KUMAL NAIK

• Led organization by establishing business direction and actualizing operational plans to meet goals.
• Negotiated key initial contracts and established plans to formalize structure and support growth.
• Monitored business trend forecasts, implemented strategies to grow business and adjusted budgets and operational plans to maximize growth and opportunities.
• Identified and capitalized on the potential opportunity, leveraging connections and resources to slide into the gap to launch the CreativeBuzz business.
• Monitored company performance by measuring and analyzing results and minimizing the impact of variances.
• Determined revenue and profit impacts of marketing strategies and led business direction toward profitable channels.
• Planned and executed brand positioning, online & social media marketing, and content marketing to generate leads.
• Strategised & developed integrated marketing promotional activities on digital & traditional platforms.
• Eliminated company bottlenecks, reduced financial obstacles and addressed work constraints to promote overall growth.
• Recruited, hired, and trained employees on operations & performance expectations. Built a high-energy, forward-thinking team and kept the organization agile.
• Built a strong referral network to generate new business opportunities.
• Researched and negotiated pricing to reduce the cost of marketing activities. Generated reports to review data and issue corrective actions for improvements.
• Tracked & summarized the sales data & results for marketing initiatives and developed dashboards to share with stakeholders.

Clients marketing

• Increased revenue by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.
• Presented competitive analysis and industry trends to drive decision-making.
• Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
• Created and provided marketing material to meet business needs.
• Launched targeted promotions to segments of the customer database to optimize response and increase circulation.
• Engaged with social media followers and promoted products and events through giveaways and promotional sales. Organized development and implementation of diverse marketing videos, social media posts and blogs.
• Implemented initiatives to increase brand awareness and engagement with the target audience.
• Coordinated marketing campaigns, monitoring accuracy, execution and follow-up. Measured and reported campaign metrics to devise an improvement strategy.
• Landed 7 new clients in the first 6 months.

• Developed and owned strategic narrative on key initiatives based on corporate objectives to drive the product & services demand. Planned annual marketing budget.
• Established and oversaw strategic business actions and streamlined operations.
• Liaised with the leadership team to align with the business objectives and executed & monitored marketing activities to generate leads.
• Initiated BRYK presence on all social media platforms & increased the followers by 145% organically within 6 months. Developed social media marketing strategies to position the BRYK Group re-brand and increase visibility.
• Executed, evaluated and reported on integrated campaign performance to relevant stakeholders and leaders across the organization.
• Conducted thorough market research to obtain a detailed understanding of consumer needs and trends.
• Planned advertising campaigns for online, print, and other mediums to maximise brand visibility
• Coordinated marketing events & awards show for showcasing product and service offerings.
• Translated ideas & concepts to create engaging marketing materials. Responsible for content marketing, SEO, Google Analytics, Google Ads, blogs, and graphics designing.
• Drafted storyboards and liaised with videographers to create product & customer videos.
• Re-designed & revised company marketing platforms with re-branded marketing Collaterals.
• Website: Redesigned the BRYK website as per the new brand guidelines & added new content.
• Awards: Submitted BRYK solutions for awards – BRYK Group was shortlisted as a finalist and announced as a highly recommended solution in cyber security.

• Planned & executed an insight-driven strategy that led to successful acquisition (29%), and retention of customers (99%) which contributed to the growth of 2 remittance businesses (online & agent-based).
• Planned and implemented a customised strategy that acquired 65% of the target customers within 6 months for new loans based on commercial priorities. (Covid Pandemic Situation)
• Collaborated with company partners to develop and actualize strategic plans to advance PFG’s mission and objectives to promote revenue, profitability and growth.
• Creation and ownership of the annual marketing plan and budget that directly supported the achievement of the remittance business & Home Loan business objectives.
• Achieved 98% of KPI & managed multiple projects across 3 different businesses. This is across multiple marketing disciplines from offline marketing to digital including web, email, and social media, digital advertising, events, partnership, content, and other channels. (SEO | graphics | videos | GIF).
• Introduced and implemented contextualised marketing activity based on the nature of different propositions, markets, and customer segments (85% success rate in getting their response).
• Contributed towards 50% of sales pipeline via EDM & Social Campaigns and agent’s partnership. Successfully retained 42% of customers through cross-selling.
• A track record of successfully achieving 80% agent/partners marketing campaign targets & filling the gap in different segments in 11 countries, agent relationships, and sales groups.
• Upgraded the marketing techniques used in the company and polished the communications on all our social and partner channels.
• 20% success rate in acquiring agent partnership in 6 months.

