Lachlan Perry
Partnerships Coordinator
Beaumont Hills,NSW
Summary
Commercially driven sports business professional with demonstrated experience in corporate partnerships, hospitality sales, account management, and stakeholder engagement. Proven ability to generate revenue, cultivate high-value client relationships, and deliver premium experiences that strengthen brand partnerships and drive commercial outcomes. Skilled in identifying business opportunities, managing sales pipelines, and executing client-focused solutions that enhance retention, engagement, and long-term value. Recognised for combining strong relationship-building capabilities with commercial acumen to support revenue growth in fast-paced sporting and entertainment environments.
Overview
7
7
years of professional experience
Work History
Partnerships Coordinator
Penrith Panthers Rugby League Club
Penrith, NSW
11.2025 - Current
- Coordinated partnership agreements to enhance brand visibility and engagement.
- Developed promotional materials to support sponsorship activation and community outreach initiatives.
- Analysed partnership performance metrics to drive informed decision-making and strategic improvements.
- Cultivated relationships with sponsors and stakeholders, enhancing long-term partnerships and collaboration opportunities.
- Enhanced partner relationships by consistently maintaining open lines of communication and addressing concerns promptly.
- Monitored partnership performance metrics to identify areas for improvement and implement necessary changes.
- Negotiated mutually beneficial contracts with partners, ensuring long-term collaboration and success.
- Proactively sought feedback from current partners to continuously improve coordination efforts.
- Assisted in budget management for partnered initiatives while keeping costs within allotted limits without compromising quality outcomes.
- Creating customised presentations tailored specifically toward prospective partners' needs.
- Identified potential partners through thorough market research and networking events, resulting in $NEW BUSINESS VALUE new business opportunities.
- Manage portfolio with value of $PARTNERSHIP PORTFOLIO VALUE
- Used MS Excel to analyze data and PowerPoint to share information with team members.
- Delegated tasks to administrative support staff to organise and improve office efficiency.
- Consistently met or exceeded personal sales goals while contributing positively to the overall team effort.
- Boosted referral business by consistently delivering exceptional customer support and after-sales service.
- Increased sales revenue through creative design concepts and effective communication with clients.
- Utilised data-driven insights from inter and cross-department sources to inform sales strategies and adapt to changing market conditions.
- Increased online sales conversions for corporate hospitality by optimising website layout and navigation.
- Increased sales revenue in corporate hospitality by effectively showcasing high-value items and sharing detailed product knowledge with customers.
Partnerships Support
Penrith Panthers Rugby League Football Club
Penrith, NSW
01.2025 - 11.2025
- Generated $65 000 in casual hospitality sales in five months through cold calling, outbound enquiries, and upselling.
- Converted casual package sales into seasonal packages, securing an additional $44 000 in seasonal membership hospitality and corporate hospitality packages.
- Supported delivery of premium match-day experience, including catering coordination, ticketing, and signage.
- Contributed to partnership development discussions, identifying improvement in package offerings and digital platforms.
Membership Coordinator
Penrith Panthers Rugby League Football Club
Penrith, NSW
02.2023 - 11.2025
- Corporate Hospitality Lead – Account Manager for corporate hospitality membership package.
- Managed communications, renewals, and event experiences for VIP members, enhancing member satisfaction and engagement.
- Coordinated and executed exclusive member events, driving engagement and retention.
- Oversaw budget for membership programs, ensuring high-quality experiences consistently delivered across all member touchpoints.
- Led management of monthly membership payment plans, data entry and servicing call campaigns.
- Assisted with corporate hospitality management and game day activations, strengthening end-to-end service delivery.
- Maintained accurate records of memberships through membership CRM system.
- Executed targeted outreach campaigns to attract diverse demographics, expanding organization’s community reach.
Membership Assistant
Greater Western Sydney Giants Football Club
03.2022 - 03.2023
- Coordinated membership servicing, ticketing, merchandise, and on-field/off-field activations to enhance member experience.
- Executed fan engagement activities and corporate hospitality support on match days to elevate guest satisfaction.
Gameday Assistant
Parramatta Eels Rugby League Football Club
03.2022 - 12.2022
- Coordinated event operations, signage setup, and activations for home matches to enhance fan experience.
- Managed merchandise setup and organization for matchday logistics, ensuring smooth operations and availability of products.
University Internship
Wests Tigers Rugby League Football Club
03.2019 - 09.2019
- Assisted with membership and merchandise servicing in internship unit at university, ensuring smooth operations and member satisfaction.
Education
Bachelor of Business - Sports Management & Marketing
Western Sydney University
Parramatta, NSW01.2022
Higher School Certificate -
Rouse Hill Anglican College
Rouse Hill, NSW01.2016
Skills
Account management skills
Sales acumen
Communication effectiveness
Collaborative teamwork
Problem-solving abilities
Organised approach to tasks
Adaptable mindset for change
Motivated self-starter
Attention to detail in execution
Relationship cultivation and partnership development
Customer service
Growth-oriented pipeline development
Timeline
Partnerships Coordinator
Penrith Panthers Rugby League Club
11.2025 - Current
Partnerships Support
Penrith Panthers Rugby League Football Club
01.2025 - 11.2025
Membership Coordinator
Penrith Panthers Rugby League Football Club
02.2023 - 11.2025
Membership Assistant
Greater Western Sydney Giants Football Club
03.2022 - 03.2023
Gameday Assistant
Parramatta Eels Rugby League Football Club
03.2022 - 12.2022
University Internship
Wests Tigers Rugby League Football Club
03.2019 - 09.2019
Bachelor of Business - Sports Management & Marketing
Western Sydney University
Higher School Certificate -
Rouse Hill Anglican College