Laila Hassan
Melbourne,VIC
Summary
A fashion enthusiast with 6 years of experience and enjoys keeping up to date regarding Fashion. Eager to contribute towards the ever changing fashion industry with creativity and innovation. Motivated to work hard, attention to details and clear understanding of the task. Quick Learner and able to work under deadlines.
Overview
6
6
years of professional experience
Work History
Senior Fashion Designer
Weaves corporation (khaadi)
Karachi, Sindh
03.2024 - 02.2025
- Designed innovative apparel collections aligning with market trends and brand vision.
- Conducted fabric selection, ensuring quality and sustainability in design materials.
- Created detailed technical sketches for production team to follow accurately.
- Participated in fitting sessions, providing feedback on garment construction and fit.
- Researched fashion trends, analyzing competitor designs to inform creative direction.
- Assisted in developing seasonal lookbooks and marketing materials for promotional campaigns.
- Analyzed sales data to identify areas of improvement.
- Maintained accurate records of all design sketches, fabric selections within an organized filing system.
- Participated in brainstorming sessions with design teams to develop innovative concepts.
- Established relationships with vendors to source fabrics and other materials for designs.
- Worked closely with pattern makers to review samples from factories.
- Developed mockups or product samples using digital or manual design equipment.
Senior Fashion Designer
Junaid Jamshed (J.)
KARACHI, Sindh
12.2022 - 02.2024
- Designed innovative apparel collections aligning with market trends and brand vision.
- Reviewed fabric swatches, trims, prints, and colors for upcoming collections.
- Managed design process of new accessories to fit with clothing line.
- Created detailed technical sketches for production team to follow accurately.
- Participated in fitting sessions, providing feedback on garment construction and fit.
- Researched fashion trends, analyzing competitor designs to inform creative direction.
- Analyzed sales data to identify areas of improvement.
- Participated in brainstorming sessions with design teams to develop innovative concepts.
- Established relationships with vendors to source fabrics and other materials for designs.
- Worked closely with pattern makers to review samples from factories.
Fashion Designer
Bonanza Satrangi
KARACHI, Sindh
12.2018 - 11.2022
- Designed seasonal collections aligning with market trends and customer preferences.
- Collaborated with textile vendors to select fabrics and materials for production.
- Oversaw fitting sessions, ensuring accurate measurements and design integrity.
- Coordinated with production teams to streamline manufacturing processes and timelines.
- Researched fashion trends, competitor offerings, and consumer behavior for insights.
- Mentored junior designers, providing guidance on design techniques and industry standards.
- Worked closely with pattern makers to ensure accuracy in garment construction.
- Coordinated photo shoots of finished products for catalogs and websites.
- Developed mockups or product samples using digital or manual design equipment.
Education
Bachelor of Arts - Fashion Design
Asian Institute of Fashion Design
Karachi, Sindh 06.2025 - 07.2018
Skills
- Adobe photoshop
- MS office
- Apparel design
- Technical sketching
- Vendor management
- Pattern making
- Team collaboration
- Time management
- Effective communication
- Fashion forecasting
- Fashion illustration
- Fashion styling
Languages
Urdu
First Language
English
Advanced (C1)
C1
Accomplishments
- 2 Awards for bestselling product in 2022
Timeline
Bachelor of Arts - Fashion Design
Asian Institute of Fashion Design
06.2025 - 07.2018
Senior Fashion Designer
Weaves corporation (khaadi)
03.2024 - 02.2025
Senior Fashion Designer
Junaid Jamshed (J.)
12.2022 - 02.2024
Fashion Designer
Bonanza Satrangi
12.2018 - 11.2022