Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
Generic

Lara Gouliotidis

Melbourne,VIC

Summary

Dynamic and results-oriented People Manager with 18 years of progressive experience in the digital advertising industry. Proven track record of spearheading national departments and driving high performance results for clients. Adept at leading cross-functional teams to exceed revenue targets and deliver exceptional client satisfaction. Passionate about fostering a culture of innovation and excellence to propel organizational success.


Overview

17
17
years of professional experience

Work History

National Carat Programmatic Lead

dentsu/Carat
11.2021 - Current
  • Leading a high performing department consisting of 20 people across the Eastern Seaboard and onboarding the SA market
  • Managing and directing an offshore team which includes various career levels
  • Stakeholder management - Cultivate and maintain relationships with key industry partners, vendors, and technology providers
  • Lead and deliver departments P&L, presenting this to senior management fortnightly
  • Manage adherence of benchmarks of team’s remuneration as well as ensuring these maintain profitability across all client accounts
  • Manage and monitor each market’s workload and client allocation to effectively deploy resource and maximise output
  • Futureproof the business by leading and maintaining compliance - through the usage of correct technology, ensuring processes, business rules and quality checks are adhered to
  • Managing hiring and onboarding for each state as well as performance management and restructuring where required
  • Identifying and creating processes to create efficiencies and reduce menial tasks within the workflow ecosystem
  • Learning and development across all team members, including facilitation of training and facilitating growth opportunities
  • Support and influence group-wide people initiatives and lead for direct reports (reviews, goal setting, wellbeing)
  • Support the dentsu Programmatic Leadership Team in activating business or group wide directives, resourcing reviews and restructures, as well as people and culture initiatives
  • Work with all major technology partners to ensure clients are provided with the best products and rates
  • Uphold a positive working culture within the department, ensuring the organisation is recognised for maintaining a strong reputation with all internal and external stakeholders
  • Identify any new platform technologies in market where needed and work with the senior teams on self-service adoption plan
  • Pinpoint client needs and rectify by identifying a current programmatic technology solution
  • Create and maintain best operational process, ensuring that various teams are collaborating effectively
  • Be the lead of the delivery of programmatic education or product updates to agency client teams or clients direct
  • Responsible for deploying allocated team resources to maximise team output and client service levels.

National Programmatic Director

Dentsu Programmatic
09.2019 - 11.2021
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Director, Activation Team VIC, SA & WA

Dentsu/amnet
03.2017 - 09.2019
  • Managed over 20 direct reports across multiple markets
  • Facilitated cross-functional collaboration for improved decision-making processes within organization.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Cultivated positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

Senior Manager, Activation Team

Dentsu/amnet
08.2015 - 03.2017
  • Lead team of over 15 direct reports who managed some of Australia's largest digital advertising campaigns, including Federal and Victorian Government, Mondelez, GM and The Good Guys

Cross Platform Account Manager

News Corp Australia National Sales
03.2014 - 08.2015
  • Sales Rep for one of Australia's largest publishers, selling ad space for both print and online and exceeding sales targets each quarter
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Developed customized account plans for clients to help them achieve their business goals.

Victorian Digital Ad Operations Manager

News Corp Australia National Sales
09.2011 - 03.2014

Sales and Operations Manager

Aussie Group (United Kingdom)
03.2009 - 06.2011

Production Executive

oOh! Media
10.2007 - 03.2009

Education

Postgraduate Certificate - Media Sales

Monash University
Melbourne, VIC
01.2007

Bachelor of Arts - Media & Politics

La Trobe University
Melbourne, VIC
01.2005

Skills

  • People management
  • Leadership
  • Business operations
  • Stakeholder management
  • Operations Management
  • Team Management
  • Human Resources
  • Contract Management
  • Customer Billing
  • Strategic Planning
  • Problem-Solving
  • Vendor Management

Websites

References

Available upon request

Timeline

National Carat Programmatic Lead

dentsu/Carat
11.2021 - Current

National Programmatic Director

Dentsu Programmatic
09.2019 - 11.2021

Director, Activation Team VIC, SA & WA

Dentsu/amnet
03.2017 - 09.2019

Senior Manager, Activation Team

Dentsu/amnet
08.2015 - 03.2017

Cross Platform Account Manager

News Corp Australia National Sales
03.2014 - 08.2015

Victorian Digital Ad Operations Manager

News Corp Australia National Sales
09.2011 - 03.2014

Sales and Operations Manager

Aussie Group (United Kingdom)
03.2009 - 06.2011

Production Executive

oOh! Media
10.2007 - 03.2009

Postgraduate Certificate - Media Sales

Monash University

Bachelor of Arts - Media & Politics

La Trobe University

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Lara Gouliotidis