LAURA PEEBLES
Wimbledon,London
Summary
A highly creative, data-driven Social Media & Brand Marketing professional with a production background and thorough understanding of digital analytics. Curious and proactive with a strong work ethic. Passionate about creating innovative social-first content with success driving improved engagement, channel growth and conversion.
Overview
7
7
years of professional experience
Work History
Social Media & Brand Marketing Specialist
David Jones
12.2022 - Current
- Social media lead for David Jones, Australia's leading luxury department store. Responsible for all aspects of social channel management including strategy, content creation, community management, campaign planning and execution, analytics, reporting, influencer management, and Chinese marketing.
- Accountable for social media strategy, interpreting insights from platforms and tools including Meltwater, Sprinklr, Sprout Social, Google Analytics to establish social media team's KPIs.
- Omni-channel content lead for always-on beauty and gifting shoots and key brand events including Australian Fashion Week, inaugural Flower Shows, bi-annual brand runways.
- Effectively manage and maximise the business’ always-on content, Chinese marketing and influencer budgets.
- Business lead for influencer partnerships, working with a variety of creators to support key campaigns, brand and product launches, activations and services.
- Develop and maintain relationships with a variety of internal and external stakeholders, including agencies.
- Ensure consistency of brand tone of voice across multiple channels and networks.
- Developed team workflows for increased efficiency using project management tools including Monday.com, Trello.
Social Media Coordinator
David Jones
10.2020 - 12.2022
- Supported the strategic development, planning, execution, reporting and moderation of content across Instagram, TikTok, Facebook, Pinterest, X, YouTube and Chinese platforms WeChat, Weibo and RED.
- Responsible for weekly analysis and reporting on social media campaign results, using data to inform future strategy.
- Conceptualised and produced creative content driving above industry-benchmark performance across Facebook and Instagram and new historical-best engagement and conversion results for the business.
- Collaborated with various internal and external stakeholders to support marketing activity including campaigns, events, new brand and product launches.
- Established relationships with a variety of global talent and creatives, briefing and managing content production for bespoke projects executed on a weekly basis.
- Accountable for community management and social listening, escalating emerging issues to key stakeholders and proposing responses.
- Responsible for copywriting for social platforms, editing video content, scheduling and publishing content, and community management.
Production Assistant
Clemenger BBDO
01.2019 - 07.2020
- Accepted into the highly-competitive graduate program at Clemenger BBDO, Australia's most successful full-service agency. Completed rotations with each agency department, gaining experience in Experiential / Shopper Marketing, Planning, Account Management, Digital Production, Content Production, Social Media and Creative before accepting a full-time role in Production.
- Worked on the National Australia Bank account during the Australian Royal Banking Commission. Responsible for monitoring community sentiment on social media during crisis period, creating concise reports on findings for the client, and proposing responses to negative commentary.
- Supported the execution of brand experience, retail and shopper marketing projects for clients such as BMW, Cadbury, Carlton and United Breweries, MYER, The Body Shop.
- Conducting research and analysing competitor activity to inform creative briefs
- Liaised with multiple internal and external stakeholders to ensure client requirements were met.
- Responsible for all production administration
Social Community Coordinator
Frank Body
01.2017 - 01.2019
- Responsible for all community management and engagement across the brand's global social media channels.
- Supported the PR team by sourcing talent for partnerships, facilitating influencer seeding activity, and tracking the success of influencer partnerships.
- Supported the Content team by copywriting for social and editorial blog posts, creating Instagram Stories.
- Trained in crisis management in response to negative feedback.
- Adapted community management responses for different audiences around the globe.
Education
Bachelor of Media And Communications - Advertising
Swinburne University of Technology
Melbourne, VIC11.2018
High School Diploma -
The Geelong College
Geelong, VIC10.2015
Skills
- Social Media Management
- Stakeholder Management
- Budget Management
- Data Analytics & Reporting
- Writing and Editing
- Content Creation & Production
- Strategy Development & Establishing KPIs
- Digital Marketing
Timeline
Social Media & Brand Marketing Specialist
David Jones
12.2022 - Current
Social Media Coordinator
David Jones
10.2020 - 12.2022
Production Assistant
Clemenger BBDO
01.2019 - 07.2020
Social Community Coordinator
Frank Body
01.2017 - 01.2019
Bachelor of Media And Communications - Advertising
Swinburne University of Technology
High School Diploma -
The Geelong College
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