Summary
Overview
Work History
Education
Skills
Certification
Work Preference
Timeline
BusinessAnalyst
Lana Abro

Lana Abro

Account Director, Advertising

Summary

With over 23 years of experience in the advertising industry, I specialise in advertising, marketing, customer communications, and partnership management. My career includes eight and a half years in marketing and customer communications and three years in partnership management, providing me with a versatile skill set.

I have worked with prestigious brands like L’Oréal, Coca-Cola, Nestlé, and Johnson & Johnson, among others, enhancing my creative thinking and understanding of brand dynamics and consumer engagement. I thrive in creative environments and embrace challenges, whether working independently or in a team.

I excel in building strong relationships with internal teams and external stakeholders, ensuring aligned collaboration on projects. My multitasking abilities and budget management skills yield cost-efficient results. My commitment to excellence and adaptability makes me an asset in the advertising landscape, helping me navigate complexities and drive successful initiatives.

Overview

23
23
years of professional experience
2
2

Certifications

1
1
years of post-secondary education

Work History

Client Service Director

Ideology
PERTH
07.2023 - Current
  • Cultivating strong client relationships, translating briefs into actionable project specifications to facilitate effective communication between clients and the design team for optimal outcomes to ensure timely project completion and delivery.
  • Managing comprehensive project lifecycle, from initial client engagement to final delivery. Ensuring high-quality outputs across website development, brand identity creation, and communications design.
  • Developed internal operations improvements, including digital tools to streamline workflows and boost team productivity through strategic scheduling.
  • Managing internal operations, scheduling tasks and conducting weekly meetings.
  • Collaborating with web developers to refine and translate web designs.
  • Conducting thorough UAT processes, coordinating with developers for refinements, managing client feedback integration, ensuring project alignment with stakeholder expectations.
  • Leading cross-functional teams to deliver high-impact client projects, ensuring seamless collaboration between design and strategic teams for optimal outcomes.
  • Budget forecasting and management across the business, ensuring efficient resource allocation.

Account Director

Wunderman Thompson
PERTH
11.2021 - 06.2023
  • Managed the successful delivery of multiple campaigns for Western Power, across TV, radio, digital, and social platforms, driving brand visibility.
  • Oversaw award-winning projects for West Australian Ballet, including their 2023 Season launch and Goldberg Variations ballet season.
  • Developed strong client relationships while overseeing a team of two, balancing client needs with internal resources for optimal outcomes.
  • Managed the production of two Ballet News publications for West Australian Ballet, showcasing meticulous attention to detail and brand consistency.
  • Managed high-impact creative campaigns for key clients, ensuring alignment with business objectives, budget compliance and timely delivery across diverse media channels.

Senior Marketing Specialist (Freelance)

Alinta Energy
PERTH
07.2021 - 11.2021
  • Led customer acquisition campaigns across multiple channels, driving growth and retention for residential customers while managing key partnerships.
  • Managed and developed the Alinta Energy Christmas Pageant 2022, collaborating with Channel 7 to deliver a memorable event that strengthened brand presence.
  • Optimised marketing budget allocation through strategic planning and monthly reviews, ensuring efficient resource utilisation and maximum ROI.
  • Developed strong relationships with external agencies and partners, ensuring seamless campaign execution and timely delivery of marketing initiatives.
  • Managed multi-channel customer acquisition campaigns, driving significant growth and retention for residential customers while managing key partnerships.
  • Cultivated strong agency relationships, ensuring seamless campaign execution and timely delivery of marketing initiatives aligning with long-term strategic goals.

Account Director (Freelance)

Wunderman Thompson
PERTH
05.2021 - 06.2021
  • Supported account management team, contributing to successful project outcomes.
  • Engaged with clients regularly, fostering strong relationships and trust through proactive communication, translating complex needs into actionable creative briefs.
  • Created seamless collaboration between studio and design teams, elevating project efficiency and creative output.

