Kyle McDonald
Sunshine Coast,QLD
Summary
Highly motivated Business Development with proven expertise in managing complex client relationships and driving measurable business growth. Extensive experience in SaaS and CRM solutions, including Salesforce and Hubspot, combined with a strategic approach to customer success and retention. Skilled in fostering strong relationships with key stakeholders, creating risk mitigation strategies, and collaborating cross-functionally to achieve business objectives. Adept at managing a book of business, ensuring customer retention and satisfaction by employing a consultative approach to solve problems and expand client adoption of new products and services. Keen to contribute to a dynamic, fast-paced environment and help customers maximise their ROI and experience growth.
Overview
3
3
years of professional experience
Work History
Business Development Manager
GeoDrill Australia & GD Water Solutions
01.2024 - Current
- Led the implementation and customisation of Salesforce-based CRM to improve client tracking and retention, increasing sales by 34%
- Spearheaded business development strategies, driving customer engagement, satisfaction, and measurable growth with enterprise customers
- Engaged directly with key decision-makers to deliver tailored new-product strategies, increasing client ROI and satisfaction
- Collaborated with internal teams across marketing, sales, and product development to ensure alignment and project success
- Identified opportunities to upsell and expand service offerings, resulting in a 22% increase in account growth and generating over six figures in additional revenue from existing clients
- Increased customer retention rates by 50% by implementing an account management system and applying a consultative approach to each client's specific goals
Account Executive
Insight Social Media
01.2023 - 01.2024
- Managed a portfolio of 15 National Brands, developing and executing complex marketing strategies that drove customer success and long-term brand equity
- Built and maintained positive relationships with executives and directors to ensure customer retention, exceeding client expectations through tailored digital marketing solutions
- Utilised project management skills to oversee multiple client projects, ensuring timely delivery and risk mitigation
- Collaborated with internal teams to align marketing strategies with client objectives and secure measurable results
Account Executive
April Ford
02.2022 - 01.2023
- Managed a portfolio of 25 small and medium-sized businesses using a Hubspot based CRM, delivering marketing strategies that increased customer retention and satisfaction
- Drove new business development and sales initiatives while managing ongoing marketing projects
Education
Bachelor of Business - Marketing
University of The Sunshine Coast
Sunshine Coast, QLDSkills
- Client Relationship Management
- Project Management
- SaaS Experience
- Strategic Communication
- Digital Transformation
- New business development
- Sales presentations
- Lead generation
- CRM management
- Sales expertise
Timeline
Business Development Manager
GeoDrill Australia & GD Water Solutions
01.2024 - Current
Account Executive
Insight Social Media
01.2023 - 01.2024
Account Executive
April Ford
02.2022 - 01.2023
Bachelor of Business - Marketing
University of The Sunshine Coast
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