• Marketing Strategy: Developed the strategic integrated marketing plans to execute 4 niche campaigns to reach the targeted audience & attain sales objectives.
• Formulated marketing plans for lead generation, and strategic partnerships with industry associations in the power and utility sector.
• Brand & Content Marketing: Planned and executed the rebranding launch of Enlit Australia (formerly known as Power and Utilities Australia ) across all the platforms including social media, website and Enlit press release,
• Managed the website, social media channels, EDM campaign, and e-newsletter for internal and external communications. Created marketing collaterals.
• Digital Communications: Planned content marketing via social media on LinkedIn, Facebook, Instagram and Twitter that helped the sales team to do social selling.
• I led the EDM Marketing and developed focused & relevant content in collaboration with sales targets. Generated 130,000 worth of leads through the above initiates.
• Collaborated with the sales team to ensure the marketing plans supported revenue generation.
• Industry Stakeholders: Positioned the partners & sponsored companies in the Enlit community of the power and utility industry.
• Responsible for maintaining the 6 media partner’s alliance, 11 industry associations and 15 industry

• Strategy: Evaluated competitors positioning and developed an integrated marketing plan to position the brand and established the brand foundation in New Zealand.
• Successfully planned, organised and executed 5 end-to-end product launches and generated leads worth 800K AUD with 50K investment.
• Maintained internal & external brand alignment to promote the company offerings, products, training materials, merchandise and related marketing communications promptly in the ANZ region.
• Brand & Digital Communications: Planned, organised and hosted 3 events and 2 training events to educate architects & designers, and to train the consultants and distributors on our products, design & aesthetics which increased 20% sales month to month.
• I’ve built a strong social media presence for two brands in ANZ mainly by growing from 18% to 42% organic growth.
• Handled 2 brands’ Facebook, Instagram, YouTube and LinkedIn accounts which now have 2500+ followers on an average in just 6 months of implementation.
• Revamped the 3 website’s business pages which generated a 130% increase in leads (7000+ leads from 3000 per month on average). Developed a website for NZ retail business.
• Heading the monthly and quarterly campaigns & advertisements which contributed to a 17% increase in the conversation.
• Stakeholders: Working closely with the Sales and product manager on commercial projects.
• Collaborated with industry associations, national distributors, and external stakeholders
• I assisted and coordinated with Sales, Product Managers and the Leadership team in executing & implementing the key projects in ANZ.

• I led the marketing and brand strategy for 11 markets in the Asia Pacific region
• Market Budget & ROI: In charge of preparing and managing a $450,000 marketing budget. Prepared financial reporting on marketing returns. Overall generated $10Mn leads pipeline and closed $4.5M revenue to meet the Geo sales target and to attain financial objectives through digital & traditional marketing.
• Asia-Pacific Strategy: Developed a quarterly & annual marketing strategy for Cyient Telecommunications business aligned with sales strategy & targets within the Australia & Asia-Pacific region.
• Digital & Media Campaigns: Developed & successfully executed 25+ multi-channel campaigns throughout the year. Furthermore, amplified lead generation process through CRM tools, SEO, Keywords, and social selling to enhance the company’s visibility.
• Generated 500+ leads, $3Mn worth of qualified leads and closed $1M worth of revenue to the business through campaigns.
• Implemented LinkedIn Social Selling process with the Cyient leadership & sales team which increased Cyient advocacy and customer engagement by 30%.
• Revamped website look, and updated the content & collaterals increased website traffic by another 9%.
• Content Creation & Promotions: Developed content marketing strategy. Ensured the engineering services and solutions are articulated for simple understanding & circulated as per the plan.
• Developed collaterals & provided content for 12+ Internal Communications newsletters for reporting.
• Developed 3 Industry videos especially content & visual direction. Developed the Digital Sales Kit.
• APAC Brand Positioning: Positioned Cyient brand across the APAC region and achieved
• 60% increase in brand visibility. Collaborating with the corporate team to manage & disseminate brand consistency across marketing initiatives – such as branded merchandise, telecom warehouse, field vehicles, IoT & AI experience centre in Sydney etc.
• Awards: Identified the opportunity, initiated, drafted and participated in ACOMM Awards & won the award. The application highlighted “Cyient’s Service to Industry Professional Services” - an exclusive engineering partnership that aims to up-skill future leaders by creating invaluable career opportunities in the Telstra project. ACOMM Award is the first Australian Award for Cyient. Press Release
• Events & Project Management: Analysed, planned and executed end-to-end activities of the events & workshops throughout the year and across Asia Pacific countries wit industry partners eg: Engineers Australia, IoT Alliance Australia, FTTH APAC Council, Ovum and more
• Generated 250+ leads and 7M worth of leads pipeline and gave 3.5M worth of revenue to the business through events (Organised 8 industry events, 4 partner events, 3 community expo and 3 sales workshops.)
• Key Account Marketing Strategy: Coordinating with sales function in the region to develop an action plan for Account Based Marketing (ABM) plan for key customers such as Telstra, NBN, PT Telekom, Indonesia, Optus and Celcom, Malaysia.
• I accomplished increasing stakeholder partnerships from 2 to 14 external stakeholders. It amplified Cyient’s s positioning as an Industry leader in the region.
• Communicated with industry partners to build valuable relationships and achieve operational targets.
• Local Community Marketing: RACV event:: Execution of end-to-end participation in the RACV events to support young innovative minds. This initiative supports the young engineering mind to create eco-friendly Vehicles. Recognised Cyient 58.8% at an RACV sponsor. Up from 17% in 2016
• STEM – Community Event:
• Video of La Trobe University and CYIENT Preparation Workshop:
• Cyient TRYathlon @ RACV event

