Kylie Gibson

Have achieved 300% revenue growth in first 12 months

• Developed and implemented strategic sales initiatives to enhance market penetration.
• Analyzed market trends to identify opportunities for business growth and expansion.
• Conducted competitive analysis to inform pricing strategies and promotional activities.
• Utilized CRM systems to track sales performance and streamline communication processes.
• Identified strategic acquisition targets, contributing to company expansion efforts.
• Developed annual budgets based on historical data analysis and projected growth objectives.

• Doubled revenue of first issue
• Researched market to identify potential customers, increasing customer accounts 70%.
• Developed sales and research strategic plans to encourage business growth, ongoing

• Employed to develop launch and retention strategy for Sydney Travel Guide
• Over 35 new advertisers in 3 months
• Developed acquisition and retention strategy
• Developed sales process and pipeline
• Contract Position
• Led strategic planning initiatives to align media campaigns with client objectives.
• Developed and implemented comprehensive budget management processes for project oversight.
• Oversaw contract negotiations, ensuring favorable terms and compliance with industry standards.
• Analysed market trends to identify growth opportunities and inform decision-making strategies.
• Used key metrics and prepared reports for senior management to monitor performance of commercial activities.

• Business being prepared for sale. Developed short term strategy to maximise revenue and forward bookings (Contract position)
• Developed and executed strategic sales plans to drive revenue growth across diverse markets leading to 35% increase in forward bookings and 25% increase in new business
• Led cross-functional teams in identifying new business opportunities and enhancing client relationships.
• Analysed market trends to inform sales strategies and optimise product offerings for target audiences.
• Mentored and trained sales team members, fostering a culture of continuous improvement and high performance for business transition

• Responsible for revenue achievement, territory management and leadership of sales team within agency territory and select direct clients.
• Digital, social, print, event and partnerships
• Over 600% new revenue from key clients including Unilever, Paramount Plus and McDonald’s
• Significant market share growth across territory
• Negotiated and managed RMHC partnership

• Self Employed Jan 2020 – Jan 2022 during non compete clause of Pacific redundancy

• Held varied positions during tenure with Pacific including brand management and sales leadership positions. Most recent position – Head of Direct and Independent Agencies
• Responsible for over 70% of all NSW revenue across print, social and digital
• Managed and mentored team of 8 salespeople
• Exceeded all annual budgets for entire tenure!
• Highest retention rate of staff and clients