Laura Li
Sydney
Summary
Experienced information and research professional with 6+ years of expertise in managing complex research services and delivering data-driven insights across government and commercial sectors. Currently managing bilateral trade and investment research at HKETO and maintaining strategic relationships across government departments and industry bodies. Combines deep technical expertise in database management and econometric analysis with strong cross-cultural communication skills and trilingual capabilities (English/Cantonese/Mandarin), particularly focused on Asia-Pacific trade and investment landscape.
Overview
7
7
years of professional experience
Work History
Project and Research Officer
Hong Kong Economic & Trade Office
01.2022 - Current
- Conduct comprehensive research on Australia-Hong Kong economic and trade relations, analyzing bilateral investment flows, trade statistics, and policy developments
- Research and monitor legislative changes affecting Hong Kong's economic interests in Australia/New Zealand
- Analyze regional economic trends and prepare briefing papers on business opportunities between Hong Kong and Australia/New Zealand
- Crafted keynote address and opening speeches for the Director and Deputy Director of HKETO for public events in ANZ
- Lead and maintain strategic relationships with key stakeholders across parliament, government departments, industry bodies and corporates
- Coordinate international delegations and official visit, including detailed travel arrangements and itinerary planning for the Director & Deputy Director
- Created and maintained a specialized database tracking Hong Kong-based companies' investments in Australia, supporting investment promotion initiatives
Senior Consultant
Circana
03.2021 - 01.2022
- Drives a team of two direct reports and managed end-to-end research projects from methodology design to insights presentation for 12 key clients with a combined annual portfolio value over A$4M
- Designed and executed comprehensive market research studies using mixed-method approaches including quantitative data (media spend, sales data, competitor activities, market factors) and qualitative surveys for shopper behavioural data
- Designed and implemented market mix modelling studies to evaluate ROI of marketing investments
- Developed a new market intelligence dashboard using Power BI, reducing monthly reporting time by 60% for major clients
Senior Lead Analyst
Circana
10.2020 - 02.2021
- Managed a complex portfolio of clients including PepsiCo and Nestle, with responsibility for contracts exceeding $4M
- Developed automated research reporting systems using SQL and Power BI
- Utilized advanced SQL queries and statistical tools for large-scale data analysis to understand New Product Launching, ranging effectiveness and pricing elasticity
Insights Analyst
IRI Asia Pacific
01.2018 - 09.2020
- Provided comprehensive support to top brands including Coca-Cola and Nestlé, coordinating regular executive meetings and managing ongoing communications
- Conducted detailed market analysis and prepared executive summaries for senior management, ensuring clear communication of key insights and recommendations
- Developed and maintained database systems using SQL programming, demonstrating strong technical and problem-solving abilities
Education
National Certificate of Educational Achievement with Excellence Endorsement -
St Cuthbert’s College
Bachelor of Economics - Economics, Finance
University of Sydney
Sydney, NSW12-2015
Master of Economics -
University of Sydney
07-2017
Master of International Relations -
University of Sydney
07-2026
Skills
- Project Management
- Policy Analysis and Research
- Advanced knowledge of government statistical databases (ABS, HKSD)
- Advanced SQL and database management
- Power BI and data visualization (NVivo, End Note)
Languages
English
Cantonese
Mandarin
Accomplishments
Director of Event PromotionDirector of Event Promotion
Australian Chinese International Student Club
March 2014 - June 2015
Timeline
Project and Research Officer
Hong Kong Economic & Trade Office
01.2022 - Current
Senior Consultant
Circana
03.2021 - 01.2022
Senior Lead Analyst
Circana
10.2020 - 02.2021
Insights Analyst
IRI Asia Pacific
01.2018 - 09.2020
National Certificate of Educational Achievement with Excellence Endorsement -
St Cuthbert’s College
Bachelor of Economics - Economics, Finance
University of Sydney
Master of Economics -
University of Sydney
Master of International Relations -
University of Sydney
Similar Profiles
Aiden LauAiden Lau
Volunteer at Hong Kong Economic and Trade OfficeVolunteer at Hong Kong Economic and Trade Office
JOCELYN SAU WEI CHEUNGJOCELYN SAU WEI CHEUNG
Summer Internship at Hong Kong Trade Development CouncilSummer Internship at Hong Kong Trade Development Council
Nicholas KoerberNicholas Koerber
Data Analyst at Hong Kong Trade Development CouncilData Analyst at Hong Kong Trade Development Council