• Strategised FY16-17 Asia Pacific marketing plans for Cyient and tactically directed $290K APAC marketing spend, which overall fetched $2.8 Mn in revenue to the business through various campaigns and industry events.
• Digital Marketing: Positioned Cyient through multi-channel digital marketing in the Asia-Pacific region. Generated 300+ qualified leads, $1Mn worth of leads and closed 500,000 AUD worth of revenue to the business through various campaigns (18+ Multi-Channel Campaign via LinkedIn, Facebook, Twitter, YouTube, Google+, Pardot, Salesforce & EDMs)
• Events: Collaborated with the corporate team, sales & leadership team for the direct fulfilment of Cyient targets and generate ROI through different natures of events. Organised 16 events, responsibilities included end-to-end planning, managing and executing to generate leads.
• Executed 9 industry events, 1 partner event, 2 Community Expo and 4 sales workshops, which generated $5Mn worth of leads and $2.3Mn worth of revenue to the business through events
• Developed marketing collaterals 2 blogs, 2 case studies, 4 articles, 20 ads, 1 press release, 2 playbooks, 6 flyers, 5 brochures, 8 posters, 3 videos, and 30+ graphic & visual design ideas.
• Brand Awareness: Initiated Cyient brand awareness marketing in the Asia-Pacific region. Increased 40% of brand visibility and positioning across the region by rolling out 25-year branding in all APAC Offices, Melbourne, Sydney, Coffs Harbour, Newcastle, Perth, Adelaide, Brisbane, Singapore, Malaysia, Indonesia and India. This also included merchandise branding and customer branding
• Communications: Worked on a special project to ensure customer satisfaction experience.
• Implemented special projects – Developed a Customer Experience model that increased the efficiency of the departments to address the customer touch points.
• Worked on a model to develop a mobile app to use for customer engagement to streamline the information used to communicate between Cyient and the customer.

• Assisted the Sales & delivery team to target new prospects via social media. Generated $1Mn worth of pipeline.

• Coordinating with a global marketing head and executing the traditional and digital tactics across web, events, and social media campaigns.

• Hands-on with assisting Salesforce, Lead Generation Support and Pardot to keep CRM tool updated as required by the marketing head & Geo Sales representatives.

• Liaised with the corporate team & Sales to execute 8 Industry events, published 12 articles & advertisements and 16 internal & external newsletters.

• Developed marketing content collaterals to assist sales & planned marketing campaigns, i.e. Social media & website content, product brochures, blogs, whitepapers, case studies, & Sales PPTs for various industries (Telecommunications, Rail, Utilities, Aerospace, Oil & Gas and Energy & Natural resources.)

• I have enhanced the communication process by collaborating with external stakeholders and internal stakeholders. Prepared monthly reports.

• Tracking market trends and opportunities and identifying new business opportunities. Filtered sales and marketing databases.

• Managed a 50,000 AUD operational & marketing budget. Provided friendly customer service and handled the entire office operations.

• I have developed a strategy to promote new branches at different locations.

• Executed marketing activities to promote the new branch in the city through various digital and traditional channels. Planned and organised promotional activities and increased subscribers by 38%.

• Liaising with the offshore team and increased effective coordination & speed of the process.

• I have managed and improved customer service at the new branch.

• Prepared marketing collateral ideas, and advertised to promote money services offered at PFG Money.