Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic
Lachlan Marschke

Lachlan Marschke

Toowoomba,Qld

Summary

Experienced and results-driven professional with 18 years of experience across rural retail, event management, and marketing. Skilled in leading retail teams, executing integrated marketing strategies, managing high-impact events and mobile retail units. Known for driving brand engagement, boosting performance, and thriving in fast-paced, regional environments through strong leadership and a hands-on, solutions approach.

Overview

19
19
years of professional experience

Work History

Marketing & Communication Manager

Sprengers Rural Traders
02.2025 - 08.2025
  • Developed compelling content for company website and social media channels, driving user engagement and conversions.
  • Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
  • Negotiated favorable contracts with external vendors for services such as event planning or graphic design, reducing overall project costs while maintaining high-quality results.
  • Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
  • "Designed and curated a unique range of stylish, functional country clothing tailored to rural and regional lifestyles.

Retail Store Manager

Sprengers Rural Traders
01.2017 - 02.2025
  • Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
  • Oversaw staff hiring, training, and performance, fostering a positive, team-oriented work culture.
  • Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Optimized store displays and appearance via strategic merchandising.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Reduced shrinkage levels by closely monitoring security measures, conducting staff training.
  • Optimized inventory management with regular audits, forecasting demands, and adjusting orders accordingly.
  • Created and processed purchase orders to ensure timely procurement of goods and services
  • Tracked and verified receipt of goods/services against purchase orders and resolved discrepancies

Retail Sales Associate

Sprengers Rural Traders
06.2011 - 01.2017
  • Greeted customers and helped with product questions, selections, and purchases.
  • Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
  • Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
  • Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
  • Processed transactions efficiently using point-of-sale systems, minimizing wait times for customers at checkout.

Retail Sales Associate

Farmcraft
01.2007 - 06.2011
  • Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed.
  • Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
  • Enhanced visual merchandising displays by arranging products strategically, attracting more customers to the store.
  • Engaged with customers on sales floor, offering assistance and improving shopping experience.
  • Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.

Education

High School Diploma -

Lowood State High School
Lowood
12-2011

Skills

  • Strong customer service
  • Strong merchandising skills
  • Leadership and team management
  • Multi-site retail operations
  • Strategic marketing and campaign planning
  • Event coordination and brand activations
  • Supplier and stakeholder relationship management
  • Problem-solving in rural and regional settings
  • Adapting strategies to seasonal/agricultural trends

Accomplishments

  • Developed and executed integrated marketing strategies tailored to rural audiences, increasing community engagement and customer loyalty
  • Organized and delivered high-impact local events and brand activations, boosting foot traffic and brand awareness across regional areas
  • Spearheaded store modernisation projects, enhancing product merchandising, store layout, and customer experience to improve overall performance
  • Built strong relationships with local suppliers, growers, and community stakeholders, enhancing supply chain efficiency and business reputation
  • Drove digital transformation in a rural retail setting, introducing social media campaigns, Radio and e-newsletters to expand customer reach
  • Contributed to local community development, supporting agricultural shows, charity events, and sponsorships that reinforced the business’s role in the community
  • Recognized with industry awards, including Tuckers Young Guns 2021–2022, for outstanding innovation in rural retail

Interests

  • Food Tourism
  • Road Trips
  • Camping
  • Gardening
  • Music Festivals

Timeline

Marketing & Communication Manager

Sprengers Rural Traders
02.2025 - 08.2025

Retail Store Manager

Sprengers Rural Traders
01.2017 - 02.2025

Retail Sales Associate

Sprengers Rural Traders
06.2011 - 01.2017

Retail Sales Associate

Farmcraft
01.2007 - 06.2011

High School Diploma -

Lowood State High School

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Lachlan Marschke