Summary
Overview
Work History
Education
Timeline
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Caitlin McCormack

Unanderra,NSW

Summary

Communications specialist with experience delivering campaigns for some of Australia’s most loved brands, including Moccona Coffee and L’OR. I’ve worked across everything from small local activations to multi-million dollar national campaigns, creating content that connects with people and drives action. I’m now looking to bring these skills to a fresh challenge.

Overview

3
3
years of professional experience

Work History

Digital and Social Media Specialist

JDE Peets
08.2023 - Current
  • Develop and deliver multi-channel digital and social media campaigns for an iconic portfolio of heritage brands, including Moccona Coffee, L’OR Espresso, and Piazza D’Oro.
  • Plan, write, and publish content across Facebook, Instagram, TikTok, CRM, and brand websites, tailoring creative to suit diverse budgets ranging from small tactical activations to multi-million-dollar national campaigns.
  • Manage relationships with media agencies to coordinate high-impact paid campaigns, maintaining consistency with brand heritage and campaign objectives.
  • Oversee influencer collaborations from sourcing and briefing through to approvals, content delivery, usage rights, and performance tracking.
  • Manage community engagement for well-known national brands by responding to public enquiries and comments within agreed SLAs, including during sensitive brand issues.
  • Monitor, measure, and report on campaign performance, providing data-driven insights to optimise engagement and strengthen brand positioning.
  • Collaborate with cross-functional teams and stakeholders to align communications with overall marketing, brand, and business objectives.
  • Deliver high-quality creative assets and messaging under tight deadlines for seasonal launches, limited-edition products, and high-profile brand moments.

Junior Marketing Executive

Douugh - Fintech Banking App
05.2023 - 08.2023
  • Supported the development and delivery of marketing campaigns for a new fintech app, requiring rapid upskilling in financial literacy and regulations.
  • Created digital content and customer communications on sensitive financial topics, ensuring accuracy, compliance, and clarity for non-technical audiences.
  • Assisted with social media management, writing copy for paid and organic channels, and engaging with customers to address queries and build trust.
  • Collaborated with product and compliance teams to ensure marketing materials adhered to financial regulations and brand voice.
  • Monitored engagement metrics and reported on campaign performance to guide future marketing activity.

Head Intern - Marketing

The Love Company
01.2023 - 06.2023
  • Lead the planning and delivery of marketing campaigns.
  • Conducted market research to inform campaign planning and creative direction.
  • Created comprehensive reports to track progress of team goals, leading to improved decision-making processes.
  • Lead a team of interns, fostering a supportive work environment and promoting professional development.
  • Delegated appropriate responsibilities to individual interns based on their skills, strengths, and areas of interest.

Education

Bachelor of Arts - Communications

University of Western Sydney
Sydney, NSW

Certificate II - Digital Media Foundations

MFA

Timeline

Digital and Social Media Specialist

JDE Peets
08.2023 - Current

Junior Marketing Executive

Douugh - Fintech Banking App
05.2023 - 08.2023

Head Intern - Marketing

The Love Company
01.2023 - 06.2023

Bachelor of Arts - Communications

University of Western Sydney

Certificate II - Digital Media Foundations

MFA

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Caitlin McCormack