Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Laura Fidler

Summary

Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.

Overview

13
13
years of professional experience

Work History

Sales Representative

Dari's Kitchen
06.2020 - Current

· 2IC QLD State Sales Representative, capable of stepping into the role of QLD State Manager as needed.

· Demonstrated success in achieving annual growth targets for the past 4 years.

· Responsible for presenting, promoting, and selling products/services to both existing and potential customers.

· Proactively seek out new leads and establish relationships with new customers.

· Maintain strong and positive business relationships with customers.

· Utilize a combination of cold calling and store visits to reach potential clients.

· Address customer objections and promptly resolve any issues to ensure satisfaction.

· Meet established sales targets and budgets on a weekly, monthly, and yearly basis.

· Coordinate sales efforts and communication with team members and other departments.

· Conduct market research to assess the territory's potential.

· Provide management with detailed reports on customer needs, competitor activities, and opportunities for new products.

· Proficient in CRM systems, Microsoft Teams, and Microsoft Office.

· Utilized CRM software to manage customer accounts and track performance metrics.

Stay informed on industry best practices and trends.

· Demonstrate excellent time management and organizational skills.

· Possess comprehensive product knowledge and conduct in-store demonstrations effectively.

  • Expanded customer base through cold calling, networking, and relationship building.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Trained and mentored new sales representatives.
  • Developed and delivered engaging sales presentations to convey product benefits.

Group Personal TRAINING

F45 Training Springfield & Fitstop Indooroopilly
04.2017 - 06.2020

    · Arrive early to classroom to welcome students and address any inquiries, focused on creating a welcoming atmosphere and exceeding customer expectations.

    · Ensure personalized attention to students to meet their individual needs and deliver top-notch service.

    · Encourage students to achieve their fitness and wellness goals.

    · Provide guidance on proper form and techniques to prevent exercise-related injuries.

    · Monitor students and demonstrate correct techniques during classes.

    · Offer modifications for students with physical limitations.

    · Communicate instructions clearly to ensure understanding among all participants.

    · Motivate clients through positive reinforcement during training sessions.

    · Uphold and enforce company and state safety regulations.

    · Promote gym fitness offerings and plans.

    · Educate clients on gym safety and hygiene protocols.

    · Cultivate strong relationships with customers built on trust and positivity.

delicatessen department manager

Coles Supermarket
09.2014 - 06.2020
  • Completed an 8 week management course through Cole's' head office
  • · Possesses a robust understanding and strict adherence to Occupational Health and Safety regulations and procedures.· Demonstrates strong leadership skills by providing guidance to team members.· Conducted on-the-job training for team members, successfully guiding several individuals to 2IC positions and management roles within their respective departments.· Cultivates a positive and professional work environment within a team of 10-30 employees.· Demonstrates expertise in delivering exceptional customer service and handling customer complaints with professionalism and efficiency.· Provides customers with product knowledge and assistance as needed.· Achieved Deli sales targets and Key Performance Indicators by adhering to set schematics and promotions on a daily, weekly, and monthly basis.· Implemented and oversaw cost control measures related to wages and rostering.· Manages roster schedules, deliveries, and cleaning schedules in a timely manner.· Assisted with invoice processing, supply ordering, and completed monthly inventory counts and checks.

Delicatessen assitant

Coles Supermarket
04.2011 - 09.2014
    • · Demonstrated expertise in collaborative teamwork.· Proficient in delivering outstanding customer service by assisting customers in locating products, providing preparation instructions, and accommodating special requests, thereby fostering strong customer relationships.· Skilled in offering customer service and product support· Capable of thriving in a fast-paced work environment, adept at prioritizing tasks and performing effectively under pressure· Strong communication skills utilized for interacting with supervisors, coworkers, and customers.· Highly organized, punctual, and detail-oriented· Successfully completed all relevant departmental training programs.· Trained new employees in food safety protocols and food preparation techniques.· Assisted in overseeing daily operations.· Carried out duties as the acting manager (2IC) in the absence of the deli manager.

Personal TRAINING

Goodlife Health Clubs
01.2013 - 01.2014
  • · Conduct assessments of clients' fitness levels and health conditions.· Develop personalized exercise programs for individuals.· Assist clients of various ages and fitness levels.· Provide detailed explanations of exercises and offer modifications as needed.· Supervise clients during exercises to ensure safety and accommodate individual physical limitations.· Monitor clients' progress and track their physical improvements.· Ensure proper and safe use of fitness equipment.· Address nutrition and health-related inquiries.· Support club promotions to attract new members and boost sales of fitness packages.· Educate clients on gym safety and cleanliness standards.· Cultivate positive and professional relationships with customers.· Motivate and inspire clients to achieve their fitness goals.Held current certifications in CPR and first aid

Education

certificate Iv in massage therapy, Australian institute of fitness - Health And Fitness

Australian Institute of Fitness
Fortitude Valley, QLD
01.2013

Certificate III & Iv in Fitness, Australian institute of fitness - Health And Fitness

Australian Institute of Fitness
Fortitude Valley, QLD
01.2012

Year 12 - High School

Mt Saint Michaels
Ashgrove, QLD
11.2011

Certificate III In Hospitality - Hospitality

Australian Institute of Fitness
Fortitude Valley, QLD
11.2011

Skills

  • Customer Relationship Building
  • Sales expertise
  • Sales Presentations
  • Sales closing
  • Negotiation Tactics
  • Upselling and Cross Selling
  • Objection handling
  • Strategic Planning
  • Account Management
  • Business Development
  • Client Account Management
  • Territory Management
  • Product Merchandising
  • Strong Communication and Interpersonal Skills
  • Creative Thinking
  • Reliable and Responsible
  • Goal-Driven
  • Excellent Written and Verbal Communication
  • Merchandising and Display
  • Microsoft applications proficiency
  • Safety and Cleanliness Standards
  • Inventory Management
  • Engaging with Diverse Customers
  • Organization
  • Honest and Dependable
  • Attention to Detail

References

  • Lucky Afoa, 0411 689 323, luckyafoa@gmail.com, Worked together at F45 Springfield Lakes
  • Yasmin Ashby, 0421 750 049, yasminashby2000@gmail.com, Worked together, she was my 2IC at Coles when I was DELI Manager
  • Gabrielle Cutrale, 0429 182 658, g.cutrale95@gmail.com, Current Dari’s Kitchen employee
  • Dan Delt, 0413 684 587, dan.dellit7@gmail.com, Previous Dari’s Kitchen employee
  • Josephine Pettiona, 0456 375 007, Josie_o1@hotmail.com.au, Previous Coles employee

Timeline

Sales Representative

Dari's Kitchen
06.2020 - Current

Group Personal TRAINING

F45 Training Springfield & Fitstop Indooroopilly
04.2017 - 06.2020

delicatessen department manager

Coles Supermarket
09.2014 - 06.2020

Personal TRAINING

Goodlife Health Clubs
01.2013 - 01.2014

Delicatessen assitant

Coles Supermarket
04.2011 - 09.2014

certificate Iv in massage therapy, Australian institute of fitness - Health And Fitness

Australian Institute of Fitness

Certificate III & Iv in Fitness, Australian institute of fitness - Health And Fitness

Australian Institute of Fitness

Year 12 - High School

Mt Saint Michaels

Certificate III In Hospitality - Hospitality

Australian Institute of Fitness
Laura Fidler