Laura Flack
Gymea,NSW
Summary
A marketing leader with over 15 years' experience driving impactful campaigns and strategies. Skilled in digital marketing, media, business analysis, and E-Commerce management. Strong focus on team development and delivering measurable results. Adaptable and reliable, excelling in fast-paced, dynamic environments.
Overview
14
14
years of professional experience
Work History
Head of E-Commerce & Acting Head of Marketing
Sephora ANZ
01.2020 - Current
- Leading the Marketing & E-Commerce functions and growth for the ANZ Business
- Responsible for the strategy and implementation of marketing communication across full funnel media, owned digital, social, PR & influencer, CRM and trade marketing
- Leading the budget process across both departments, including yearly, monthly and daily sales forecasting for the E-Commerce business, working closely with finance on the P&L
- As a member of the ANZ Executive Leadership team, working closely with cross functional counterparts (including Finance, merchandising, retail and logistics) on the overall strategy and performance of the business
- Oversaw 14 -person marketing & E-Commerce team, promoting continuous improvement and development.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
E-Commerce & Digital Marketing Manager
Sephora ANZ
12.2016 - 12.2019
- Managed all digital communication channel strategy and plans for AU & NZ markets across all owned channels and paid media
- Built up the digital marketing team, inclusive of social & influencer, design, CRM and E-commerce
- Responsible for the e-commerce daily forecasts and targets, working closely with the logistics team to manage any warehouse or delivery delays
- Owned the promotional calendar, working with the Head of Marketing & E-Commerce on overarching promotional strategy
- Recruited and managed a team of 5
Digital Marketing Manager
Mamamia Women's Network
07.2015 - 12.2016
- Managing all paid marketing activity including, social, performance display and content seeding
- Liaising with the SEO agency and working with editorial teams to implement strategy, the first for the business
- Managing partnership relations in the content distribution space and traditional cross promotion partnerships
- Project lead on Data Management Platform implementation and commercial strategy, leading to a successful market launch
- Project lead on CRM platform migration and email strategy
- Managing and optimising the onsite content recommendations – managing relationship with external platforms and partners such as Apple & MSN
- Working with the wider marketing and strategy team on website design and UX
Digital Manager
JOY Agency
12.2014 - 07.2015
- Overseeing all the digital campaigns across Razor
- Managing the digital team, conducting team reviews and training
- Working on new client pitches across the business, working closely with the creative and production arm of the business
- Developing the strategy, then planning, negotiating and buying digital media campaigns across SEM, display and social
- Plan implementation, reporting and optimisations
- Working with programs such as Sizmek, Flashtalking, Social,com, Google Adwords and Tube Mogul to successfully optimise campaigns
- Budget forecasting and invoice reconciliation across a number of clients
- Client facing account management, direct point of contact for people at all levels of the client's business (marketing managers, team leaders, directors)
Account Executive
JOY Agency
07.2013 - 12.2014
- Developing the strategy, then planning, negotiating and buying media campaigns across a number of clients
- Plan implementation, reporting and optimisations
- Budget forecasting and invoice reconciliation across a number of clients
- Client facing account management, direct point of contact for people at all levels of the client's business (marketing managers, team leaders, directors)
- Presenting market updates, strategy and plans to clients
Marketing Executive
THE ICONIC
09.2012 - 06.2013
- Planning & buying the print & offline media campaigns (working in conjunction with buyers and merchandisers to identify and target key sales periods), negotiating rates 40% down YOY
- The management and execution of an extensive range of partnerships and sponsorships such as a partnership with Revlon which resulted in a 1.6% CR for the brand
Media Executive
Mindshare Sydney
03.2011 - 09.2012
- Quarterly planning the print campaigns for Lenovo
- Negotiating rates and buying for Lenovo, CISCO and HSBC (both in the offline and digital spaces)
- Booking, tracking and optimising TV Buys for Boehringer
- Weekly digital reports and optimising digital buys for CISCO and HSBC
- Presenting media plans and post campaign reports to clients
- Monthly budget reconciliation
Education
Bachelor of Media and Communications -
University of Wollongong
NSW01.2010
High School Certificate -
Georges River College
NSW01.2007
Skills
- Google Adwords
- Google Analytics
- Media Mind
- BMD
- Etam
- Roy Morgan Asteroid
- AQX
- Radio Advisor
- Google Tag Manager
- Presentation skills
- Creative thinking
- Relationship building
- Microsoft Office (Word, Excel, PowerPoint, Outlook)
- CRM management - SFMC
- Mobile marketing - Braze
Timeline
Head of E-Commerce & Acting Head of Marketing
Sephora ANZ
01.2020 - Current
E-Commerce & Digital Marketing Manager
Sephora ANZ
12.2016 - 12.2019
Digital Marketing Manager
Mamamia Women's Network
07.2015 - 12.2016
Digital Manager
JOY Agency
12.2014 - 07.2015
Account Executive
JOY Agency
07.2013 - 12.2014
Marketing Executive
THE ICONIC
09.2012 - 06.2013
Media Executive
Mindshare Sydney
03.2011 - 09.2012
Bachelor of Media and Communications -
University of Wollongong
High School Certificate -
Georges River College
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