Lachlan Petfield

Building strong client relationships, uncovering new business opportunities, and developing advanced account management capabilities. This role focuses on deepening relationship management and account growth expertise, drawing on both sales acumen and broad product knowledge. Additionally, the Client Executive actively contributes to collaborative solution development within the team.

Highlight: Played a significant role in selling in a $2.7 million Mental Fitness partnership campaign for Medibank Private and led the day-to-day implementation of the campaign.

• Built upon and strengthened the relationship between Nunn media and clients (Levi's & Zenexus). Often being the agency contact for the Levi's marketing team (brand, direct to consumer and wholesale).
• Planned, executed and reported upon brand and performance (eCommerce) campaigns for Levi's.
• Lead weekly/fortnightly WIP's with Levi's.
• Deliver monthly eCommerce reports as well as lead all Levi's brand campaign presentations (as well as ad hoc PCA's for Zenexus).
• Responsible for the training and development of the new account co-ordinator.

• Run weekly/fortnightly client WIP's, usually being the only agency representative from Starcom's side
• Provide a high level of service by connecting with Brand Manager's for all clients
• Update and distribute client reporting
• Oversee the monthly proforma (finance invoices) process, overlooking the account co-ordinators work
• Keeping across market trends and potential publisher opportunities where applicable and would benefit the client.

• Managing agency resources to deliver a high-quality service and advanced digital solutions to ensure client KPI's are met on time, to budget and to the highest standards
• Daily and weekly budget pacing to ensure budgets are spent evenly and invoices are correctly reconciled at the end of each month
• Regular and accurate report writing for weekly and fortnightly client
• WIP'S
• Responsible for leading the monthly finance process for all clients, from initial proforma completion to the delivery of invoice to the client.