Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Laura Bestman

Wollongong,NSW

Summary

With over 17 years of experience in event production and public relations, I've had the privilege of working in dynamic environments in both Sydney and New York. Whether orchestrating intimate brand experiences or managing large-scale activations and music festivals, I thrive on delivering unforgettable experiences that deeply resonate with the intended audience.

A background in PR infuses a strategic perspective into every project, ensuring that event objectives are met with precision and that deliverables have maximum impact on the target demographic.

A passion for art, music, and food, combined with natural talents in event production, enables the curation of experiences that are truly unforgettable. From concept to execution, I approach each project with creativity, attention to detail, and a relentless drive to exceed expectations. It's this dedication and love for crafting immersive event experiences that sets me apart in the industry.

Overview

17
17
years of professional experience

Work History

SENIOR PR & EVENT PRODUCER

THE BRAVERY
04.2022 - 06.2024

The Bravery is a full service communications agency in the for purpose space. In this role I produced events from concept to completion and provided PR strategy and high level support on campaigns including Federation Council, Flourish Australia, Destination Central Coast, Total Environment Centre, Husqvarna and Doritos.

SENIOR PR & EVENT PRODUCER

MAGNUM & CO
11.2021 - 03.2022

Event production and onsite management, event conception and budgeting, all facets of PR account management, influencer outreach, team management.

PRODUCTION MANAGER

XYZ DIMENSIONS
07.2016 - 10.2021

XYZ Dimensions creates innovative staging, décor and installations for arts & music festivals and council projects. Responsible for securing new business, securing grant funding, project & budget management, marketing, WHS documentation specific to each job, and onsite crew management. Worked with festivals including Vivid Sydney, Enlighten Canberra, Curiocity Brisbane, Magnetic Places Penrith, Elements.

PR & MARKETING CONSULTANT

FREELANCE
07.2015 - 07.2018

PR & Marketing Consultant for a suite of lifestyle clients. Developed and implemented PR strategies, social media support.

SENIOR PR ACCOUNT MANAGER & EVENTS

NICHE GROUP
05.2013 - 06.2018

Niche Marketing Group provides public relations services to clients across a number of industries including; health & beauty, home & building, food & beverage, retail & fashion, and not for profit. Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.


PR ACCOUNT MANAGER

THE THOMAS COLLECTIVE - NEW YORK
01.2010 - 06.2012

The Thomas Collective is a Manhattan based communications agency representing national and international brands with an emphasis on food & beverage, health & wellness, and tourism. Involved in all facets of account management.

PR & MARKETING ACCOUNT MANAGER

RUMOUR PR - NEW YORK
06.2007 - 01.2010

PR ACCOUNT ASSISTANT

HUSH COMMUNICATIONS
06.2007 - 01.2010

Education

CERTIFICATE IV - PUBLIC RELATIONS & MARKETING

ULTIMO TAFE
01.2005

FASHION BUSINESS CERTIFICATE -

FBI FASHION COLLEGE
01.2001

BACHELOR OF ARTS - COMMUNICATIONS -

UNIVERSITY OF WOLLONGONG
01.1999

Skills

  • Event Management
  • Clear Communicator
  • Strategic Thinker
  • Onsite Execution
  • Creative Direction
  • Event Marketing
  • Social Media
  • Driver's Licence & Vehicle

References

Available upon request

Timeline

SENIOR PR & EVENT PRODUCER

THE BRAVERY
04.2022 - 06.2024

SENIOR PR & EVENT PRODUCER

MAGNUM & CO
11.2021 - 03.2022

PRODUCTION MANAGER

XYZ DIMENSIONS
07.2016 - 10.2021

PR & MARKETING CONSULTANT

FREELANCE
07.2015 - 07.2018

SENIOR PR ACCOUNT MANAGER & EVENTS

NICHE GROUP
05.2013 - 06.2018

PR ACCOUNT MANAGER

THE THOMAS COLLECTIVE - NEW YORK
01.2010 - 06.2012

PR & MARKETING ACCOUNT MANAGER

RUMOUR PR - NEW YORK
06.2007 - 01.2010

PR ACCOUNT ASSISTANT

HUSH COMMUNICATIONS
06.2007 - 01.2010

CERTIFICATE IV - PUBLIC RELATIONS & MARKETING

ULTIMO TAFE

FASHION BUSINESS CERTIFICATE -

FBI FASHION COLLEGE

BACHELOR OF ARTS - COMMUNICATIONS -

UNIVERSITY OF WOLLONGONG
Laura Bestman