Lana Chegodaev
Sydney,NSW
Summary
A dedicated and results driven professional, with over 10+ years’ experience across B2B, buying and retail functions. Adept at developing strong vendor relationships and negotiation, strategic category planning and promotional initiatives to maximize profitability.
My experience encompasses strategic planning, vendor management, data analysis, cross-functional collaboration, range optimization, promotional initiatives, performance monitoring and risk management to drive business growth and profitability
Overview
13
13
years of professional experience
Work History
Category Manager - Technology & Print
Winc
11.2020 - Current
- Drive sales, margin growth & commercial objectives in Computer Hardware & Print Category valued at ~$62mil
- Implement strategic direction for category to drive growth and penetration; product offering, product life cycle, promotions and key selling strategies
- Negotiate supplier terms, develop and manage supplier relationships (~20) to ensure favourable commercial terms and pricing
- Steer tender processes, including bid identification, preparation, submission and evaluation
- Utilize data analytics and insights to determine market trends, make informed decisions regarding pricing/improving margins, promotions and inventory management
- Drive alignment and transparency with the Sales, Marketing, Procurement & Inventory teams, with a focus to improve customer experience
- Drive profit improvements across all customer segments, verticals and channels
- Coach and lead Category Specialist to develop their technical and analytical capability to drive continuous improvement and simplification in Merchandise processes
- Collaborated with cross-functional teams including sales, marketing, and operations to execute category plans effectively
- Develop and support Own Brand range offering and penetration to increase market share
- Develop and execute promotional campaigns and merchandising initiatives to drive category sales and increase visibility
- Consistently identify opportunities for growth within the category whilst managing risk.
Senior Category Specialist
Winc
07.2016 - 11.2020
- Support the Category Manager in the development and implementation of strategic business plans to drive revenue and profitability
- Manage the category with over ~5,000 SKUs
- Assist in range development & range offering
- Manage own brand Consumable range offering and penetration to increase margin and profitability
- Successfully contribute and implement formal Tender/RFP’s with various vendors
- Supplier Management – maintain strong supplier relationships through negotiations, trading terms, rebate & MDF, Reporting, Pricing and supplier performance, ensuring maximum profitability is derived
- Work closely with the Category Manager and Supply planning team in forecasting
- Manage product lifecycles for all nominated suppliers, using support from category manager to identify future trends
- Play a supporting role in the management of stakeholder accounts
- Work with cross-functional departments; Supply Chain, Marketing, Pricing, Sales & Finance to manage and drive down stock, promotional brand activity across marketing platforms to advertise brands, budget planning and supplier performance.
Assistant Buyer - Womens Footwear
David Jones
08.2013 - 07.2016
Assistant Buyer
Peeptoe Shoes
04.2011 - 07.2013
Education
Cert IV & Advanced Diploma - Styling & Creative Design
Whitehouse Insitute of Deisgn
Sydney01.2007
HSC -
Cecil Hills High School
Sydney12.2004
Skills
- Strategic planning
- Financial acumen
- Supplier negotiation
- Data analytics
- Project management
- Vendor relationship management
- Leadership & team Management
- Marketing, market trend & competitor analysis
- Cross functional collaboration
Timeline
Category Manager - Technology & Print
Winc
11.2020 - Current
Senior Category Specialist
Winc
07.2016 - 11.2020
Assistant Buyer - Womens Footwear
David Jones
08.2013 - 07.2016
Assistant Buyer
Peeptoe Shoes
04.2011 - 07.2013
Cert IV & Advanced Diploma - Styling & Creative Design
Whitehouse Insitute of Deisgn
HSC -
Cecil Hills High School
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