- Food Tourism
- Road Trips
- Camping
- Gardening
- Music Festivals
Lachlan Marschke
Toowoomba,Qld
Summary
Experienced and results-driven professional with 18 years of experience across rural retail, event management, and marketing. Skilled in leading retail teams, executing integrated marketing strategies, managing high-impact events and mobile retail units. Known for driving brand engagement, boosting performance, and thriving in fast-paced, regional environments through strong leadership and a hands-on, solutions approach.
Overview
19
19
years of professional experience
Work History
Marketing & Communication Manager
Sprengers Rural Traders
02.2025 - 08.2025
- Developed compelling content for company website and social media channels, driving user engagement and conversions.
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
- Negotiated favorable contracts with external vendors for services such as event planning or graphic design, reducing overall project costs while maintaining high-quality results.
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- "Designed and curated a unique range of stylish, functional country clothing tailored to rural and regional lifestyles.
Retail Store Manager
Sprengers Rural Traders
01.2017 - 02.2025
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Oversaw staff hiring, training, and performance, fostering a positive, team-oriented work culture.
- Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Optimized store displays and appearance via strategic merchandising.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Reduced shrinkage levels by closely monitoring security measures, conducting staff training.
- Optimized inventory management with regular audits, forecasting demands, and adjusting orders accordingly.
- Created and processed purchase orders to ensure timely procurement of goods and services
- Tracked and verified receipt of goods/services against purchase orders and resolved discrepancies
Retail Sales Associate
Sprengers Rural Traders
06.2011 - 01.2017
- Greeted customers and helped with product questions, selections, and purchases.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Processed transactions efficiently using point-of-sale systems, minimizing wait times for customers at checkout.
Retail Sales Associate
Farmcraft
01.2007 - 06.2011
- Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed.
- Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
- Enhanced visual merchandising displays by arranging products strategically, attracting more customers to the store.
- Engaged with customers on sales floor, offering assistance and improving shopping experience.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
Education
High School Diploma -
Lowood State High School
Lowood 12-2011
Skills
- Strong customer service
- Strong merchandising skills
- Leadership and team management
- Multi-site retail operations
- Strategic marketing and campaign planning
- Event coordination and brand activations
- Supplier and stakeholder relationship management
- Problem-solving in rural and regional settings
- Adapting strategies to seasonal/agricultural trends
Accomplishments
- Developed and executed integrated marketing strategies tailored to rural audiences, increasing community engagement and customer loyalty
- Organized and delivered high-impact local events and brand activations, boosting foot traffic and brand awareness across regional areas
- Spearheaded store modernisation projects, enhancing product merchandising, store layout, and customer experience to improve overall performance
- Built strong relationships with local suppliers, growers, and community stakeholders, enhancing supply chain efficiency and business reputation
- Drove digital transformation in a rural retail setting, introducing social media campaigns, Radio and e-newsletters to expand customer reach
- Contributed to local community development, supporting agricultural shows, charity events, and sponsorships that reinforced the business’s role in the community
- Recognized with industry awards, including Tuckers Young Guns 2021–2022, for outstanding innovation in rural retail
Interests
Timeline
Marketing & Communication Manager
Sprengers Rural Traders
02.2025 - 08.2025
Retail Store Manager
Sprengers Rural Traders
01.2017 - 02.2025
Retail Sales Associate
Sprengers Rural Traders
06.2011 - 01.2017
Retail Sales Associate
Farmcraft
01.2007 - 06.2011
High School Diploma -
Lowood State High School