Kym Cheeseman
Doreen,VIC
Summary
Accomplished Marketing and Communications Manager with expertise in strategic planning, partnership collaboration and campaign execution. Skilled in campaign management, that drives engagement for internal and external stakeholders by optimising multi functional marketing channels. Proven ability to enhance brand visibility and execute impactful marketing strategies.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Media and Communications Coordinator
Basketball Victoria
10.2022 - Current
- Drove increase in brand engagement
- Managed annual marketing budget
- Launched a wide range of campaigns improving reach
- Worked effectively in fast-paced environments
- Create stories to tell the story of the organisation
- Design and create events
- Coordinate contractors
- Design and create events and campaigns with partners and sponsors
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Worked flexible hours across night, weekend, and holiday shifts.
Freelancer
Lorna May Creative
01.2018 - Current
- Enhanced brand visibility by 20% through PR
- Developed 3 successful product launches
- Managed social media accounts increasing followers
- Developed creative content strategies for diverse client projects, enhancing brand visibility and engagement.
- Conducted thorough research to inform design decisions, resulting in innovative solutions tailored to client needs.
- Collaborated with clients to refine project goals, ensuring alignment with overall marketing strategy and vision.
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines while maintaining high-quality standards.
- Implemented feedback loops with clients, improving communication and project outcomes through iterative revisions.
- Utilised industry-standard software tools for graphic design and content creation, streamlining workflows and increasing efficiency.
Marketing Coordinator
Diamond Valley Basketball Association
10.2021 - 10.2022
- Developed and implemented marketing campaigns to promote basketball programs and events.
- Managed social media accounts, increasing engagement through targeted content strategies.
- Created promotional materials, maintaining brand consistency across all communications.
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
Digital Manager and Sponsorship Manager
WeatherBeeta
03.2015 - 03.2018
- Developed and implemented digital marketing strategies to enhance brand visibility and engagement.
- Oversaw social media campaigns, optimizing content for audience reach and interaction.
- Analyzed web traffic data using Google Analytics to inform strategic decisions and improve user experience.
- Collaborated with cross-functional teams to create cohesive digital content across platforms.
- Managed email marketing initiatives, increasing subscriber engagement through targeted messaging.
- Managed, coached, and developed direct reports.
- Manage and coordinate sponsored riders
Skills
- Brand Development
- Partnership Relations
- Market Analysis
- Strategic Planning
- Campaign Management
- Digital Marketing
- Content Creation
- Budget Management
Certification
- Bachelor of Communications - MAJOR: Public Relations
Timeline
Media and Communications Coordinator
Basketball Victoria
10.2022 - Current
Marketing Coordinator
Diamond Valley Basketball Association
10.2021 - 10.2022
Freelancer
Lorna May Creative
01.2018 - Current
Digital Manager and Sponsorship Manager
WeatherBeeta
03.2015 - 03.2018