Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Additional
Timeline
Generic

LARRY PARANE

Summary

Dynamic marketing and graphic design professional with a proven track record and experience of over 15 years, enhancing customer engagement through eye-catching visuals and effective brand management. Expert in video editing and creative thinking, I excel in collaborative environments, consistently delivering high-quality designs that surpass project objectives.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Marketing & Communications Coordinator

Learning Through Music
11.2019 - Current
  • Created fresh, crisp graphics and engaging copy.
  • Managed consistent design theme, look and content of company's online presence.
  • Coordinated effective placements of media announcements for maximum effectiveness and exposure.
  • Reviewed and approved imagery and text to keep communications in line with brand ideals.
  • Executed marketing and sales plans to consistently achieve territory targets.

Vocal and Instrumental Tutor

St. Columba College
01.2023 - Current
  • Supports students during in-school music events and assists the Junior School in documentation and video editing.
  • Provides personalized lessons to develop students' technical skills, musical expression, and confidence, with a track record of success in exams and performances.
  • Teaches voice and instruments with a structured approach that enhances technique, theory, and performance skills for students aiming for auditions and live performances.

Instrumental Tutor

St. Paul's College
03.2022 - Current
  • Offers comprehensive music education focusing on technique, theory, and creativity, empowering students of all levels to reach their musical goals.

Graphic Designer

ThinTanks
11.2021 - Current
  • Initiated creation of company brand guidelines that is currently used in Australia, Europe, USA, Taiwan and Fiji.
  • Developed creative design for print materials, brochures, banners, and signs.


Senior Graphic Designer

Fitness First
10.2016 - 01.2021
  • Spearheaded promotional videos for new classes and annual events from pre-production to post-production.
  • Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
  • Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.

Graphic Designer

IACADEMY
12.2015 - 09.2016
  • Documented all school events and produced post-event videos within a week.
  • Increased audience engagement by producing high-quality video content tailored to target demographics.
  • Developed comprehensive video branding guidelines, reinforcing visual consistency across all media platforms.


Senior Graphic Designer

SGS International
03.2015 - 10.2015
  • Evaluated design projects created by the team before submitting to the requesting country.
  • Revamped outdated collateral materials, resulting in a more modern look that resonated with target audiences.
  • Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.

Senior Motion Graphic Artist

Big Boy Production, Inc.
02.2011 - 06.2013
  • Contributed to successful product launches with well-crafted motion graphic advertisements.
  • Worked as a one-man production team, from conceptualising the idea to the video shoot, to editing and finalising the advertisement.
  • Mentored junior team members in best practices for motion design, fostering a culture of growth and development within the department.

Motion Graphic Artist

ABS-CBN Broadcasting Center
10.2008 - 10.2010
  • Worked as an animator for various cable channels such as MYX, HeroTV and CinemaOne.
  • Contributed to successful product launches with well-crafted motion graphic advertisements.
  • Experienced significant career advancement due to a demonstrated ability to consistently exceed project objectives and produce exceptional deliverables.

Education

Bachelor of Arts - Multimedia Arts

Asia Pacific College
Makati, Philippines
05-2009

No Degree - Music Education

Secondary Level 1
Australian Kodaly Certificate Training Course
10-2024

Skills

  • Creative thinking
  • Collaboration and teamwork
  • Content development
  • Graphic design
  • Video Editing
  • Motion Graphics
  • Brand Management
  • Proofreading
  • Deadline driven

Affiliations

  • Adelaide Choral Ambassadors (Co-founder, Marketing Head)
  • Kodály Music Education Institute of Australia (SA Committee member)
  • Grace Communion International (Pastoral Team member)

Certification

Australian Kodály Certificate Training Course (Secondary Level 1)

Additional

Guest Instructor – St. Columba College (Term 2-3, 2024)

Guided Year 9 students through their music video project, covering all phases from pre-production to post-production. Played a key role in studio recording sessions for their music tracks and oversaw video editing and exporting, ensuring a polished final product.


Keynote Speaker – GCI Conference, Caloundra, QLD (August 2022)

Delivered an insightful presentation on "Connecting through Media," emphasizing social media etiquette and effective strategies for community engagement in the digital age.


Resource Speaker – Medici di Makati College (November 2018)

Delivered an engaging presentation on multimedia applications in the workplace, sharing practical insights and strategies to integrate multimedia tools effectively across professional settings.


Workshop Facilitator – University of the Philippines Los Baños (February 2018)

Led a hands-on video editing workshop for Communication Arts students, teaching industry-standard techniques and workflows to enhance their creative and technical skills.

Timeline

Vocal and Instrumental Tutor

St. Columba College
01.2023 - Current

Instrumental Tutor

St. Paul's College
03.2022 - Current

Graphic Designer

ThinTanks
11.2021 - Current

Marketing & Communications Coordinator

Learning Through Music
11.2019 - Current

Senior Graphic Designer

Fitness First
10.2016 - 01.2021

Graphic Designer

IACADEMY
12.2015 - 09.2016

Senior Graphic Designer

SGS International
03.2015 - 10.2015

Senior Motion Graphic Artist

Big Boy Production, Inc.
02.2011 - 06.2013

Motion Graphic Artist

ABS-CBN Broadcasting Center
10.2008 - 10.2010

Bachelor of Arts - Multimedia Arts

Asia Pacific College

No Degree - Music Education

Secondary Level 1
LARRY PARANE