Summary
Overview
Work History
Education
Skills
Timeline
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Krystal Perkins

Kingston,ACT

Summary

Results-driven leader with over 20 years of diverse experience in the private and public sectors, specializing in strategic leadership, operations management, and stakeholder engagement. Expertise includes policy advisory, program delivery, and marketing communications across key industries such as government grant funding, trade and investment, media, technology, telecommunications, and professional services. A strong commitment to achieving impactful outcomes is complemented by a passion for fostering high-performing teams. Currently serving as a Senior Officer in the Royal Australian Air Force and acting as a Senior Indigenous Advisor to the Australian Defence Force. Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.

Overview

11
11
years of professional experience

Work History

General Manager, Operations – Stakeholder Engagement and Partnerships

Indigenous Land and Sea Corporation (ILSC)
08.2024 - Current
  • Reporting to the Chief Operating Officer, the General Manager of Program Delivery in the Eastern Divisional Office (EDO) oversees significant land and sea acquisition projects, and divestment projects, driving social, cultural, economic, and environmental outcomes for Indigenous Australians along the Eastern seaboard. The role leads and manages stakeholder engagement planning and delivery with Government, industry, Community organisations, operations and program delivery for investment funding into land and capability projects, asset management, and project management oversight of over 250 projects.
  • Key Responsibilities:
  • Led stakeholder engagement with Local, Federal and State Government departments, to deliver on Closing the Gap, Economic development and land and sea management divestments.
  • Leadership and delivery of ILSC strategy and program operations across QLD, NSW, Torres Strait and the ACT.
  • Led for Eastern Division investment, economic funding for land and sea acquisitions, and management investments, 20 plus divestments, and post-grant management of over 200 grant funding contracts.
  • Develops and drives strategic and operational strategies and planning for the ILSC across its national footprint.
  • Oversaw and delivered land and sea investment and acquisitions to the amount of $10m, including procurement and management projects across the Eastern Seaboard.
  • Refreshed client-focused delivery systems, providing training, procedures, and advisory support for new corporate and enabling systems.
  • Provided effective leadership to 30 staff, including Divisional plans, performance development and management.
  • Actively contributed to improving the ILSC’s services to Indigenous organisations through the leadership change management group.
  • Offer high-level advisory services, recommendations, and decisions on land acquisitions, management of assets, and the return of land and water to Indigenous organisations, presenting to the ILSC Executive and Board.
  • Financial and resource planning, and management of $10m for Eastern Division investment and $12m for ongoing management of divestments.
  • Led the preparation of investment assessments, business cases, capability reports, and investment briefs for Executive, Board, and Ministerial approvals.

SES Band 1 – First Nations Employment and Enabling Services

National Indigenous Affairs Agency (NIAA)
01.2023 - 01.2024
  • Led national economic and employment policy and program delivery for First Nations communities nationally, providing strategy and policy advice to mainstream agencies, the Minister for Indigenous Affairs, and PM&C. Leadership and management of employment partnerships with Government, Community organisations and Industry. Managed national economic outcomes and employment sector partnerships with state governments, industry, and the private sector. I led regional operations in Queensland, overseeing economic and social service grant funding program delivery and co-investment strategies with state and federal governments to close the gap. I also drove continuous improvement across NIAA’s operations, enhancing systems, services, governance, and team capability.
  • Key Responsibilities:
  • Lead for First Nations employment stakeholder, partnerships and employment and economic program delivery with Peaks, State Government, and Industry.
  • Strategic policy and programming development in partnership with mainstream government agencies for the economic, enterprise capacity building and employment outcomes for First Nations adults and youth nationally.
  • Development of new policy proposals, research and gathering of data and evidence, co-design and public consultation for new economic and employment policies and programs.
  • Lead for employment and economic strategy development for the Central Australia Response Plan.
  • Lead the implementation of the Indigenous Skills and Employment Program (ISEP), a $70 million grant funding program launched in 2023.
  • Delivered partnerships with industry and the private sector to increase employment outcomes across the Top 100 ASX companies in Australia
  • Lead for operational delivery and enabling services for First Nations communities in QLD, delivering strategic and operational plans, systems and service improvements and reduced service level agreements with providers.
  • Leadership of 20 FTEs in the Economic Branch, performance and capability management, and workforce planning.
  • Managed and delivered place-based partnership agreements, developed plans, and monitored progress with community-controlled organisations, industry, and state governments.
  • Lead developing and delivering strategic and community partnerships to drive economic and social outcomes for First Nations communities nationwide.
  • Led sector strategy planning and regional planning and implementation in partnership with Federal, State and Local Governments.
  • Leadership of the operations division, procurement, corporate services teams, ICT and customer relationship management (CRM) systems, data, and reporting teams.
  • Financial management and reporting for $700m of grant funding, and leadership of a team of 30 FTEs.
  • Ensure proper monitoring, auditing, analysis, and reporting of grant funding budgets.

