Larissa Altera
Kenwick,WA
Summary
A leader with passion and persistence who is Self-motivated to pursue excellence and achieve success through going over and beyond expectations. Organized and dependable with a craft at managing multiple projects at once while maintaining priorities and a positive attitude. Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
22
22
years of professional experience
Work History
Group Commercial Manager
Gibson and Benness Industries
01.2020 - Current
- Accountable for the continued financial growth of Commercial Sales through various markets including - specification - Construction/Builder contract negotiation and trade sales account management
- Maintained close working relationships with tier 1 architectural and design clients
- Management of the GBI showroom and staff at Wembley Homebase
- Development and execution of a strategic plan to drive specification growth and commercial sales within Western Australia – Achieved an average of 39% and above gross profit margin on all sales
- Reconnect and maintain relationships with key stakeholders, including architects, specifiers, and designers
- Project manage supply agreements with Commercial builders, fabricators and installers
- Manage and Coach the sales support team to ensure product knowledge and sales orders are accurately processed..
- Provide regular reports and updates to company Directors on performance against targets and strategic initiatives
- Initiate and develop marketing campaigns and sales tools to support specification growth
- Negotiated contracts with clients and developed relationships with key personnel.
State Sales Manager
Stoneworld Australia
04.2017 - 11.2019
- Stoneworld are a national tile wholesaler of 30 years
- Responsible for leading the WA arm into the commercial building and construction industry
- The target market consisted of project builders through to architectural specifiers and installers.
- In a highly competitive marketplace contracts were developed with leading builders across WA including the following:
- Bunnings Commercial – Contract Value (WA & Rolled out Nationally) in excess of $2million Preferred Supplier through their Trade and Commercial Construction Division – Development of trade agreements, implementation of strategies pricing and execution of staff training across all Trade Specialists
- BGC Residential – Contract initiation and documentation of tile supply to 1500 homes per year
- Schlager group – Project Builders and Facilities Management Company – Preferred Supplier Contract
- Niche Developments - contract finals for exclusive supply agreement (Value Over $1million)
State Manager Sales & Marketing
CFS, Commercial Furniture Solutions
09.2015 - 03.2018
- Commercial and educational custom designed furniture
- Managed sales and marketing across architectural and custom created fit-out solutions
- Scope of works extended across flat pack fit out through to complete interior design project management
- Successfully achieved on going sales results within architectural market
- Project managed custom fit outs
- Increased sales growth of 20% in 2015 and 22% in the first quarter of 2017
- Responsible for meeting KPIs and exceeding targets
- Attended to complaints, feedbacks and provided technical support to clients
WA Sales Manager
Choice Design Flooring
01.2012 - 08.2015
- Worked autonomously managing the company's sales growth across retail and commercial markets
- Responsible for marketing initiatives and staff training across 32 retail outlets
- Maximisation of sales across retail sectors
- Mentoring and motivation of sales staff and
- Project management through architectural and interior designers
- Tender management
- Sales budgets and quarterly targets
Business Development Manager
OfficeMax
11.2008 - 12.2011
Business Development Manager
Eveneer Pty Ltd
01.2002 - 01.2007
Education
Advanced Diploma - Media Marketing And Event Management
Curtin University of Technology
Perth, WA1999
Bachelor of Arts - Human Sciences - Psychology, Consumer Law
Edith Cowan University
1994
Skills
- Extensive experience selling high end building products
- Strong network of contacts with tier 1 Architects, Designers and Commercial Builders
- Strong Organisational, planning and negotiating skills
- Polished presenter - articulate and well presented
- Experienced in tendering for and winning projects
- Energetic and tenacious character with desire to win
- Sales and Marketing Strategist with media management skills
- Sales Strategies
Additional Information
- Hr License
- First Aid CertificateRegistered International Coach
- BHSAI – Accredited International Coach EFA Instructor Level 1,
- SPECIAL ACHIEVEMENTS
- Award of Excellence Nominee - Women in Construction Mentoring Program WA 2022
- Nominee - BP Young Businessperson of the Year Western Australia
- Recipient of the AJA award (Australian Journalists Association) for Excellence in Feature writing Human Interest 1992
- Internationally Ranked Equestrian (2005-2006 top 10 placing – National Horse Trials Star Search) West Australian Elite Squad Member (WAHT)
Timeline
Group Commercial Manager
Gibson and Benness Industries
01.2020 - Current
State Sales Manager
Stoneworld Australia
04.2017 - 11.2019
State Manager Sales & Marketing
CFS, Commercial Furniture Solutions
09.2015 - 03.2018
WA Sales Manager
Choice Design Flooring
01.2012 - 08.2015
Business Development Manager
OfficeMax
11.2008 - 12.2011
Business Development Manager
Eveneer Pty Ltd
01.2002 - 01.2007
Advanced Diploma - Media Marketing And Event Management
Curtin University of Technology
Bachelor of Arts - Human Sciences - Psychology, Consumer Law
Edith Cowan University
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