I have worked across include:
Priceline campaign involvement (2012-2014)
- 30 Days of FAB
- Beauty Books
- Pinky Awards
- Sisterhood club
Betta Home Living (2014-2019)
- Rebrand launch
- Brisbane Heat alignment
- Various store openings
NARTA campaign involvement (2019-current)
- Samsung EOFY
- Samsung Sport Stadium takeover
- Samsung Olympics
- Go to market strategy (MAK)
- National Product Review brand launch
Software
Spectra MD
Asteroid 5
Fusion
Timeline
Account Director
Media Merchants
08.2021 - Current
Director, Client Partnerships
Media Merchants
01.2019 - 08.2021
Account Manager
Media Merchants
11.2015 - 01.2019
Media Planner & Buyer
Media Merchants
11.2013 - 11.2015
Media Coordinator
Media Merchants
10.2012 - 12.2013
Bachelor of Mass Communication - Public Relations And Media Communication
Queensland University of Technology
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