Lani Wilson
Sydney,NSW
Summary
Performance-orientated, vibrant candidate with expertise in retail account management and merchandise buying. Experienced in cultivating new business partnerships, managing supplier relationships and increasing customer satisfaction. Excellent business acumen, customer service skills and strategic planning.
Overview
11
11
years of professional experience
Work History
National Account Manager
Modern Brands
11.2022 - 12.2023
- Managed, supported and grew business relationships with 40 existing accounts and developed strategies to increase sales and revenue
- Developed sales strategies based on research of consumer buying trends and market conditions
- Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Developed and implemented comprehensive sales plans tailored to individual accounts to achieve sales objectives consistent with overall company short- and long-term objectives
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Negotiated contracts for favourable terms, resulting in increased profitability and client satisfaction.
- Operated within budgetary constraints, participated in development of annual budgets
- Tracked sales data to assess trends and make proactive strategy changes
- .Collaborated with cross-functional teams to develop targeted marketing strategies for national accounts
- Trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps
- Coordinated regular meetings with national accounts to review performance metrics, address concerns, and discuss potential areas of improvement.
- Liaised with with suppliers to develop new product ranges based on clients feedback
National Corporate Partnerships Manger
Good360
12.2020 - 11.2022
- The face of Good360 with corporate partners, responsible for being the partnerships & relationships leader for corporate partners
- Developed, maintained and enhanced corporate partnerships across 400 clients as well as identifying and developing new relationships to grow revenue base and flow of product
- Implemented systems, processes and reporting to streamline and simplify operations, improve insights and enhance outcomes
- Maintained accurate records of partners in the CRM system ensuring all contact details and communication summaries are current and an accurate reflection of all communication
- Developed, implemented and reviewed an annual Product Business Development Plan for national partnerships that enables successful stewardship of existing corporate partnerships, facilitates the procurement of new partnerships, and identifies areas for opportunity and improvement
- Contributed to and implemented strategies that enhance product assortment and donations in key categories to offer adequate support to members
- Reviewed and contributed to the merchandise strategy and assortment plan, identifying opportunities and engaging corporate partners to enhance the assortment
- Collaborated closely with other team members to ensure a consistent, central and high-quality partnerships program and a seamless flow of product through the system
- Contributed to strategic growth initiatives that expand the ways the business work with their corporate partners, including facilitating the implementation of cause marketing and other campaigns
- Created compelling and 'on brand' presentations, project plans, reports and other communications to connect with diverse audiences, including existing and potential partners
- Collaborated with cross-functional members of the Good360 team, and in particular the Marketing and Communications team helping to facilitate the implementation of cause marketing campaigns with partners.
Australian Product Manager
Signal Brands
01.2019 - 12.2020
- Responsible for the buying of all departments including apparel, footwear and accessories for both mens and women as well as handbags for all of Australia, totaling 17 locations
- Integral team member of successful Marketing campaigns, for example the Naito collection, through close communication with the marketing department
- Analysed sales figures daily, weekly and monthly basis with a special focus on inventory levels
- Organised store consolidations and transfers when required as a result of closely monitoring individual store sales and inventory
- Analysed product performance to determine if markdowns are required and communicate future promotional activity to all relevant departments
- Ensuring product month of floor timelines were met through constant contact with the logistics team as well as freight forwarders
- Constantly tracked trends in fashion and consumer buying to stay relevant
- Communicated continuously with the team on the field, specifically regional and store managers for feedback on product performance, stock consolidations and customer reactions to promotions
- Created and maintained accurate buy plans and shared all relevant product information to the wider teams
- Flagging potential product and pricing issues from occurring through observation and communication
Assistant Product Manager
Signal Brands
06.2018 - 01.2019
- Responsible for the product selection for outlets and online across all categories Nationally
- Created sku plans for eCommerce site and ensure the needs of the plans were met through liaising with the international head office team
- Ensured that seasonally appropriate product arrived online and in outlets at the correct time and relevant price
- Reviewed sales weekly across both channels and took necessary commercial actions immediately
- Managed inter-store transfers closely to ensure inventory levels are accurate
- Perform constant price analyses across both channels and action price changes
- Created and maintained strong relationships with suppliers and assist with third party product selection
Merchandise Planning Assistant
Suzanne Grae
01.2017 - 06.2018
- Managed weekly, monthly and seasonal reporting needs
- Generated purchase orders and ticket files
- Assisted in the management of replenishment SKUs across six departments
- Maintained strong relationships with field employees through regular store visits
- Created linecards to analyse historical data combined with current trends to identify potential selling patterns for new products
- Assisted in updating the buying critical time path by liaising with buyers and suppliers
- Supported the planner's strategy creation by pulling relevant data and providing recommendations
- Compiled daily, weekly, monthly and seasonal reports
- Liaised with focus stores, business managers and the store planner to maximize stores potential
- Developed an understanding of the needs, wants and expectations of the customer for planning purposes
- Lengthy communication with vendors regarding production information and deliveries
- Collated, analysed and summarised information for the preparation of the monthly OTB and SWOT analyses meetings
Sales Assistant
T2
10.2012 - 10.2017
- Assisted customers in selecting products based on their preferences and needs
- Offered personalised and tailored experiences to enhance the customer's shopping experience
- Maintained a clean and organized store environment, including restocking shelves and arranging displays
- Handled customer inquiries, complaints, and returns in a professional and timely manner
- Stayed up-to-date with product knowledge and industry trends to effectively communicate with customers
- Collaborated with team members to achieve sales targets and contribute to a positive work environment.
- Assisted in inventory management, including monitoring stock levels and reporting any discrepancies
Education
Bachelor of Arts - Communications
Macquarie University
North Ryde, NSW12.2015
High School Diploma -
Camps Bay High School
Cape Town, South Africa12.2010
Skills
- Communication
- Sales and Negotiation
- Team Collaboration
- Problem-Solving
- Strategic Thinking
- Certificate in Google Analytics
- Advanced Microsoft Office Skills
Email Address
lanirwil5@gmail.com
References Available
True
Contact Phone
0478 712 928
Personal Information
Date of Birth: 03/15/93
Timeline
National Account Manager
Modern Brands
11.2022 - 12.2023
National Corporate Partnerships Manger
Good360
12.2020 - 11.2022
Australian Product Manager
Signal Brands
01.2019 - 12.2020
Assistant Product Manager
Signal Brands
06.2018 - 01.2019
Merchandise Planning Assistant
Suzanne Grae
01.2017 - 06.2018
Sales Assistant
T2
10.2012 - 10.2017
Bachelor of Arts - Communications
Macquarie University
High School Diploma -
Camps Bay High School
Similar Profiles
Stacy FraneyStacy Franey
Account Support Supervisor at Crosley Brands dba Modern Marketing ConceptsAccount Support Supervisor at Crosley Brands dba Modern Marketing Concepts
Paras NagpalParas Nagpal
Senior School Coordinator at The Modern School (Branch of Modern School, Barakhamba road, New Delhi)Senior School Coordinator at The Modern School (Branch of Modern School, Barakhamba road, New Delhi)
Michael GasparMichael Gaspar
Business Consultant at Dunkin’ Brands/Inspire BrandsBusiness Consultant at Dunkin’ Brands/Inspire Brands
Holly MerryfullHolly Merryfull
Receptionist at MD ImagingReceptionist at MD Imaging
Claris NgClaris Ng
Food Service Worker at Guzman Y GomezFood Service Worker at Guzman Y Gomez