Lead Community Partnerships

Water Corporation
PERTH
10.2019 - 04.2021
  • Managed Community Partnership team budget, conducting annual forecasts and monthly reviews.
  • Oversaw a team of six, balancing permanent staff and contractors.
  • Crafted media and ministerial responses, collaborating with internal teams.
  • Managed contract negotiation for the partnership with the new WA Museum Boola Bardip.
  • Built strong relationships with internal and external stakeholders.
  • Leveraged existing partnership connections to drive measurable results in the partnership portfolio.
  • Championed the organisation's visibility at forums, fostering robust external relationships and positioning the company as an industry leader.

Partnerships Manager

Western Australia Cricket Association (WACA)
06.2018 - 10.2019
  • Led partnership portfolio for WACA & Perth Scorchers, driving brand activations and meeting contractual obligations. Managed BBL/09 season at Optus Stadium.
  • Devised creative activation strategies aligned with partner needs.
  • Collaborated with internal teams and external agencies to ensure high-quality service delivery.
  • Analysed partner objectives to develop tailored strategies.
  • Oversaw benefit fulfillment and identified opportunities for enhanced brand exposure and engagement.
  • Developed strong relationships with partners, internal departments, and venues.
  • Managed one team member to achieve collective partnership goals.
  • Created partnership initiatives, aligning brand activations with strategic objectives.
  • Implemented innovative approaches to maximise partner value and impact.

Marketing, Communications & Events Manager

REIWA
PERTH
06.2016 - 06.2018
  • Led brand strategy and managed high-profile events, developing cohesive messaging across all channels.
  • Oversaw a team of six, delivering impactful projects including REIWA's Centenary exhibition.
  • Developed marketing initiatives; planning and coordinating four major awards nights and conferences.
  • Conceptualised and delivered impactful events, strengthening industry relationships and member engagement.
  • Cultivated relationships with external agencies, driving creative solutions for REIWA's communication needs.
  • Executed successful marketing campaigns, enhancing REIWA's brand presence.
  • Managed budgets efficiently, ensuring optimal resource allocation for events and promotional activities.
  • Developed strong partnerships with suppliers and internal teams, facilitating seamless execution of marketing strategies.
  • Contributed to senior management decisions, driving organisational growth.

Marketing Manager

Galleria Shopping Centre
11.2015 - 06.2016
  • Managed creative marketing initiatives, including The Lion King exhibition and Avengers character events, boosting visitor engagement and retailer satisfaction.
  • Orchestrated comprehensive marketing strategies, managing budgets and agency relationships to deliver impactful customer-facing campaigns and promotions.
  • Developed strong relationships with retailers through daily communication, while effectively leading and mentoring a direct report in marketing operations.
  • Optimised media planning and bookings across online and offline channels, ensuring maximum reach and effectiveness of marketing communications.
  • Conceptualised and executed annual marketing plans, integrating advertising, public relations, and event planning to elevate the shopping centre's brand presence.

Marketing Operations Manager

Synergy
PERTH
05.2015 - 10.2015
  • Led cross-functional marketing campaigns, optimising budget allocation and enhancing brand visibility across multiple channels, resulting in measurable customer engagement growth.
  • Developed strong relationships with external agency partners and stakeholders, aligning communication strategies to drive customer-centric initiatives and achieve business objectives.
  • Overhauled operational processes for the Brand Engagement Team, integrating diverse marketing channels to create cohesive, cost-effective campaigns.
  • Developed comprehensive communication plans and managed budgets, ensuring efficient resource allocation and maximising ROI across marketing initiatives.
  • Spearheaded brand development strategies, aligning product management with marketing efforts to enhance Synergy's market position and customer value proposition.
  • Created multi-channel marketing strategies, integrating diverse platforms to create cohesive campaigns that significantly boosted customer engagement.

