Kuangxinzi Lei

• Account building and management

-understanding of social platform attributes, current events, topic creation, content writing , video filming & editing

• Quality content generation

-with 2.6k followers,27.1k Likes&Col and over 500k total number of reads

Collaborated with Microsoft Australia on AI-infused student experience challenge under Monash Innovation Guarantee program.

-Established interdisciplinary thinking

-Enhanced innovation and teamwork skills

• Supported new product research and development at Illuma(infant milk powder brand), contributing to consumer insights and competitor research. Provided valuable suggestions for optimizing future product formulas and packaging designs.
• Conducted in-depth research on social platform marketing, analyzing publics profiles, marketing practices, and operational logic. Formulated recommendations to enhance Illuma's social marketing strategy based on findings.
• Independently analyzed market patterns within infant milk powder category, with specific focus on high-end and ultra-high-end segments. Identified opportunities for brand growth and presented strategic insights.
• Collaborated with team to assist in planning brand marketing campaigns. Engaged in brainstorming sessions to generate creative and positive ideas for effective campaign strategies.

Completed workshop on 'The Business of Digital Media: Technology, Disintegration, and Trends.' Explored impact of technology, analyzed media disintegration, and stayed current with emerging trends. Gained insights into navigating dynamic digital media landscape strategically.