Summary
Overview
Work History
Education
Skills
Certification
Projects
Hobbies and Interests
References
Accomplishments
References
Timeline
Generic
Lakshmi Priya Kanneganti

Lakshmi Priya Kanneganti

Sydney,NSW

Summary

Dynamic UX/UI Designer with a proven track record at the Australian Digital Health Agency, enhancing user experiences through innovative design solutions. Skilled in Figma and customer journey mapping, I successfully increased app adoption by introducing Electronic Prescriptions, demonstrating strong analytical and problem-solving abilities in agile environments.

Overview

16
16
years of professional experience
1
1
Certification

Work History

UX/UI and Service Designer

Australian Digital Health Agency
10.2022 - Current
  • Company Overview: ADHA is a corporate Commonwealth entity established by Public Governance with a vision to have a healthier future for Australians through connected healthcare using innovative digital services and technologies.
  • As a designer, my role at ADHA is to design evidence based intuitive and inclusive solutions using human centered design process across different features for My Health app and other channels in a large complex environment.
  • Applied strong research skills through interviews and created an end to experience & journey maps to identify user pain points and opportunities.
  • Created low to hi-fi designs and prototypes to validate design solutions with users using Figma.
  • Conducted usability testing, A/B test to inform design decisions and enhance user experience.
  • Presented design concepts and insights to stakeholders, securing buy-in and aligning cross-functional teams around user-centered goals and accessibility standards in an agile ways of working.
  • The introduction of Electronic Prescriptions led to a significant increase in app adoption within just 2 weeks. Featured on 9News 68.8K unique users have added at least one electronic prescription through MHA 261.4K prescriptions have been added, with an average of 3.8 tokens per user.
  • ADHA is a corporate Commonwealth entity established by Public Governance with a vision to have a healthier future for Australians through connected healthcare using innovative digital services and technologies.

UX Designer

WooliesX
11.2021 - 10.2022
  • Company Overview: WooliesX is a critical part of the Woolworths Group since 2017 with a mission to create better experiences together and make customers everyday lives easier.
  • As a UX designer, my role at WooliesX is to design innovative product solutions for RF device using Human Centred Design process and involving deeply to support product design end to end in an Agile Ways of Working.
  • Organising and facilitating research & usability test sessions with users at Woolworths stores to gather insights & to validate concept solutions.
  • Creating personas & end-to-end customer journeys to identify pain points and opportunities.
  • Working closely with Stakeholders, BA's, Tech leads, PM, Data scientists, Dev's and QA's.
  • Facilitating Co-design sessions to ideate concept solutions collaboratively.
  • Creating usecase scenarios, wireframes & prototypes to communicate solutions with stakeholders and product team members using Figma.
  • Participating in sprint planning and refinement sessions to support product team by communicating agreed design solutions.
  • Actively involving in cross tribe & squad ceremonies to align with companies strategy and vision.
  • Improved online stock pick rate for the store team members by incorporating Multiple Locations solution in RF device to identify item's additional location by navigating within the store.
  • WooliesX is a critical part of the Woolworths Group since 2017 with a mission to create better experiences together and make customers everyday lives easier.

UX/UI Designer

Dept of Communities & Justice NSW
09.2020 - 11.2021
  • Company Overview: NSW Civil & Administrative Tribunal(NCAT) provides specialist tribunal services to help NSW citizens resolve an issue or dispute fairly and according to the law.
  • As a UX designer, my role at DCJ is to lead and conduct in-depth research, identify opportunities & solve using design thinking approach.
  • Planning and conducting user research and analysing existing data from the reporting team.
  • Creating end to end customer journeys, personas and user segments.
  • Facilitating workshops with stakeholders, presenting UX recommendations, high fidelity designs and conducting usability testing.
  • Working closely with Project Manager, Solution Architect, BA's, Change Managers, SME's and facilitating internal workshops to clarify and align on project goals.
  • Successfully pitched the concept of dynamic form flow for various NCAT online forms and was nominated as a champion to support all other online forms throughout Digital Reform Program(DRP).
  • NSW Civil & Administrative Tribunal(NCAT) provides specialist tribunal services to help NSW citizens resolve an issue or dispute fairly and according to the law.

Service & CX Designer

Dept of Education NSW
05.2019 - 08.2020
  • Company Overview: EDConnect is a large and complex customer-centred shared services organisation that exists to support schools and corporate areas in the NSW Department of Education.
  • As a CX & Service designer, my role at EDConnect is to identify opportunities & solve through various projects using CX design capabilities and HCD process across shared service organisation.
  • Gathering and analysing quantitative data from Service Intelligence team.
  • Identifying data points from qualitative research and synthesising with cross-functional team members both face to face and virtually using tools like Miro.
  • Co-facilitating workshops and refining concepts for further approvals from Stakeholders.
  • Working simultaneously on various projects by prioritising tasks, planning and liaising with project team members & key stakeholders whenever required.
  • Successfully improved 13.56% call quality for Level 1 contact centre using the HCD process. Received approvals for Feedback Function concept to move forward with further phases & many more success stories.
  • EDConnect is a large and complex customer-centred shared services organisation that exists to support schools and corporate areas in the NSW Department of Education.

UX/UI Designer

Wisr
02.2019 - 05.2019
  • Company Overview: Wisr is Australia's first neo-lender, providing a new way of helping Australians get a smarter, fairer, Wisr deal on personal loans.
  • My role at Wisr is to improve online credit score and application forms by understanding user and business needs for both mobile and web applications.
  • Qualitative & Competitive Research.
  • Creating journey maps.
  • Ideating concept solutions, wire-frames and Prototypes to test with end users.
  • Wisr is Australia's first neo-lender, providing a new way of helping Australians get a smarter, fairer, Wisr deal on personal loans.