SES Band 1 – Chief Marketing Officer – Policy and Programs

Australian Trade and Investment Commission (Austrade)
01.2022 - 01.2023
  • Leadership of Austrade’s National Marketing, Media Communications, Internal Communications, Digital Teams, and oversight of Austrade’s Global marketing network, and stakeholder engagement programming. Leadership of national and global Stakeholder engagement with industry, Governments, export and investment agencies, and peaks. Delivery of national and global strategic marketing and branding campaigns, social media strategies and campaigns, and the re-development of Austrade’s digital channels. Responsible for Australia’s Nation Brand marketing kit roll-out and co-branded partnerships.
  • Key Responsibilities:
  • Led the development and execution of global and national marketing strategies, brand programming, and export and investment tactical campaigns.
  • Leadership of State Government, Industry and Peak bodies stakeholder engagement national and global plans, and program and campaign delivery.
  • Led the sector strategy planning and developed strategic promotional plans for key trade sectors: Agriculture, Technology, Net Zero, Health, Education, Defence and Manufacturing, and Entrepreneurship.
  • Responsible for global network oversight of Local Area Marketing officers at post and the delivery of communities of practice, strategies, and in-market plans.
  • Led the development and implementation of the Australian Government’s First Nations Trade and Investment Strategy globally, and export market development grants, Export Awards for First Nations entrepreneurs.
  • Strategic Media, public Relations, and External relations management and oversight with national and global media, industry, Government, and associations.
  • Led the development of national and global media and social media strategies and managed strategic media relations, communications, and editorial content creation.
  • Directed the organisation and management of the Australian Export Awards, overseeing national events and state and territory partnerships.
  • Oversaw the re-development of Austrade’s websites and content for the corporate site, Study Australia, and Visitor Economy platforms.
  • Led the creation and execution of social media campaigns, content strategies, and promotional branding.
  • Directed the execution of Australia’s Nation Brand strategy, campaigns, and partnerships
  • Delivered 1:1 digital marketing, UX and email campaigns, digital content marketing campaigns nationally and globally increasing export brand awareness, and export outcomes.
  • Led a branch of 35 FTEs and a budget of $30 million, performance and workforce planning management.

Senior Executive Strategy and Operations

PwC Health, Government and Business Consulting
01.2020 - 01.2022
  • Led the development and execution of strategic business and industry business and operational plans, and initiatives, driving business growth and fostering new market opportunities nationally and globally. Provided expert industry insights and technical advice, contributing to designing and implementing comprehensive go-to-market (GTM) and business development programs and operational delivery requirements aligned with PwC’s cross-line-of-service (X-LOS) objectives.
  • Key Responsibilities:
  • Conducted in-depth market and industry sector analysis to identify growth opportunities and support operational planning.
  • Lead the development of operating program and plans for PwC partners, consultants and teams, including financial, resource and performance plans
  • Lead the financial performance and business development reporting for Health and Government teams.
  • Developed the client service policy, risk, and governance framework for Health and Government Divisions.
  • Managed multiple projects simultaneously, structuring and overseeing work streams to ensure timely and successful delivery.
  • Coordinated with key stakeholders, including clients and internal teams, to ensure alignment and smooth project execution.
  • Prepared compelling proposals for new consulting opportunities.
  • Provided coaching and support to clients and internal teams in preparing presentations.
  • Developed methodologies to address project briefs and led research and analysis using appropriate tools and techniques.
  • Managed 10 FTEs and an operating budget of $10m