Retail Communications Manager

Synergy
06.2010 - 04.2015
  • Led customer-facing marketing campaigns, aligning with products and objectives.
  • Managed the Retail Communications forecasts and budget, supervised staff, and delivered key projects like the Future Energy Alliance launch.
  • Oversaw the development of the Synergy Life Magazine on an annual basis, reaching 920,000 customers.
  • Independently executed annual price increase communications, demonstrating adaptability and strategic thinking.
  • Developed strong relationships with advertising agencies, ensuring successful campaign delivery.
  • Provided leadership to direct reports, supporting their growth and KPI achievement.
  • Oversaw the creation of standard marketing collateral, ensuring on-brand, timely delivery within budget.
  • Managed diverse marketing initiatives from concept to execution, including TV, press, radio, and online campaigns.
  • Demonstrated strong project management and multitasking abilities.
  • Managed multi-channel marketing campaigns, aligning with company goals and products. Managed Retail Communications budget and supervised staff.
  • Promoted to Marketing Operations Manager in 2015.

Account Director

303 MullenLowe
PERTH
02.2008 - 06.2010
  • Led client campaigns, achieving notable brand visibility and engagement, driving client retention and revenue growth
  • Managed cross-functional teams, ensuring project delivery within tight deadlines
  • Developed strategic plans, resulting in increased client satisfaction
  • Enhanced client relationships, contributing to long-term partnerships
  • Facilitated seamless communication between departments

Account Director

LoweHunt
SYDNEY
06.2005 - 02.2006
  • Led strategic account management for major FMCG brands Nestlé and Coca-Cola, driving growth and fostering strong client relationships across diverse product portfolios.
  • Managed creative marketing initiatives for confectionery and beverage brands, resulting in enhanced market presence and consumer engagement.
  • Coordinated successful product launches and promotional campaigns, significantly boosting sales and market share for key accounts.
  • Promoted cross-functional partnerships to align marketing strategies with brand objectives, ensuring cohesive and impactful campaign execution.

Account Director

LoweBull
Johannesburg
10.2001 - 12.2003
  • Led strategic multi-media campaigns for major FMCG brands Johnson & Johnson, L’Oréal, and Unilever, driving brand visibility across diverse product categories.
  • Coordinated and managed the successful rebranding initiatives for Dulux Paints, resulting in measurable increases in consumer engagement and sales.
  • Conducted in-depth market analysis for Unilever, informing strategic decisions for Flora, Axe, and Rexona product launches and campaigns.
  • Promoted creative campaigns across the account portfolio, elevating brand visibility and consumer engagement.

Education

Advertising And Marketing

AAA School of Advertising
Johannesburg
01.1990 - 12.1990

Diploma - Advertising And Marketing

International Advertising Association
01.1990 - 12.1990

Matriculation - undefined

Damelin College
1991

Skills

  • Marketing Advertising
  • Customer Communications
  • Brand Management
  • Partnership Management
  • Campaign Development
  • Campaign Management
  • Budget Forecasting and Management
  • Team Leadership
  • Client Relationship Building
  • Teamwork and Collaboration
  • Attention to Detail

Certification

Core Leadership Program - Key Leader at AIM MAR 2013

Core Leadership Program - Coaching Skills at AIM APR 2013

Work Preference

Work Type

Full Time

Work Location

On-SiteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programs

Timeline

Client Service Director

Ideology
07.2023 - Current

Account Director

Wunderman Thompson
11.2021 - 06.2023

Senior Marketing Specialist (Freelance)

Alinta Energy
07.2021 - 11.2021

Account Director (Freelance)

Wunderman Thompson
05.2021 - 06.2021

Lead Community Partnerships

Water Corporation
10.2019 - 04.2021

Partnerships Manager

Western Australia Cricket Association (WACA)
06.2018 - 10.2019

Marketing, Communications & Events Manager

REIWA
06.2016 - 06.2018

Marketing Manager

Galleria Shopping Centre
11.2015 - 06.2016

Marketing Operations Manager

Synergy
05.2015 - 10.2015

Retail Communications Manager

Synergy
06.2010 - 04.2015

Account Director

303 MullenLowe
02.2008 - 06.2010

Account Director

LoweHunt
06.2005 - 02.2006

Account Director

LoweBull
10.2001 - 12.2003

Advertising And Marketing

AAA School of Advertising
01.1990 - 12.1990

Diploma - Advertising And Marketing

International Advertising Association
01.1990 - 12.1990

Matriculation - undefined

Damelin College

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Lana AbroAccount Director, Advertising