UX/UI Designer

WBS Technology
02.2019 - 03.2019
  • Company Overview: WBS Technology is dedicated to the innovation and digital transformation of buildings into smart ecosystems through cost-effective, scalable and transparent technology.
  • My task at WBS is to improve the user experience by conducting user research and validating the design solution for EMIoT application and filling the gaps for Self-test mobile application.
  • Qualitative & Quantitative research and competitors analysis.
  • Creation of an emotional journey and gathering user insights.
  • Ideation, Wire-framing and Prototyping.
  • Usability testing and Re-iteration of prototype.
  • Improving the user flow of the existing design by understanding different use-case scenarios.
  • Working closely with product team by providing design assets for Android and iOS applications.
  • Designs were delivered successfully within the tight deadlines for self-test mobile application. Research findings were incorporated into EMIoT product for future releases.
  • WBS Technology is dedicated to the innovation and digital transformation of buildings into smart ecosystems through cost-effective, scalable and transparent technology.

UX/UI Designer

ScalaMed
08.2018 - 10.2018
  • Company Overview: ScalaMed is developing a mobile application to manage medical prescriptions in users smartphone devices for US audience.
  • My goal was to gather user insights from existing research data and usability testing which was conducted remotely using Agile methodology.
  • Gathering user insights from existing research data and usability testing.
  • Facilitated workshops with stakeholders.
  • Demonstrate best possible UX/UI solutions.
  • Create design collaterals.
  • Participate in Agile ceremonies and sprint activities using JIRA.
  • ScalaMed is developing a mobile application to manage medical prescriptions in users smartphone devices for US audience.

UX/UI Designer

E-Web Marketing
02.2018 - 04.2018
  • Company Overview: E-Web Marketing is a Digital Marketing Agency where I had the opportunity to work with multiple clients like Rhino Leather, Phyt's and Online Thi chi.
  • My role was to improve user experience by highlighting the pain points using tools like Google Analytics and Insight dashboard and lower the user bounce rate by redesigning the solution.
  • Gathering user insights using insight dashboard tool and Google Analytics.
  • Producing low-fi and high-fi wireframes and design landing pages.
  • Presenting research analytics and recommending solutions to team members.
  • Improved customer experience for checkout pages for both Rhino Leather & Phyt's websites and reduced customer bounce rate for those web applications.
  • E-Web Marketing is a Digital Marketing Agency where I had the opportunity to work with multiple clients like Rhino Leather, Phyt's and Online Thi chi.

UX Designer

Westfield Scentre Group
03.2017 - 05.2017
  • Company Overview: Scentre Group was implementing a mobile solution for customer Home to Home journey to improve the customer shopping experience.
  • My task was finding user pain points throughout a home to home journey process and provide design recommendations to the team.
  • Proposed design recommendations for features like indoor navigation and click & pick options via Westfield mobile app.
  • Scentre Group was implementing a mobile solution for customer Home to Home journey to improve the customer shopping experience.

Quality Analyst

AMP
07.2009 - 03.2010
  • AMP upgraded their website to reflect planner portal and customer portal.
  • My role was to understand functional specification and write test cases and find bugs from the testing.
  • Active involvement in UAT(User Acceptance Testing) to ensure the system is meeting company requirements and business specifications.
  • Reporting and tracking defects via defect management tool (Quality Centre).

Education

UX Design Immersive -

Academy Xi
Sydney
01.2019

Bachelor of Computer Science -

Acharya Nagarjuna University
India
01.2008

Skills

  • Miro
  • Figma
  • Sketch
  • Usertestcom
  • Axure
  • DevOps
  • SharePoint
  • Google Drive
  • Confluence
  • Mobile app design
  • Wireframing Skills
  • Design research
  • Wireframing and prototyping
  • Analytical skills
  • Critical thinking
  • Problem solving
  • Customer journey mapping
  • Cross-functional collaboration
  • Information architecture
  • Agile methodologies
  • Usability testing
  • Prototyping

Certification

  • Certified Agile Specialist, 01/01/23, SoftEd, Australia
  • Certified communicator, Think on Your Feet, 01/01/24, Skills Development Group, SoftEd, Australia

Projects

Reachout Australia Service NSW National Institute of Dramatic Art (NIDA)

Hobbies and Interests

  • Attending Design Meetups
  • Painting
  • Sketching
  • Crafting
  • Gardening
  • Music

References

A list of Professional and Personal references can be made available upon request.

Accomplishments

Led the end-to-end design of the nationally recognized My Health app and Electronic Prescription feature, simplifying access to health records and medication services for millions of Australians. Delivered intuitive, inclusive experiences through user research, journey mapping, wireframing, and usability testing, driving adoption, trust, and improved engagement across the digital health ecosystem

References

References available upon request.

Timeline

UX/UI and Service Designer

Australian Digital Health Agency
10.2022 - Current

UX Designer

WooliesX
11.2021 - 10.2022

UX/UI Designer

Dept of Communities & Justice NSW
09.2020 - 11.2021

Service & CX Designer

Dept of Education NSW
05.2019 - 08.2020

UX/UI Designer

Wisr
02.2019 - 05.2019

UX/UI Designer

WBS Technology
02.2019 - 03.2019

UX/UI Designer

ScalaMed
08.2018 - 10.2018

UX/UI Designer

E-Web Marketing
02.2018 - 04.2018

UX Designer

Westfield Scentre Group
03.2017 - 05.2017

Quality Analyst

AMP
07.2009 - 03.2010

UX Design Immersive -

Academy Xi

Bachelor of Computer Science -

Acharya Nagarjuna University

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Lakshmi Priya Kanneganti