Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Profession Relevant Skills
Timeline
Generic

Lachlan Camilleri

Sydney

Summary

I am a skilled public relations & digital marketing practitioner with over 15 months of experience in delivering high-impact campaigns for arts, culture and events based clients. My strong written & verbal communication skills allow me to achieve strong results for clients, meeting and often exceeding campaign KPIs. I am committed to building positive client relationships in the work I do through proactive work practices, often performing out-of-scope work to achieve the best results. I pride myself on having a can-do attitude, and being someone who can always get the job done.

Overview

7
7
years of professional experience

Work History

Communications Assistant

Original Spin
05.2022 - Current
  • Managing client accounts to deliver strong, ongoing results across their projects to increase public awareness & generate positive publicity for their organisation.
  • Performing media outreach & communicating with journalists to develop media interest & secure coverage for client campaigns.
  • Copywriting for press releases, social media, websites, e-newsletters & more, tailoring the style, tone & content for each platform.
  • Digital marketing through a multitude of platforms such as Meta Business Suite, TikTok & Google, to engage online publics with client campaigns.
  • Reporting on results during & at the end of campaigns for both public relations & digital marketing clients, using platforms such as Google Looker Studio to present data & key metrics in engaging & insightful ways.
  • Managing client event guest lists & media relations, such as for opening nights & program launches, to ensure they are framed positively by media, attendees & other stakeholders.

PR Intern

Original Spin
06.2021 - 11.2021
  • Analyzed problems and worked with teams to develop solutions.
  • Sorted and organized files, spreadsheets, and reports.
  • Participated in workshops and presentations related to projects to gain knowledge.
  • Interacted with customers by phone, email, or in-person to provide information.
  • Completed research, compiled data, updated spreadsheets, and produced timely reports.

Social Media Marketing Intern

GAO Tek, Inc.
03.2021 - 05.2021

Retail Assistant

Bathirst Liquor
01.2022 - 05.2022

Customer Service Representative

McDonald's
04.2016 - 09.2021

Education

Bachelor of Media (Public Relations & Advertising) -

University of New South Wales
Sydney, NSW
05.2024

High School Certificate -

St Pauls Catholic College
Greystanes, NSW
12.2019

Skills

  • Strategic thinking
  • Campaign Management
  • Press Coverage
  • Event Coverage
  • Media Outreach
  • Press Release Writing
  • Social Media Planning
  • Newsletter Development
  • Copywriting
  • MS Office
  • Teamwork
  • Interpersonal skills

Hobbies and Interests

I'm an avid film/TV show buff, a lover of all things cinema, and also a big sports fan. You can catch me on a quiet weeknight catching up on the latest European Football news, watching Thursday night footy, or continuing to binge-watch The Sopranos. On a weekend, I love to get out and be social, whether that be catching up with mates over dinner or at the beer garden, or spending a day out thrifting in Newtown or Glebe. 

Profession Relevant Skills

  • Strong written and oral communications skills to write and edit content, pitch and deliver promotional offers and collaborate with media for positive publicity.
  • Creative self-starter who can take information and transform it into something unique, authentic and memorable.
  • Skilled at using technology and social media to increase sales and build brand awareness and educate customers about product offerings.
  • Proven organisation and time management skills and an understanding of effective financial practices to guarantee that all campaigns are delivered on time and within budget.
  • Innovative problem-solver who can find solutions to unexpected crises, which positions the company as a responsible leader that is committed to full disclosure and trustworthiness.
  • Profound understanding of the importance of good publicity, reputation management and timely response to PR inquiries in the development and success of an organisation.

Timeline

Communications Assistant

Original Spin
05.2022 - Current

Retail Assistant

Bathirst Liquor
01.2022 - 05.2022

PR Intern

Original Spin
06.2021 - 11.2021

Social Media Marketing Intern

GAO Tek, Inc.
03.2021 - 05.2021

Customer Service Representative

McDonald's
04.2016 - 09.2021

Bachelor of Media (Public Relations & Advertising) -

University of New South Wales

High School Certificate -

St Pauls Catholic College
Lachlan Camilleri