Kumar Utsav

Consulting Project – Farm My School

Unit: Final-year Capstone (Marketing/Business Consulting)

Project Overview:
Worked as part of a consulting team to support Farm My School, an organisation that transforms unused school land into regenerative, student-powered farms. The project involved analysing current operations, identifying growth and engagement opportunities, and developing strategic recommendations to strengthen their community impact and business sustainability.

Key Contributions:

• Conducted research on stakeholder needs, community engagement, and environmental benefits.
• Assessed Farm My School’s existing marketing and communication strategy.
• Developed data-driven recommendations for scaling the program and improving visibility.
• Collaborated with team members to prepare a professional consulting report and presentation for the client.
• Applied project management, analysis, and strategic planning skills to deliver actionable insights.

• Prepared and customized sandwiches to customer specifications, ensuring satisfaction.
• Maintained cleanliness and organization of the store, adhering to food safety protocols.
• Managed inventory and handled transactions at the register.
• Collaborated with a team to meet sales targets and maintain a positive customer experience.

• Prepare and cook pizzas to order, ensuring quality and consistency in every product.
• Collaborate with a team to handle busy shifts, delivering excellent customer service.
• Manage inventory and handle food storage to comply with health and safety standards.
• Engage with customers to create a friendly and welcoming environment.

Marketing Campaign Strategy for NON (Non-Alcoholic Wine Alternative)
August 2024

• Developed a comprehensive marketing communications strategy, focusing on B2C communication.
• Created a detailed pitch video and PowerPoint presentation within a $100,000 budget.
• Conducted market research and consumer analysis to inform communication decisions.
• Utilized APA-style citations and presented findings clearly and professionally.