LAUDIE GENCA
The Rocks,NSW
Summary
Dynamic and results-driven leader with over 20 years of experience in building and scaling high-performance sales and account management teams. Proven expertise in leading cross-functional teams, driving customer engagement, and leveraging automation and AI to deliver exceptional business outcomes. Adept at developing sales strategies, mentoring talent, and ensuring operational excellence to exceed KPIs and revenue targets.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Commercial Lead | NSW Regional Car Care
Eagers Automotive Limited
02.2023 - Current
- Conducted market research to identify emerging trends and opportunities for growth within the industry.
- Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership.
- Strengthened internal communication practices between Sales, Marketing, and Operations departments for seamless collaboration on initiatives.
- Increased sales revenue by developing and implementing strategic sales plans and forecasts.
- Collaborated with Product Development team to design customized solutions based on customer feedback and needs analysis.
- Developed successful go-to-market strategies that drove demand generation efforts across various channels.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Principal & Chief Coach
Unique Minds Academy
01.2018 - Current
- Building and delivering tailored sales coaching for companies
- One to One coaching and career development for individual clients
- Emotional Intelligence Training and coaching for leadership teams
- Training leadership groups in mastering influence & communication
- Assist clients in the recruitment process with behavioral profiling tools.
Group Aftermarket Manager
Suttons Motors
01.2013 - 01.2018
- Contribute to maximizing aftermarket sales penetration and results across the Group
- Assist with recruitment of staff (including advertising and interviewing potential candidates)
- Establish sales/gross profit objectives for both the aftermarket departments & sales consultants
- Training and development of new and existing sales consultants within the company
- Management of sales team (rostering, annual leave and conflict resolution as required)
- Set budgets and targets for Sales Department to maximize profitability
- Setting minimum KPIs, monitoring and acting on sales performance indicators across the Group
- Ensure myself and my team consistently provide exceptional customer service
- Assist with the development of a sustainable business plan
- Consult with General Manager’s to ensure the maximum achievable aftermarket result per site
- Assist sales consultants in achieving individual sales and gross profit objectives
- Comply with company policies while ensuring adherence to legislative requirements
- Always follow strict Work Health and Safety and confidentiality policies and procedures
- Prepare annual Aftermarket Sales Department budget, plan, and targets for senior management
- Review monthly Aftermarket Sales financial report and analyse all variances to budget
- Meet with General managers and aftermarket consultants to implement improvement strategies
- Keep informed of the trends and practices in the aftermarket sales industry
- Monitored daily operations and business development opportunities while supervising staff.
National Aftermarket Manager
Inchcape
01.2012 - 01.2013
Account Manager/Sales Manager/National Sales Trainer
MotorOne Group
01.2005 - 01.2012
Skills
- High performance coaching and talent development
- Customer Engagement and Retention
- Cross-functional Collaboration
- End to end business Strategy and Execution
- Large team people leadership
- B2B partnership procurement & management
- Sales planning through forecasting and pipeline management
- Conflict resolution
- High level communication
- Sales Process Improvement
Certification
- Social + Emotional Intelligence certified Coach – People Builders, 2019
- Leading with Emotional Intelligence – AIM Education and Training, 2017
- De Martini Values Facilitator, Human Behaviour – De Martini Institute, 2016
- De Martini Method Facilitator, Human Behaviour – De Martini Institute, 2015
- Master Neuro-Linguist Practitioner, Human Behaviour – The Tad James Co, 2014
- Certified Coach of Neuro-Linguistic Programming, Human Behaviour – The Tad James Co, 2013
- Certification in Timeline Therapy – The Tad James Co, 2013
- Accredited Consultant and Training, Personality Psychology – Extended Disc Australasia, 2010
- Practitioner of Neuro-Linguistic Programming, Human Behaviour – The Coaching Institute, 2009
- Diploma of Life Coaching – The Coaching Institute, 2009
Attributes
- Accountable
- Collaborative
- Influential
- Innovate
- Energetic
References
Available on request
Timeline
Commercial Lead | NSW Regional Car Care
Eagers Automotive Limited
02.2023 - Current
Principal & Chief Coach
Unique Minds Academy
01.2018 - Current
Group Aftermarket Manager
Suttons Motors
01.2013 - 01.2018
National Aftermarket Manager
Inchcape
01.2012 - 01.2013
Account Manager/Sales Manager/National Sales Trainer
MotorOne Group
01.2005 - 01.2012
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