Kyriae Simpson
Sydney,NSW
Summary
Marketing professional and business advisor with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.
Overview
17
17
years of professional experience
Work History
Business Advisor
Western Sydney Business Centre
10.2021 - Current
- Currently contracting as a Business Advisor on the Business Connect Program
- Upon commencing this role in 2021, quickly established a network of new clients with the task of advising a broad range of small business owners within different industries on implanting strategies to start, grow or adapt their business
- The bulk of the advice has thus far been focused around: Business Set-up, Re-branding, Re-defining or development of a sound marketing strategy/plan, Goal Setting, Website development, Social media, Health Checks, Mental Health, Resource requirements, Software implementation, Profit management, Delivery of online and in person presentations (including Franchise Expo 2023).
Part Owner/Manager
Repetitions Pty Ltd
10.2008 - Current
- With humble beginnings as a mobile personal training and group fitness sole trader operation, Repetitions was listed as a company in 2016 when it opened as a gym
- The business now employs nine staff members and has over 400 members with the gym at full capacity
- We are in the process of working on business plans to eventually open at another site and continue to grow
- My scope of work has included: Co-management of the business set up and marketing plan, Development of the company vision, mission and brand position, Marketing strategy and campaign development, Pricing decisions based on the competitive market and position within that, Implementation of efficient operating systems including CRM and profit reporting, plus overall profit management, Social media strategy and website development, Generating and following up on sales leads, Overseeing the hiring of talented and trainable staff, Ensuring adherence to HR regulations, Key liaison with bookkeeper and accountant, Daily business operations including management of memberships.
Brand Manager
Lindt and Sprungli
08.2013 - 05.2021
- Lindt & Sprungli is a market leading premium chocolate brand
- The Marketing team was small and focused on one key category (chocolate), hence providing significant ownership of the portfolio from all perspectives (particularly Marketing, Sales, Operations and Finance)
- Worked across several brands and portfolios including Lindor, which is the No.1 key franchise/focus within the company
- Responsibilities included: Driving brand performance, strategy and optimisation to effectively align products with customer and consumer demands, Leadership of the Marketing Planning Process to develop the Marketing Plan Dialogue (MPD)
- This was essentially a strategic, well-rounded business plan presented to the global CEO and executive team on an annual basis for approval, Collaboration with the Sales Team to develop strong customer/consumer focused plans to be presented to key customers, Development and ownership of creative marketing communications (TV, radio, PR, digital/social media and events), ensuring global company guidelines were upheld
- This involved briefing and managing creative agencies plus media planning/buying, Continual market analysis and data reporting using various sources (including Nielsen, Aztec and Quantium) to stay on top of brand performance, pro-actively identify opportunities for the portfolio and implement course correction, Initiation of qualitative and quantitative market research projects to identify or validate consumer trends, Co-ordination and management of project teams (including Finance, Operations, Sales, Customer Service and Executive Team) to align objectives and deliver successful product development/new product launches, End-to-end management of the product development process including initial product ideation through to execution and campaign management, Successful execution of major launches which contributed significant sales and strong impact on overall brand awareness and growth
- In market examples have included Lindor Coconut, Sea Salt Caramel, Strawberries & Cream, Mango & Cream and Double Chocolate, Ownership of P&Ls from a topline to individual product level, which were presented and scrutinised by the Executive Team on a regular basis, Management of various direct reports to ensure their own personal development and career objectives were met, Budget management.
Assistant Brand Manager
Nestle Australia
02.2010 - 07.2013
- Secured a role in the Nestle Graduate program upon finishing university
- This was a two-year rotational program providing extensive training and work experience as follows: One year as an Area Manager responsible for the sales, distribution and growth of independent stores within the Greater Sydney Region, Six months working within the Category team assisting the category and channel plans with their strategic plans, Six months in the Marketing Team assisting in managing the Allen’s portfolio and key product launches
- On completion of the rotational program, offered the role of Assistant Brand Manager in the chocolate portfolio, responsible for brands including Aero, Chokito and Milky Bar.
Administration Assistant
MPD Dairy Products
01.2007 - 01.2009
- MPD Dairy Products is a milk product distributor with major customers and suppliers including Dairy Farmers, Murray Goulburn, Jalna, Sara lee and Unilever
- Key responsibility was to process orders in and out using MYOB
- Part time role with the aim of gaining commercial and administrative experience while completing university degree.
Education
Bachelor of Business and Commerce (Major in Marketing) -
University of Western Sydney
01.2009
Skills
- Brand-building strategies
- Marketing Plan Development
- Creative and Innovative
- Product Launches
- Campaign development and management
- Branding
- Customer Service
- Detail Oriented
- Relationship Building
- Content Development
- Strategic Planning
- Analytical Thinking
Other Business Ventures
Actively driving my small business initiative, focused on delivering online tools and programs designed to empower female entrepreneurs in launching or expanding their own thriving businesses.
References
- Melian Stawell, Senior Brand Manager – Lindt & Sprungli, 0447 569 097
- Kylie Gleeson, Marketing Manager – Lindt & Sprungli, 0448 466 027
Training
- Personal Efficiency Program (PEP)
- Effective Communication and Presenting
- Leadership courses
- Consumer focused marketing
- Various Media Planning Courses (including Digital/Social Media)
Timeline
Business Advisor
Western Sydney Business Centre
10.2021 - Current
Brand Manager
Lindt and Sprungli
08.2013 - 05.2021
Assistant Brand Manager
Nestle Australia
02.2010 - 07.2013
Part Owner/Manager
Repetitions Pty Ltd
10.2008 - Current
Administration Assistant
MPD Dairy Products
01.2007 - 01.2009
Bachelor of Business and Commerce (Major in Marketing) -
University of Western Sydney
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