General Manager, Marketing & Communications

Telkomtelstra & Telstra Global, Southeast Asia
01.2015 - 01.2020
  • As a member of the Senior Leadership Team (SLT), played a key role in establishing a Managed Services Technology Joint Venture Start up between Telstra (Australia) and Telkom (Indonesia). Led the development of strategic corporate affairs, B2B corporate branding, product and partnerships, sales and marketing delivery, and provided advisory services on telecommunications policies, international trade, and global services to Indonesian associations.
  • Key Achievements:
  • Developed and executed strategic marketing and communication plans for Southeast Asia, APAC, and Australia, driving success for the joint venture.
  • Increased customer Net Promoter Score (NPS) to 65.
  • Boosted Telstra's brand recognition by 15% within the annual period.
  • Delivered impactful corporate affairs communications, public relations, and media programming for Southeast Asia, enhancing brand awareness and driving sales growth.
  • Led government relations and industry relationships programs to strengthen key partnerships.
  • Spearheaded the development of marketing strategies for channel partners and products, including Cloud, Cyber Security, Managed Services, and emerging technologies.
  • Forged key industry and association partnerships that significantly increased enterprise business sales across key sectors.
  • Managed operations, digital/IT systems integration, product and marketing systems, and training rollouts, including Salesforce, Marketing Automation, Office 365, and digital applications.
  • Managed a team of 20 full-time employees and a budget of $2 million AUD.

Senior Executive Digital, Social Inclusion Programming

Telstra
01.2015 - 01.2017
  • Management of Telstra’s Customer advocacy and B2C digital inclusion programming and policies, Government and industry stakeholder partnerships and engagement for Seniors, Disadvantaged customers, and Indigenous customers nationwide. Senior advisor to Telstra Leadership for Digital and Social Inclusion Program delivery, and State Government Partnerships nationally. Strategic oversight and Management of Digital Inclusion programs and Digital Ability training nationwide. Delivery of Digi Coaching Training and content marketing. Management of State and Federal Government Partnership Programs, policies and Government relations for NSW, WA, QLD, and VIC.
  • Key Achievements:
  • Development and Management of Corporate Partnerships with Finance, Banking and Retail sector.
  • Strategic Planning, and Action planning for Digital Ability programs
  • End to end management of Events, Forums, community partnerships, and sponsorship agreements.
  • Design of UX, ICT products, and solutions for excluded consumer segments, and SMEs.
  • Development of e-literacy content and product and solutions content marketing for excluded customer groups.
  • Responsible for State Government, NFP, and Industry partnerships, program funding, and delivery agreements.
  • Management of Digital Inclusion PR, Communications and content, incusing literacy program content development, and content partnerships with Third parties.
  • Management of 2 FTEs and a budget of $1.0m.

Education

Financial Management Course

Australian Institute of Management
01.2024

Company Directors Course

Australian Institute of Company Directors
01.2012

Bachelor of Arts - Media & Comms

University of Melbourne
01.2004

Year 12 Certificate - undefined

Girls Grammar
Canberra, ACT
01.1999

Skills

  • Leadership and team building
  • Problem resolution
  • Operations management
  • Team Player
  • Strategic Planning
  • Business Strategy
  • Marketing and Communications
  • Innovation
  • Change Management

Timeline

General Manager, Operations – Stakeholder Engagement and Partnerships

Indigenous Land and Sea Corporation (ILSC)
08.2024 - Current

SES Band 1 – First Nations Employment and Enabling Services

National Indigenous Affairs Agency (NIAA)
01.2023 - 01.2024

SES Band 1 – Chief Marketing Officer – Policy and Programs

Australian Trade and Investment Commission (Austrade)
01.2022 - 01.2023

Senior Executive Strategy and Operations

PwC Health, Government and Business Consulting
01.2020 - 01.2022

General Manager, Marketing & Communications

Telkomtelstra & Telstra Global, Southeast Asia
01.2015 - 01.2020

Senior Executive Digital, Social Inclusion Programming

Telstra
01.2015 - 01.2017

Company Directors Course

Australian Institute of Company Directors

Bachelor of Arts - Media & Comms

University of Melbourne

Year 12 Certificate - undefined

Girls Grammar

Financial Management Course

Australian Institute of Management

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