Lana Coleman
Wattle Ponds,NSW
Summary
CAREER SUMMARY: Results-oriented professional with over 20 years of experience in customer service roles, including 9 years as a high-performing New Home Sales Consultant and over 12 months as a Sales Manager. Proven track record of surpassing sales targets, building strong client relationships, and leading teams to achieve and exceed performance goals. Adept at analyzing market trends, implementing innovative sales strategies, and delivering exceptional customer service. Known for adaptability, effective communication, and a passion for exceeding customer expectations. Eager to contribute expertise to drive success in a dynamic organization.
Overview
9
9
years of professional experience
Work History
New Homes Sales Consultant and Sales Associate
Home Sales Consultant & Sales Associate
See Above
- I have leveraged my expertise in the building industry and customer service to excel in a dynamic sales environment
- With a focus on understanding client needs and market trends, I have consistently surpassed sales targets, fostering high levels of customer satisfaction and repeat business
- Key Responsibilities:
- Client Relationship Management: Cultivated and maintained strong relationships with clients, guiding them through the home buying process with a personalized approach
- Effectively communicated the unique selling points of new homes and addressed client inquiries
- Market Knowledge: Stayed abreast of real estate market trends, competitor offerings, and industry developments
- Applied this knowledge to provide clients with valuable insights, ensuring informed decision-making
- Sales Strategy Development: Developed and implemented innovative sales strategies to drive revenue growth
- Collaborated with cross-functional teams to ensure seamless coordination from initial contact through the closing of sales
- Negotiation and Closing: Skillfully negotiated terms and conditions to secure favorable agreements for both clients and the organization
- Managed the closing process efficiently to meet deadlines and exceed client expectations
- Documentation and Compliance: Ensured accurate and timely completion of all required documentation, adhering to legal and regulatory compliance standards
- Facilitated a smooth and transparent transaction process
- Team Collaboration: Collaborated with internal teams, including marketing, construction, and finance, to ensure a cohesive and integrated approach to the sales process
- Participated in team meetings and training sessions to enhance overall performance
- Customer Satisfaction: Prioritized customer satisfaction by providing exceptional service and addressing concerns promptly
- Maintained a customer-centric focus to generate positive reviews and referrals
- Continuous Learning: Stayed informed about new home designs, features, and industry best practices
- Engaged in professional development opportunities to enhance product knowledge and sales skills
Sales Manager
Hunter Homes
10.2022 - Current
- A Sales Manager leading a dynamic New Home Consultant team, I played a pivotal role in driving sales performance and ensuring the success of the sales force
- Through strategic leadership, team empowerment, and a customer-centric approach, I contributed to the achievement of organizational objectives
- Key Responsibilities:
- Leadership and Team Development: Led, motivated, and mentored a team of New Home Sales
- Consultants to achieve and exceed sales targets
- Provided guidance, coaching, and ongoing training to enhance individual and team performance
- Sales Strategy Formulation: Developed and implemented effective sales strategies aligned with organizational goals
- Analyzed market trends, competitor activities, and customer feedback to refine approaches and maximize sales opportunities
- Performance Management: Monitored individual and team performance metrics, conducting regular performance reviews and setting clear, achievable targets
- Implemented incentive programs to drive motivation and reward top performers
- Cross-Functional Collaboration: Collaborated with marketing, construction, finance, and other departments to ensure seamless coordination throughout the sales process
- Fostered a collaborative environment to enhance communication and overall team effectiveness
- Recruitment and Onboarding: Participated in the recruitment and selection of top-tier sales talent
- Conducted thorough onboarding processes to integrate new team members quickly and effectively
- Strategic Planning: Contributed to the development of annual sales plans and budgets
- Provided insights and recommendations based on market analysis, sales trends, and team performance
- Customer Relationship Management: Supported the team in building and maintaining strong relationships with clients
- Addressed escalated client concerns and ensured a high level of customer satisfaction
- Training and Development: Identified training needs and facilitated ongoing professional development programs for the team
- Ensured that team members were well-equipped with the latest product knowledge, sales techniques, and industry trends
- Reporting and Analysis: Generated and analyzed regular sales reports to track progress, identify areas for improvement, and present insights to senior management
- Utilized data- driven approaches to refine strategies and tactics
- Compliance and Documentation: Ensured adherence to legal and regulatory requirements in all sales transactions
- Oversaw the accurate and timely completion of documentation by the sales team
- As a Sales Manager, I successfully fostered a high-performance culture within the New
- Home Consultant team, resulting in increased sales, improved customer satisfaction, and enhanced overall team effectiveness
- I am eager to bring my strategic leadership and sales management expertise to contribute to the continued success of a forward-thinking organization.
New Home Sales Consultant
McDonald Jones Homes
01.2021 - 10.2022
New Home Sales Consultant
Hotondo Homes
05.2019 - 12.2020
New Home Sales Consultant
Eden Brae Homes
04.2018 - 05.2019
New Home Sales Consultant
Yarrum Designer Homes
04.2016 - 04.2018
Sales Associate
McDonald Jones Homes
09.2014 - 04.2016
Education
Responsible Service of Alcohol -
Bars
2001
Higher School Certificate -
Wallsend High School
1999
Skills
- Goals and Performance
- Team Oversight
- Persuasive Negotiations
- Product Knowledge
- Sales Process
- Coaching and Mentoring
- Time Management
- Verbal and Written Communication
- Continuous Improvements
- Communication and Engagement Techniques
Timeline
Sales Manager
Hunter Homes
10.2022 - Current
New Home Sales Consultant
McDonald Jones Homes
01.2021 - 10.2022
New Home Sales Consultant
Hotondo Homes
05.2019 - 12.2020
New Home Sales Consultant
Eden Brae Homes
04.2018 - 05.2019
New Home Sales Consultant
Yarrum Designer Homes
04.2016 - 04.2018
Sales Associate
McDonald Jones Homes
09.2014 - 04.2016
New Homes Sales Consultant and Sales Associate
Home Sales Consultant & Sales Associate
See Above
Responsible Service of Alcohol -
Bars
Higher School Certificate -
Wallsend High School
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